Certified users have exhibited the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.

Certified users have demonstrated their ability to develop effective Display strategies and campaigns that achieve specific marketing goals.

Certified users have demonstrated an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale.

Certified users have demonstrated knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions.