Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

As a full-service digital marketing agency, we help our clients with strategies that reach their target audience and entice them to become customers while also developing and integrating the technical systems to make it all come to life. This combination allows us to drive exceptional results that have helped us become an award-winning agency.

Whether you need a new website design, an SEO company, paid advertising, social media services, or just general marketing strategy, we’ve got you covered.

Get in touch with our awesome team today!

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			<h2>Our Commitment</h2>
<p>Being a small business, we know the importance of every customer we have the pleasure of working with. That&#8217;s why we support Small Business Saturday and have taken a pledge to make a better effort to support the business in our community! You can read more about that over here: <a href="https://odd.dog/news/seattle-small-business-saturday-2022/">Seattle Small Business Saturday 2022.</a></p>
<p>Our Odd Doggers have taken the pledge (see below) and they&#8217;ve now been set free into the world to continue responsible purchasing. To help keep us on track and because we love a good game, we&#8217;ve set up a point system w/ a grand prize for the winner (a free day of PTO to use towards volunteering)! Did someone say grand prize??? Don&#8217;t forget, you too can participate and win a <strong>puppy party </strong>for your small business! More information about how to participate here: <a href="https://odd.dog/news/seattle-small-business-saturday-2022/">Seattle Small Business Saturday 2022.</a></p>

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			<h3>Odd Dog Tracker</h3>

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  <thead>
    <tr>
      <th scope="col">Odd Dogger</th>
      <th scope="col">Pledge</th>
      <th scope="col">Digital Interaction</th>
      <th scope="col">Purchases</th>
      <th scope="col">In-Person Appreciation</th>
      <th scope="col">Support Organization</th>
      <th scope="col">Other</th>
      <th scope="col">Total</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <th scope="row">Bridget, Holly, Maddie</th>
      <td>2</td>
      <td>11</td>
      <td>25</td>
      <td>7</td>
      <td>4</td>
      <td>6</td>
      <td>55</td>
    </tr>
    <tr>
      <th scope="row">Sophia, Danielle, Madison</th>
      <td>2</td>
      <td>9</td>
      <td>27</td>
      <td>3</td>
      <td>3</td>
      <td>4</td>
      <td>48</td>
    </tr>
    <tr>
      <th scope="row">Talia, Bart, Jenny</th>
      <td>2</td>
      <td>6</td>
      <td>20</td>
      <td>1</td>
      <td>5</td>
      <td>6</td>
      <td>40</td>
    </tr>
    <tr>
      <th scope="row">Ryota, Bryce</th>
      <td>2</td>
      <td>3</td>
      <td>6</td>
      <td>1</td>
      <td>-</td>
      <td>4</td>
      <td>16</td>
    </tr>
    <tr>
      <th scope="row">John, Joe, Adam</th>
      <td>2</td>
      <td>9</td>
      <td>23</td>
      <td>4</td>
      <td>3</td>
      <td>2</td>
      <td>43</td>
    </tr>
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			<h3>The Pledge</h3>

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	</div>

<div class="wpb_gallery wpb_content_element vc_clearfix" ><div class="wpb_wrapper"><div class="wpb_gallery_slides wpb_flexslider flexslider_fade flexslider" data-interval="5" data-flex_fx="fade"><ul class="slides"><li><a class="" href="https://odd.dog/wp-content/uploads/2022/11/SBS-768x1024.jpg" data-lightbox="lightbox[rel-38281-3410255550]"><img width="2316" height="3088" src="https://odd.dog/wp-content/uploads/2022/11/SBS.jpg" class="attachment-full" alt="" decoding="async" title="SBS" /></a></li><li><a class="" href="https://odd.dog/wp-content/uploads/2022/11/twiggy-sbs-768x1024.jpg" data-lightbox="lightbox[rel-38281-3410255550]"><img width="1920" height="2560" src="https://odd.dog/wp-content/uploads/2022/11/twiggy-sbs.jpg" class="attachment-full" alt="" decoding="async" title="Holly and Twiggy-SBS-Pledge" /></a></li><li><a class="" href="https://odd.dog/wp-content/uploads/2022/11/shop-small-1024x768.jpeg" data-lightbox="lightbox[rel-38281-3410255550]"><img width="1280" height="960" src="https://odd.dog/wp-content/uploads/2022/11/shop-small.jpeg" class="attachment-full" alt="" decoding="async" title="Bridget-Shop-Local-Artists" /></a></li><li><a class="" href="https://odd.dog/wp-content/uploads/2022/11/IMG-6206-1024x768.jpg" data-lightbox="lightbox[rel-38281-3410255550]"><img width="2560" height="1920" src="https://odd.dog/wp-content/uploads/2022/11/IMG-6206.jpg" class="attachment-full" alt="" decoding="async" title="IMG-6206" /></a></li><li><a class="" href="https://odd.dog/wp-content/uploads/2022/11/Bridget-SBS-Pledge-1024x768.jpeg" data-lightbox="lightbox[rel-38281-3410255550]"><img width="1280" height="960" src="https://odd.dog/wp-content/uploads/2022/11/Bridget-SBS-Pledge.jpeg" class="attachment-full" alt="" decoding="async" title="Bridget-SBS-Pledge" /></a></li><li><a class="" href="https://odd.dog/wp-content/uploads/2022/11/IMG_3760-768x1024.jpg" data-lightbox="lightbox[rel-38281-3410255550]"><img width="500" height="667" src="https://odd.dog/wp-content/uploads/2022/11/IMG_3760-rotated-e1669654582350.jpg" class="attachment-full" alt="" decoding="async" title="Ryota - SBS 2022 pledge" /></a></li><li><a class="" href="https://odd.dog/wp-content/uploads/2022/11/IMG_88651-768x1024.jpg" data-lightbox="lightbox[rel-38281-3410255550]"><img width="1130" height="1507" src="https://odd.dog/wp-content/uploads/2022/11/IMG_88651.jpg" class="attachment-full" alt="" decoding="async" title="Bryce - SBS - Pledge" /></a></li><li><a class="" href="https://odd.dog/wp-content/uploads/2022/11/IMG_8276-min-768x1024.jpg" data-lightbox="lightbox[rel-38281-3410255550]"><img width="2560" height="3413" src="https://odd.dog/wp-content/uploads/2022/11/IMG_8276-min.jpg" class="attachment-full" alt="" decoding="async" title="Joe - SBS - Pledge" /></a></li><li><a class="" href="https://odd.dog/wp-content/uploads/2022/11/rufio_pledge-1024x677.jpg" data-lightbox="lightbox[rel-38281-3410255550]"><img width="1240" height="820" src="https://odd.dog/wp-content/uploads/2022/11/rufio_pledge.jpg" class="attachment-full" alt="" decoding="async" title="rufio_pledge" /></a></li></ul></div></div></div>
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Odd Dog Media

Small Business Saturday Odd Dog Tracker!

Join us in supporting Small Business Saturday this holiday season. Show your support for small businesses &#038; enter for a chance to win a puppy party for your business!

Seattle Small Business Saturday 2022

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			<p><span style="font-weight: 400;">Whether you have recently decided you want to get into digital marketing or have been in the industry for years, the following advice will apply. In fact, it will apply to just about any job interview. </span><span style="font-weight: 400;"><br />
</span></p>
<p><span style="font-weight: 400;">Hold up. Why even listen to this advice? Who are we?</span></p>
<p><span style="font-weight: 400;">As an agency with almost 15 years of history, we have done A LOT of interviews. The following advice is based on what makes a resume stand out to us, what makes a candidate stand out from other candidates, and what we look for in our team members. This isn’t a guarantee this will work at any agency, though my guess is if executed well, 80% of you would at least get an interview.</span></p>
<p><span style="font-weight: 400;">We’ll break this into two sections: </span></p>
<ol>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Getting the Interview</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Landing the Job </span></li>
</ol>

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			<h2><b>Step 1: Getting the Interview </b></h2>
<h3><b>Make your resume stand out</b></h3>
<p><span style="font-weight: 400;">Agencies receive a huge amount of resumes. It’s too many for us to actually read through. You need to give some extra effort to make sure your resume stands out from the rest and gets the attention of the hiring manager. </span></p>
<p><span style="font-weight: 400;">As an agency named “Odd Dog”, I can tell you that anyone who applies and also sends in a resume for their dog gets passed around the office via Slack. </span></p>
<p><span style="font-weight: 400;">Research the company you’re applying for and find a way to appeal to the PEOPLE who are hiring. It’ll be different based on the company and your unique style. </span></p>
<p><span style="font-weight: 400;">Don’t have all the experience or knowledge they are looking for? Use Google and YouTube to study the fields you lack. Even take a short class on Skillshare or Udemy. This will at the minimum give you talking points and the ability to speak with confidence about the subject matter. One of our Odd Dogs noticed many jobs within the marketing industry were looking for knowledge of HTML and CSS, but he didn’t have any. Can you guess what he did to bolster himself? He studied HTML and CSS to better market himself for these positions. </span></p>
<p><span style="font-weight: 400;">*</span><b>Bonus</b><span style="font-weight: 400;"> &#8211; Think about the knowledge you already have in the marketing world. How can you apply that to market yourself? For example, if they are asking to see your knowledge of SEO, what keywords do you have on your resume? </span></p>
<p>&nbsp;</p>
<h3><b>Write a custom cover letter</b><span style="font-weight: 400;"> </span></h3>
<p><span style="font-weight: 400;">Cover letters aren’t dead, they’re actually more important than ever. They’re a chance for you to show you are more interested in the job than the 100s of people who clicked “submit resume” on LinkedIn. </span></p>
<p><span style="font-weight: 400;">Research the company, READ THE WEBSITE, browse the blog, check out their social media, look up the hiring managers on LinkedIn…THEN write your cover letter. Tell them why you’re interested in the role, and why you are a great candidate. Use the opportunity to let them get to know you a small bit. </span></p>
<p><span style="font-weight: 400;">Pro tip: Pay special attention to their “values” if they have them published. If not, make that a question if you get the interview. </span></p>
<h3><b><img decoding="async" class=" wp-image-38197 alignleft" src="https://odd.dog/wp-content/uploads/2022/09/pexels-samson-katt-5256141.jpg" alt="how to get a marketing job" width="548" height="822" />Submitting Your Resume</b></h3>
<p><span style="font-weight: 400;">If they have a way in which they have asked for the resume to be submitted, do that first. </span></p>
<p><span style="font-weight: 400;">Then: Try to submit your resume another way to help you stand out. Be careful, you want to come across as being excited about the opportunity and professional… Not annoying.</span></p>
<p><span style="font-weight: 400;">Find the LinkedIn of the hiring manager and send them a message that you applied and are excited about the opportunity. This leverages a professional, business-oriented social network with a message that is short, to the point, and conveys your enthusiasm for the role. </span></p>
<p><span style="font-weight: 400;">Can’t find them on LinkedIn? See if you can find their email and send a short email with the same message. </span></p>
<p><span style="font-weight: 400;">Better yet, send a handwritten note via snail mail along with a personal anecdote of some sort. A photo of your dog, mention a spelling error on their website, a personal story that relates to something you saw on their website, etc. </span></p>
<p><span style="font-weight: 400;">Do not look them up on Facebook, or Instagram, tweet at them, call them, or randomly show up at the office. *cringe!</span></p>
<p><span style="font-weight: 400;">I think you get the point by now. Find a way to stand out in a professional way that helps them get to know you as a person and a professional. </span></p>
<p><em><b>Again, DO NOT randomly show up in person </b></em></p>
<p><span style="font-weight: 400;">I had a candidate do this once and it was super awkward. The candidate showed up with their resume in hand and just started talking. I wanted to be polite, but the timing was terrible and I had pressing items to be paying attention to at the moment. This person was never called back. </span></p>
<p><i><span style="font-weight: 400;">Side note: If you ever cold-call someone, ALWAYS ask the question “Is this a good time?” upfront and allow them the chance to say no. I don’t care what smooth-talking sales seminar you attended that says otherwise, starting a conversation off by trapping someone against their will is not a successful relationship-building strategy.</span></i></p>
<p>&nbsp;</p>
<h3></h3>
<h3><b>Following Up</b></h3>
<p><span style="font-weight: 400;">There have been cases where we posted jobs because we needed the help, then were slow to follow up with people because we were so slammed trying to do all the work that we need help doing. It can be a vicious cycle. </span></p>
<p><span style="font-weight: 400;">If you feel the desire to follow up, that’s totally fine. Just be sure to do it with the respect that they are probably hiring because they are extremely busy. You want to be the source of help and peace of mind, not a nag that is demanding their attention. </span></p>
<p><span style="font-weight: 400;">My advice here is to use some humor to lighten the touch. Something like: </span></p>
<p>&nbsp;</p>
<p><em><span style="font-weight: 400;">“Hello, </span></em></p>
<p><em><span style="font-weight: 400;">While I don’t want to come across as overly excited about the job you posted and I applied for, I am. I thought I’d follow up to see if you had a chance to review my resume as I would love nothing more than the opportunity to support your team and make your lives easier. </span></em></p>
<p><em><span style="font-weight: 400;">If you have no recollection of who I am, here are some quick links for you: </span></em></p>
<p><em><a href="https://docs.google.com/document/d/1gNkHx1GCiEDBC1ZPdK3o3V7eD9UbBre3J794VCi28Vw/edit#"><span style="font-weight: 400;">Cover Letter</span></a></em></p>
<p><em><a href="https://docs.google.com/document/d/1gNkHx1GCiEDBC1ZPdK3o3V7eD9UbBre3J794VCi28Vw/edit#"><span style="font-weight: 400;">Resume</span></a></em></p>
<p><em><a href="https://docs.google.com/document/d/1gNkHx1GCiEDBC1ZPdK3o3V7eD9UbBre3J794VCi28Vw/edit#"><span style="font-weight: 400;">My favorite YouTube video</span></a></em></p>
<p><em><span style="font-weight: 400;">The Sub-Reddit you’ll wonder how you ever lived without (</span><a href="https://www.reddit.com/r/Dogsbeingderps/"><span style="font-weight: 400;">#dogsbeingderps</span></a><span style="font-weight: 400;">)</span></em></p>
<p><em><span style="font-weight: 400;">If you don’t mind, I’ll keep checking in every couple of weeks or so. Until then, I’ll just keep waiting over here like: </span></em></p>
<p><em><span style="font-weight: 400;"><img decoding="async" class="aligncenter wp-image-38193 size-full" src="https://odd.dog/wp-content/uploads/2022/09/image1.jpg" alt="" width="738" height="416" /></span></em></p>
<p><em><span style="font-weight: 400;">Sincerely, </span></em></p>
<p><em><span style="font-weight: 400;">Jon Doe&#8221;</span></em></p>

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			<h2><b>Step 2: Landing the Job </b></h2>
<p><span style="font-weight: 400;">You successfully go through the sea of resumes and landed an interview. Things are looking good! Now you’re past the “paper” part of the process and into the “face-to-face”. </span></p>
<p><b>Research the company and match the vibe</b></p>
<p><span style="font-weight: 400;">Know who you are interviewing for. Deep dive into the company&#8217;s website, social channels, and LinkedIn profiles even more than you did for your cover letter. Learn about its values and the tone it sets. </span><span style="font-weight: 400;">Informational interviews/calls with current employees are also great ways to do this! Just remember those boundaries from part one.</span></p>
<p><span style="font-weight: 400;">Are they fun? Serious? Numbers-oriented? Heavy on the creative? When you understand more about the company and culture, you can match that tone and show up to your interview already fitting right in! This doesn’t mean you cannot be yourself, far from it! It means you can show up and really speak to how your unique self can fit right in with the company you are interviewing for. </span></p>
<p>&nbsp;</p>
<h3><b>Research the People</b></h3>
<p><span style="font-weight: 400;">It’s okay to LinkedIn stalk the people who you will be interviewing with. See if you have any contacts in common, where they went to school, types of roles they have held, posts they have published lately, etc. </span></p>
<p><span style="font-weight: 400;">You will need to walk a fine line in how you use this information. You don’t want to say too much and sound like a stalker. A question like: “I saw on LinkedIn that you worked for ACME company before this role. How do you feel your experience at ACME has helped you to succeed at this company?”  Shows an appropriate level of research and application to the company/role at hand. (vs. I saw on Facebook that you went to the lavender festival with your ex and her family. Was that awkward ?) </span></p>
<p>&nbsp;</p>
<h3><b>Prepare some standard answers </b></h3>
<p><span style="font-weight: 400;">At an interview, you should of course be expected to be asked questions. Make sure you have some well-thought-out answers at the ready. </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">You should always know your answers to the following: </span></p>
<ol>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">When you would be able to start? (HINT: Always give your existing employer 2-weeks notice if possible. It shows your new employer that you would show them the same respect.) </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How long you would want to consider an offer? </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Any specific requests or accommodations? </span>
<ol>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Maybe you have upcoming travel plans you would want to make them aware of and approve upfront.</span></li>
</ol>
</li>
</ol>
<p><span style="font-weight: 400;">Along with some standard interview questions that can be repurposed into stories if they aren’t specifically asked: </span></p>
<ol>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What is your proudest professional accomplishment? </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What do you feel are your strengths/weaknesses? </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How have you gone above and beyond in a previous role?</span></li>
</ol>
<h3><b><img decoding="async" class="alignright size-full wp-image-38196" src="https://odd.dog/wp-content/uploads/2022/09/pexels-cottonbro-5989927.jpg" alt="landing a marketing job" width="640" height="427" />Prepare some questions of your own</b></h3>
<p><span style="font-weight: 400;">The best candidates are the ones that ask the best questions.<br />
</span><span style="font-weight: 400;">To really set yourself apart, ask questions that help you understand the motivation &amp; strategy around where the company is headed and how you can help support this vision. Remember, you are interviewing them as well!</span></p>
<ol>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What key goals are you trying to accomplish as a company? </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How can this role best support your goals? </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What are the top traits/skills for this role that you feel are critical to success? </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What is the biggest pain point you are currently trying to solve? </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What are the biggest challenges that someone in this position would face?</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What does success look like for this role?</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What is the biggest pain point you are looking to solve with this hire?</span></li>
</ol>
<p><span style="font-weight: 400;">The secret to success here is asking questions that get them to tell you what they want to hear in the interview. It’s a classic sales tactic: Ask them what they want, LISTEN, then say “Yes, I can deliver that”. </span></p>
<p>&nbsp;</p>
<h3><b>Identify what the company wants</b><span style="font-weight: 400;"> </span></h3>
<p><span style="font-weight: 400;">After a couple of years in my first job, I asked my boss what it was in my interview that gave him the confidence to hire me. I’ll never forget his response: “You know, you came in here talking about the big-picture ideas and creativity you can add to the role. All of which you currently deliver on and are highly valuable. But to be honest, what I really wanted to hear at the time was that you would work hard and do all the stuff I needed done but didn’t want to do myself.” </span></p>
<p><span style="font-weight: 400;">I didn’t do a good job of asking what they needed, instead, I interviewed for what I wanted. Ideally, there is a match of company needs &amp; candidate wants, but business isn’t always ideal. The person who gets hired is the one who is more than willing to do what the company needs. </span></p>
<p>&nbsp;</p>
<h3><b>Listen and DO NOT Interrupt </b></h3>
<p><span style="font-weight: 400;">In the actual interview, do as much listening as you can. If you are listening, you are learning, which you can then apply when it’s your turn to speak.  </span><span style="font-weight: 400;">When you do speak, wait until the other person has finished talking. This sounds small, but it’s a sign of how respectful you will be when you communicate with clients and co-workers. </span></p>
<p>&nbsp;</p>
<h3><b>Follow-Up</b></h3>
<p><span style="font-weight: 400;">This is a big step that almost 95% of applicants do not do. You can really set yourself apart with a simple thank you email or handwritten card. It shows an appreciation and respect for the time the company took to interview you.  </span><span style="font-weight: 400;">We had one applicant who taped a thank you card to our door the evening after the interview that we saw the next morning. Guess what, he got the job. </span></p>
<p><span style="font-weight: 400;">As a company, we want to know that you are as excited about joining the team as we are about adding you to it. Send that thank you email/note right away, don’t try to play it cool and wait 24-48 hours. </span></p>
<p><span style="font-weight: 400;">Waiting for a day or two after the interview can lead to the interviewer forgetting about you and what stood out to them. After all, when a company is hiring, you aren’t the only person they are interviewing. Stand out and break from the mold. </span><span style="font-weight: 400;">Be sure to personalize the follow-up as well, it shows an additional level of care and that you aren’t just using a boilerplate.</span></p>
<p><span style="font-weight: 400;">You can also use the follow-up to add color to any topics you wish you did better on. (We all feel this way after an interview)  We had a candidate follow up recently with an email that went a bit deeper on a specific question that was asked where the candidate didn’t feel their answer was adequate. They included a bit more color, along with a few links for further reading on the topic. This shows personal awareness, a desire to do well, attention to detail, independent research, and a commitment to get things right. It’s less about the specific answer, and more about the traits you exhibit when answering. </span></p>
<p>&nbsp;</p>
<h3><b>There you have it!</b></h3>
<p><span style="font-weight: 400;">Your sure-fire way to interview and land the job at a marketing agency.  </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Now, go get ‘em, tiger!<br />
Want to work at Odd Dog? <a href="https://odd.dog/jobs/">See if we are hiring</a>!</span></p>

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How to Get the Interview and Land the Job at a Digital Marketing Agency

&#8220;Direct/None&#8221; traffic is a traffic source listed in Google Analytics that defines most traffic that does not come from a public website and does not have any Google Tracking URL parameters defined.  Some examples of this are: Someone clicked a link in a piece of desktop software Someone clicked a link in a PDF document...

How to determine what Google Analytics Direct / None traffic is from – 2022

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			<p><span style="font-weight: 400;">One-page websites may seem like an easy solution to have something up there for your business and many services and website builder templates offer them. But do they do more harm than good? </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Are they worth it? What’s the advantage of having multiple pages if you feel like you can say it all with just one? </span></p>
<p><span style="font-weight: 400;">This is more than just a question of aesthetics. Adopting one design or another could impact your </span><a href="https://odd.dog/seo/odd-dog-recommends-top-seo-tips-for-2022/"><span style="font-weight: 400;">search engine rankings</span></a><span style="font-weight: 400;">. Find out if one-page websites are a good idea with our list of the pros and cons. </span></p>
<h2>What is a Single-Page Website?</h2>
<p><span style="font-weight: 400;">First off, let’s break down what we mean by a one-page design. A single-page website also called a one-page website, compiles all of your brand’s information and CTAs on a single page using a minimalistic design. Users continue to scroll down the page to read content about your business and its products or services. </span></p>
<p><span style="font-weight: 400;">A single-page application (SPA) might be used, which shows a menu at the top of the page. Users can click on different links in the menu to move further down the page.  </span><span style="font-weight: 400;">This differs from a multi-page website, which has additional pages and navigation buttons to help a user move to different places on the site. </span></p>
<p>&nbsp;</p>
<h2>Who Uses Single-Page Websites?</h2>
<p><span style="font-weight: 400;">Any business or brand can use a single-page website. And many do. But these are generally more successful when the focus is limited. For example, some common uses for one-page websites include:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Website for an app</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Website for an event</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Website for a single product</span></li>
</ul>
<p><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">There are tons of one-page websites on the web. Businesses choose them because they’re simple and can be quick to launch or have a very specific message they want to convey and may not need to rely on SEO to drive traffic.</span></p>
<p><span style="font-weight: 400;">Some examples of one-page websites we love:</span></p>
<ul>
<li><a href="http://everylastdrop.co.uk/" target="_blank" rel="noopener"><span style="font-weight: 400;">Every Last Drop</span></a></li>
<li><a href="https://cookcollectivekitchen.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Cook Collective</span></a></li>
<li><a href="https://sethhamptonportfolio.webflow.io/" target="_blank" rel="noopener"><span style="font-weight: 400;">Seth Hampton Portfolio</span></a></li>
</ul>
<h2><img decoding="async" class="size-full wp-image-38057 aligncenter" src="https://odd.dog/wp-content/uploads/2022/07/ben-kolde-cpLsWmMEa1Q-unsplash.jpg" alt="" width="640" height="640" /></h2>
<h2>Pros of Using One-Page Websites</h2>
<p><span style="font-weight: 400;">There are absolutely some benefits to this approach. These include:</span></p>
<ol>
<li><b> Flawless Mobile Experience</b></li>
</ol>
<p><span style="font-weight: 400;">Google announced in 2019 it was moving toward a </span><a href="https://developers.google.com/search/mobile-sites/mobile-first-indexing"><span style="font-weight: 400;">mobile-first indexing strategy</span></a><span style="font-weight: 400;">. So, a website that performs well on mobile devices should be a priority for your business.  </span><span style="font-weight: 400;">One of the biggest advantages of a one-page website design is that these types of sites are fast-loading, easy to navigate, and simple to convert to mobile. </span></p>
<ol start="2">
<li><b> Specific Audience Targeting</b></li>
</ol>
<p><span style="font-weight: 400;">If you’re looking to target a specific audience and provide a certain type of user experience, a one-page website might be a good option. This type of site makes it easier to control your visitor’s behavior on the site and direct their activity versus having them click through different pages.</span></p>
<p><span style="font-weight: 400;">It’s important to note that the purpose of your website must be simple. If there are too many details crammed onto a single page, your visitors can quickly get confused or turned off. </span></p>
<ol start="3">
<li><b> Higher Page Authority</b></li>
</ol>
<p><span style="font-weight: 400;">A website’s page authority is mostly determined by the number and quality of the backlinks it is able to get. Higher page authority translates to better search engine rankings. </span></p>
<p><span style="font-weight: 400;">There is a slight advantage for one-page websites because every backlink points to the main URL. In other words, you don’t have to worry about getting links to the other pages on your site. </span></p>
<ol start="4">
<li><b> Easy Build and Maintenance</b></li>
</ol>
<p><span style="font-weight: 400;">Since one-page websites are smaller, they are easier to build and maintain in theory. Most have a simple design and user interface. But that also means your site may be lacking some of the features of larger sites. </span></p>
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<h2></h2>
<h2><b>Cons of Using One-Page Websites</b></h2>
<p><span style="font-weight: 400;">Unfortunately, single-page websites have a lot of limitations. Some of the disadvantages of choosing this type of website include:</span></p>
<ol>
<li><b> Limited Keyword Targeting</b></li>
</ol>
<p><span style="font-weight: 400;">Because one-page websites are often designed around a single, narrow concept, they have limited keyword targeting. This means they are going to limit your ability to rank for a variety of relevant keywords your target audience might use to find you. </span></p>
<p><span style="font-weight: 400;">Multi-page websites give you the opportunity to target different keyword phrases throughout your content to attract a broader audience. If organic search rankings are a priority for your business, a multi-page website will be a better choice. </span></p>
<ol start="2">
<li><b> Limited Content Details</b></li>
</ol>
<p><span style="font-weight: 400;">Another disadvantage of one-page websites is the content you publish on them isn’t going to be as specific as what you can put on a multi-page site. Every customer is unique, and some will have different questions and concerns than others. When you have unlimited space, you can devote separate pages to different topics to help guide the customer journey. </span></p>
<ol start="3">
<li><b> Limited Advanced SEO Strategies</b></li>
</ol>
<p><span style="font-weight: 400;">One-page websites also limit your advanced SEO options. For example, you will be unable to leverage something called siloing with a single-page website. This refers to structuring a website’s content into various areas of interest so you demonstrate authority on those topics. </span></p>
<p><span style="font-weight: 400;">With a single page, it’s impossible to cover every topic that might relate to your industry or product. But traditional, multi-page websites, make this type of organization simple. And it can help you rank well in the search engines for these targeted keywords. </span></p>
<ol start="4">
<li><b> Limited Scalability</b></li>
</ol>
<p><span style="font-weight: 400;">Finally, it’s going to be tough to grow your brand with a single-page website. Since this type of single has a narrow focus, there is a limited ability to scale. In short, this type of site isn’t appropriate for a business that requires varied and complex content. If you own a small business you hope to expand in the future (doesn’t everyone?), it’s a good idea to think about the scalability of your digital marketing strategies. </span></p>
<p>&nbsp;</p>
<h2><b>Connect With Us to Discuss Your Digital Marketing Goals</b></h2>
<p><span style="font-weight: 400;">Bottom line &#8211; one-page websites aren’t going to give you as many SEO benefits as multi-page ones. But the type of website you choose will depend on your particular needs and business goals. Once you&#8217;ve decided on the type of website to build and launch, find out what the </span><a href="https://odd.dog/advice/so-youve-just-launched-a-new-website-now-what/"><span style="font-weight: 400;">next steps should be regarding your new website</span></a><span style="font-weight: 400;">. If you still have questions about how to get the most out of your digital marketing efforts, we’d be happy to help! </span><a href="https://docs.google.com/document/d/1vumKRoD8M_TtZ7EC4QduC-Hkk0aqcLHrE7-kpBAgUlY/edit#contact"><span style="font-weight: 400;">Drop us a line, and let’s connect.</span></a></p>

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Are One Page Websites a Good Idea?

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			<p><span style="font-weight: 400;">Well, first off, congratulations! Whether you built your website yourself or hired someone to do it for you, launching a new website for your business is a big milestone and it’s OK to take a moment to celebrate!</span></p>
<p><span style="font-weight: 400;">Once your website is launched, you may wonder what your next steps should be and we’re here to help. </span></p>
<p><span style="font-weight: 400;">In this post, we will be going over some tips and strategies to implement after your website has gone live. </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">We will </span><i><span style="font-weight: 400;">not</span></i><span style="font-weight: 400;"> be covering a pre-launch checklist, which is also vitally important! </span></p>
<p><span style="font-weight: 400;">If you have questions about what to do before your site goes live, </span><a href="https://odd.dog/contact/"><span style="font-weight: 400;">please let us know</span></a><span style="font-weight: 400;"> &#8211; we will cover that extremely important topic in a later blog post. </span></p>

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			<p><span style="font-weight: 400;">Ok, let&#8217;s say your website just went live. The lever is switched and all systems are a go!</span></p>
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			<p><span style="font-weight: 400;">Now what?</span></p>
<h2><b>Announce it!</b></h2>
<p><span style="font-weight: 400;">This may seem obvious, but let people know you have a new website.</span></p>
<p><span style="font-weight: 400;">Share on LinkedIn, social media, newsletters, and any and every way you communicate with your audience. If your web designer or agency shared news about the launch on their social channels,  share their post as well!</span></p>
<p><span style="font-weight: 400;">Maybe even shout out some of the features of what makes your new website so dang awesome to give people a reason to click over. Like, “Ordering is so much easier on our new website!” or “Have you seen our gallery page dedicated to puppies?”  (note to self, create gallery page of puppies…) Other than it’s new and shiny, give people a reason to check it out!</span></p>
<p>&nbsp;</p>
<h2><b>Create a content plan</b></h2>
<p><span style="font-weight: 400;">Don’t let your home on the internet stay inactive &#8211; SEO takes time to build, so continue to create helpful and relevant content on your website. We know new website content can be tough for a lot of business owners to keep on top of. Creating new content doesn&#8217;t have to be challenging and even one blog post a month can be enough. If you need a hand with content creation, <a href="https://odd.dog/contact/">drop us a line!</a></span><span style="font-weight: 400;"><br />
</span></p>
<p><span style="font-weight: 400;">Some ideas to help get your wheels turning:</span></p>
<ul>
<li><span style="font-weight: 400;"> Create a post for each of your most commonly asked questions</span></li>
<li><span style="font-weight: 400;"> Highlight any new releases or new product features as they are released</span></li>
<li><span style="font-weight: 400;"> Share about your company culture, behind the scenes </span></li>
<li><span style="font-weight: 400;"> Share some industry insights or opinions </span></li>
<li><span style="font-weight: 400;"> Get involved with local organizations by volunteering or sponsoring and write about it</span></li>
</ul>
<p>&nbsp;</p>
<h2><b>Watch out for broken links</b></h2>
<p><span style="font-weight: 400;">Even if your web developer made sure to redirect any pages that may no longer exist from your old site to your new one, sometimes pages may be missed. </span></p>
<p><span style="font-weight: 400;">Any page that external links point to that is broken is doubly bad as your website will lose all of that SEO juice coming from those other websites. Ahrefs offers a </span><a href="https://ahrefs.com/broken-link-checker" target="_blank" rel="noopener"><span style="font-weight: 400;">broken link checker for free. </span></a><span style="font-weight: 400;"> This will include both links going out to other sites and links coming into yours. While the links coming to your website are the most important, you don’t want any outbound links broken either. Just a good practice to keep an eye on after a new launch.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">In addition to links going in and out, you’ll want to make sure all internal links are also working correctly. </span></p>
<p><span style="font-weight: 400;">This is where you get to CLICK ALL THE BUTTONS! </span></p>
<p><img decoding="async" class="size-full wp-image-38027 aligncenter" src="https://odd.dog/wp-content/uploads/2022/06/pushing-buttons.gif" alt="" width="480" height="270" /></p>

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			<h2><b>Monitor your rankings</b></h2>
<p><span style="font-weight: 400;">Your organic search rankings are likely to fall a bit when launching a new website. These should bounce back pretty quickly though, so if you notice that rankings have yet to rebound after a few weeks, there may be a bigger issue. Something may have been missed during site launch, or your new website may not have the same level of SEO optimization. If that’s the case, you may need to call in the experts! <img src="https://s.w.org/images/core/emoji/14.0.0/72x72/1f44b-1f3fb.png" alt="👋🏻" class="wp-smiley" style="height: 1em; max-height: 1em;" /></span></p>
<p>&nbsp;</p>
<h2><b>Back it up!</b></h2>
<p><span style="font-weight: 400;">Make sure your website is backed up regularly. Some hosting platforms, like WP Engine, will do this automatically. Make sure you know if your website is being backed up, or how to back it up anytime you need to make changes or plug-in/theme updates. </span></p>
<p><span style="font-weight: 400;">If you stay on top of your website with updates, link checks, new content, and backups, it will take great care of you for years to come!</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Questions? </span><a href="https://odd.dog/contact/"><span style="font-weight: 400;">Drop us a line!</span></a></p>

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So you’ve just launched a new website. Now what?

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			<h1>Odd Dog Movie Recommendations</h1>

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			<p>We&#8217;re not all work-work-work over here at Odd Dog! What&#8217;s that saying? All work and no play make Jack something, something&#8230;</p>
<p>When not working, we do love a great movie! We recently asked a bunch of Odd Dogs for their movie recommendations. Maybe their favorite movie. Or maybe a movie they felt was underrated and needed more attention.<br />
What we got was a beautiful hodgepodge of action, romance, drama, and 70&#8217;s animation.</p>
<p>Perfectly Odd Dog!</p>

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			<h2><b>Bart &#8211; Top Gun</b></h2>
<p><span style="font-weight: 400;">A top-tier soundtrack, fighter jets, our favorite Scientologist, and an iconic beach volleyball scene. Alexa play “Highway to the Dangerzone”  because I am talking about Top Gun. Top Gun is by no means a cinematic masterpiece. BUT DID I MENTION FIGHTER JETS? If it is on TV, I know what I am doing for the next couple of hours. </span></p>
<p><span style="font-weight: 400;">This </span><a href="https://www.imdb.com/review/rw0238733/?ref_=tt_urv" target="_blank" rel="noopener"><span style="font-weight: 400;">IMDB review</span></a><span style="font-weight: 400;"> from user Artdoag2 sums up what makes Top Gun so great:</span></p>
<p><i><span style="font-weight: 400;">“I can&#8217;t believe the reviews I have read about Top Gun being technically inaccurate, not enough character development, an overall simple and childish plot&#8230; gimme a freegin&#8217; break! </span></i><b><i>This film was made to look cool, sound cool, and define cool</i></b><i><span style="font-weight: 400;">. Yeah, okay, the MiG-28s are really F-5 Tigers; I&#8217;ve read the &#8216;goofs&#8217; section before. And Tom Cruise&#8217;s height. And about &#8216;Maverick going supersonic &#8211; I&#8217;ll be there in 30 seconds,&#8217; and the laws of physics preventing him from covering 200 or so miles from the carrier in that time. Whatever! So what!”</span></i></p>
<p><span style="font-weight: 400;">I was around 8 or 9 the first time I watched Top Gun. As a kid obsessed with planes, this was the Coolest. Movie. Ever. Physics, who needs them! </span></p>
<p><span style="font-weight: 400;">Additionally, the viewing of Top Gun is the right of passage to becoming accepted as the youngest brother in the Drees family. To this day, my brothers and I will still lob Top Gun quotes at each other over dinner. At times, you may even hear us harmonizing to the Kenny Loggins classic &#8220;</span><a href="https://open.spotify.com/track/5mQYBoGU3BOAqiFq54b51i?si=e81200431a9f48a4" target="_blank" rel="noopener"><span style="font-weight: 400;">Playing With The Boys</span></a><span style="font-weight: 400;">&#8220;.</span></p>

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			<p><span style="font-weight: 400;">Even now, each time I watch Top Gun I get something new from it. Following my last viewing, I attempted to grow a Goose-esque mustache.</span></p>
<p><span style="font-weight: 400;">Top Gun is a classic film, there is no doubt about it. However, it is the movie&#8217;s unique mix of cool 80’s nostalgia, </span><a href="https://open.spotify.com/album/0aAtSw6p6dKW33Azdc0Ihq" target="_blank" rel="noopener"><span style="font-weight: 400;">iconic soundtrack</span></a><span style="font-weight: 400;">, and legendary cast that make it a cult classic. Also, did I mention fighter jets?</span></p>

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			<h2><b>Ryota &#8211; Age of Adaline</b></h2>
<p><span style="font-weight: 400;">Some call me the best movie critic in Seattle, most don’t, but I have an underrated movie for you. Have you ever heard of </span><a href="https://www.imdb.com/title/tt1655441/" target="_blank" rel="noopener"><i><span style="font-weight: 400;">Age of Adaline</span></i><span style="font-weight: 400;">,</span></a><span style="font-weight: 400;"> didn’t think so. The 2015 movie was directed by Lee Toland Krieger and it features Blake Lively, Michiel Huisman, and Harrison Ford. I am not one to enjoy romance films but this one was different. I thought the cinematography was wonderful and the plot was great, it even made me cry a little bit. I have recommended this movie to all of my movie friends and it is a must-watch!</span></p>
<p><i><span style="font-weight: 400;">Spoilers:</span></i></p>
<p><span style="font-weight: 400;">Want to know more about the movie? In short, the main character played by Blake Lively, Adaline crashes her car during a snowstorm. All hope is lost, but lightning strikes and it suddenly revives her. Since that moment, Adaline is physically 29 years old and doesn’t change. </span></p>
<p><span style="font-weight: 400;">As you can imagine, this creates some issues. You get a little taste of her ups and downs as she lives through the decades. She ends up meeting Ellis, played by Michiel Huisman, and a conflict arises as the relationship builds. That seems like a good cliff hangover… Happy watching!</span></p>

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			<h2><b>John &#8211; Shawshank Redemption</b></h2>
<p><span style="font-weight: 400;">It&#8217;s a weekend afternoon, raining outside, nothing to do. You&#8217;re thumbing through the channels on your TV, you inevitably run into two stations: TBS and TNT. I guarantee one of them will be playing this particular movie. I think we all know the movie I&#8217;m talking about&#8230; a little voice should be whispering in your head right now &#8220;Zihuatanejo&#8221;. You see the familiar face of Andy Dufresne (who knew it was spelled like that???) and you&#8217;re instantly taken to a rooftop, sippin&#8217; on some suds w/ your best buds chatting about tax evasion. I&#8217;m talking about The Shawshank Redemption. </span></p>
<p><span style="font-weight: 400;">It doesn&#8217;t matter where in the movie it&#8217;s at when I see it on tv, I&#8217;m watching it. Could I buy/rent this movie and watch it commercial-free from the beginning? Sure could, but this specific movie is meant to be watched commercially interrupted. Somehow the story perfectly intertwines itself w/ advertisements. It&#8217;s as if the Dorito and Shaquille O&#8217;Neal car insurance commercials complement Morgan Freemans&#8217; effortless smooth vocal cord remedies to the point where </span><a href="https://www.youtube.com/watch?v=FA5jsa1lR9c" target="_blank" rel="noopener"><span style="font-weight: 400;">two become one</span></a><span style="font-weight: 400;">, and frankly, I don&#8217;t want to live in a world where they don&#8217;t coexist in perfect harmony. &#8220;Andy crawled to freedom through five hundred yards of shit smelling foulness I can’t even imagine&#8221;&#8230; and I&#8217;ll happily watch him crawl through it 500 more times&#8230; commercials interrupted. </span></p>

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			<h2><b>Talia &#8211; Atonement</b></h2>
<p><span style="font-weight: 400;">Do you love watching horrible, terrible, sad movies that make you cry — all to make you feel alive again? Me, too! That’s why I’m recommending my absolute favorite movie: the 2007 Oscar-nominated film </span><a href="https://www.imdb.com/title/tt0783233/" target="_blank" rel="noopener"><span style="font-weight: 400;">Atonement</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">Adapted from the beautifully written book of the same name by Ian McEwan, Atonement follows a wealthy British family around the time of WWII (the perfect setting for total heartbreak) and tells a story of youth, regret, love, loss, and, most notably, atonement, from the perspective of three vivid characters: Briony Tallis, the naive and aspirational baby of the family; Celia Tallis, the intelligent and self-assured eldest daughter; and Robbie Turner, the thoughtful son of their hired help who, as they grow older, garners the interest of both of the Tallis daughters.</span></p>
<p><span style="font-weight: 400;">Directed by Joe Wright (who also did the 2005 version of Pride &amp; Prejudice and is the master of period pieces starring Kiera Knightley), Atonement </span><i><span style="font-weight: 400;">truly</span></i><span style="font-weight: 400;"> does everything right in my eyes. The cinematography and costume design are stunning and memorable, the score is a piano-driven masterpiece that yanks on every last string of your heart, and the acting is phenomenal; I can’t believe I haven’t even mentioned that it stars Kiera Knightley, James McAvoy, and a young Saoirse Ronan (whom I adore as an actress). If you’re looking for a beautiful tragedy to watch on a rainy day, there is no better choice than Atonement. Warning, though: you’ll come out of it hating a 13-year-old like you’ve never hated a child before. </span></p>
<p><span style="font-weight: 400;">This also feels like an appropriate time to plug one of my favorite apps, </span><a href="https://letterboxd.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Letterboxd</span></a><span style="font-weight: 400;">. Everyone at Odd Dog has heard this plug before, but Letterboxd is a place for rating and logging movies, compiling a “watchlist” to refer back to when you don’t know what to watch, and determining which platforms movies are currently available on. Would recommend it to anyone who loves a good flick!</span></p>

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			<h2><b>Danielle &#8211; The Point</b></h2>
<p><span style="font-weight: 400;">I’m going to take you back. So far back, in fact, you can watch this </span><a href="https://www.youtube.com/watch?v=V6Qnd5vnpN0" target="_blank" rel="noopener"><span style="font-weight: 400;">whole film on YouTube </span></a><span style="font-weight: 400;">complete with the amazing Harry Nilsson soundtrack. I’m referring to the 1971 classic animated movie, “</span><a href="https://www.imdb.com/title/tt0067595/" target="_blank" rel="noopener"><span style="font-weight: 400;">The Point</span></a><span style="font-weight: 400;">”. Fun fact, The Point was the first animated film made for television. Take that Charlie Brown! </span></p>
<p><span style="font-weight: 400;">The Point starts with a father reading a story to his son who of course has no interest in being read to, but of course, gets into the story &#8211;  very Princess Bride-esque. The story being read takes us to the land of Point, where everything has a point. Even the people, right on top of their heads. That is until little Oblieo was born, who was born without a point. Poor Oblio gets banished and we get to follow along his adventure through the Pointless Forrest, complete with Harry Nilsson songs to aid the narration. If you think you haven&#8217;t heard of Harry Nilsson, you’re probably wrong as he not only sang his own songs but also was a songwriter back in the day for many big names you have heard of. </span><a href="https://open.spotify.com/artist/3RTzAwFprBqiskp550eSJX?si=CDz_TXaMTVqpwtk2dNJvng" target="_blank" rel="noopener"><span style="font-weight: 400;">Check out his music on Spotify here!</span></a></p>
<p><span style="font-weight: 400;">While the original recording was narrated by Harry Nilsson himself on his album, The Point, Dustin Hoffman recorded the narration for the television release, and it was later re-recorded with Alan Thicke in the 90s. The home video release was then recorded with Ringo Star as the narrator. (which is my personal favorite!) </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Something about Harry’s voice, this 70’s style of animation, and the lessons on perception and acceptance The Point teaches you makes this one of my top favorite films of all time!</span></p>

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Odd Dog Movie Recommendations | 2022

Ultimate Guide To Google Business Profile 2022

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			<h3><b>What are Google Ads?</b></h3>
<p><span style="font-weight: 400;">Yes, we are inundated by advertising everywhere we look. And search engines are no exception. Google Ads are the paid search results at the top and bottom of most search result pages and on many partner networks in other forms, such as display ads. </span></p>
<p><span style="font-weight: 400;">Odd Dog has seen some amazing success with a variety of budgets using Google Ads. </span></p>

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			<h1><b>5 Reasons You Should Run Google Ads</b></h1>
<p><span style="font-weight: 400;">If you want to advertise your business online, you have a ton of options. Here are just five reasons why you should consider running Google Ads as part of your digital marketing strategy.</span></p>

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<p><span style="font-weight: 400;">Did you know that “Google” is now an actual word defined in the Merriam-Webster Dictionary? The company and the process of obtaining information via the world’s largest search engine are that big of a deal!</span></p>
<p><span style="font-weight: 400;">Want to find a restaurant near you that serves bao buns? Google it. </span></p>
<p><span style="font-weight: 400;">Need a pest control company for your business fast? Google it. </span></p>
<p><span style="font-weight: 400;">Google now handles a staggering 5 billion searches like this each day, and your business can use Google ads to target people who are already looking for your product or service.</span></p>

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<p><span style="font-weight: 400;">Searchers&#8217; intent is what Google has been honing in on for decades. Not just what you are searching for, but understanding why you are searching it, where you are searching from, and even providing results from a smashed keyboard search… “</span><i><span style="font-weight: 400;">Did you mean…?</span></i><span style="font-weight: 400;">” “</span><i><span style="font-weight: 400;">Showing results for…</span></i><span style="font-weight: 400;">”</span><img decoding="async" class="size-large wp-image-37745 aligncenter" src="https://odd.dog/wp-content/uploads/2022/04/image1-1024x288.png" alt="" width="960" height="270" /></p>
<p><span style="font-weight: 400;">Google has begun placing a lot of emphasis on intent </span><span style="font-weight: 400;">because of its goal to deliver the best </span><span style="font-weight: 400;">experience possible. One of the biggest differences between the people you’ll reach through Google Ads and other types of online campaigns is their intent. They are actively searching for a solution to a problem you are solving in your business. </span></p>

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<p><span style="font-weight: 400;">One of the drawbacks of relying solely on SEO for your search engine results is it can take months and significant resources before you achieve any noticeable results. The first page of Google is highly competitive, so it takes strategic planning to claim your spot in the organic search results and keep it. </span></p>
<p><span style="font-weight: 400;">Google Ads is an entirely different experience. You can set up a campaign and begin capturing leads within hours. As soon as your ads are approved, they will immediately begin appearing in Google search results and on partner websites, giving you a low-cost way to drive traffic and capture leads for your business. </span></p>

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<p><span style="font-weight: 400;">When most people think of Google Ads, they picture the ads at the top of the search results. But Google Ads offer your business enough versatility that they can also be used for top-of-funnel messaging. Specifically, you can use them to build brand awareness. </span></p>
<p><span style="font-weight: 400;">By targeting Google’s Ad display network, you can have your business’s ads shown to people who are part of your target audience, have visited a particular website in the past, or meet some other criteria. So, if you sell kayaks and accessories, your ads can display on outdoors and other relevant websites or any site after a person has visited one of these sites. With consistent views, your brand will stay top of mind, and the customer may choose you when they are ready to purchase. </span></p>

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<p><span style="font-weight: 400;">No matter what type of digital marketing strategy you choose, it can be challenging to effectively quantify the impact of your efforts. Perhaps one of the most rewarding aspects of Google Ads is the data you receive about nearly every parameter of the process. Not only can you track impressions, (the number of people who see your ad) and clicks  (the number of people who click on your ad)  but you can also track phone calls, emails, form completions, app installs, and more. </span></p>
<p><span style="font-weight: 400;">Before you invest too much capital in a campaign, you’ll be able to quickly see patterns emerge, telling you if you’re on the right track or if you should make some adjustments. You can do split testing to determine the best images and copy, and use data to help narrow your target audience to get the best results.  </span></p>

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			<h3><b>Why Use Google Ads in 2022?</b></h3>
<p><span style="font-weight: 400;">If you’re asking yourself, “Why should we use Google Ads?” right now, a better question is, “Why not?” T</span><span style="font-weight: 400;">he network has features for businesses of all types and sizes – optimized to accommodate all different budgets and advertising goals</span></p>
<p><span style="font-weight: 400;">Just about every target audience you can imagine is using Google to find products and services. So why wouldn’t you leverage this service to see what new business you can generate? </span></p>
<p><span style="font-weight: 400;">If you have any questions about using Google Ads to advance your digital marketing strategy, <a href="https://odd.dog/contact/">give us a shout!</a></span></p>

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5 Reasons You Should Run Google Ads in 2022

Odd Dog Recommends – Top SEO tips for 2022

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