On Target Digital Market
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On Target Digital Market
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SOCIAL MEDIA MARKETING
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Dec 6, 2022
The Worst Rebrands We’ve Seen
From the guy who brought you The Best Rebrands We’ve Seen way back in April of 2021 comes the hotly anticipated sequel you’ve all been waiting for: The Worst Rebrands We’ve Seen. In this thrilling Part 2, the digital marketing team at On Target will go over some of the absolute worst rebrands that have […] The post The Worst Rebrands We’ve Seen appeared first on On Target Digital Marketing.
Read moreNov 11, 2022
A Beginner’s Guide for Those Who Really Don’t Enjoy Writing
The pen is mightier than the sword, but only when used to its full potential. Writing may feel like a talent that has passed you by, something that only other people can do. However, with practice, planning and plenty of proofreading, anyone can be a good writer. Here’s a guide to writing good content even […] The post A Beginner’s Guide for Those Who Really Don’t Enjoy Writing appeared first on On Target Digital Marketing.
Read moreOct 18, 2022
Time For a Rebrand? 5 Signs Your Business May Be Due
If you’re thinking about rebranding your business, chances are you’re not alone. It makes sense to consider a redesign if you’ve grown tired of your logo or are having trouble with your existing branding. However, rebranding your business is not a decision to take lightly. Most consider a rebrand part of the natural progression of […] The post Time For a Rebrand? 5 Signs Your Business May Be Due appeared first on On Target Digital Marketing.
Read moreSep 20, 2022
The Cookie Hasn’t Crumbled Yet: Google delays the phase-out of Third-Party Cookies
In 2020, Google shook up the advertising world when it announced in 2020 that it would phase out third-party cookies in its Chrome browser by late 2023. Google decided to phase out these cookies after Apple restricted advertisers’ access to their user data in its IOS operating system. Google has recently stated it is pushing […] The post The Cookie Hasn’t Crumbled Yet: Google delays the phase-out of Third-Party Cookies appeared first on On Target Digital Marketing.
Read moreSep 6, 2022
Be Careful When Building a Deck
If you’re like most people, when you exchange currency for goods and/or services, you probably try to make sure you’re getting your money’s worth. Maybe you return a book you ordered online because one of the corners was damaged during shipping even if it means you’ll have to wait another week before you can start […] The post Be Careful When Building a Deck appeared first on On Target Digital Marketing.
Read moreAug 29, 2022
The Importance of Keyword Research
You have a great website designed to connect you with new customers and clients. It contains the most important information about your company and your brand, about the services you offer and how to get in touch. All the pieces are in place. So… why aren’t leads rolling in? The answer could be your keyword […] The post The Importance of Keyword Research appeared first on On Target Digital Marketing.
Read moreJul 27, 2022
Keeping Up with the Compliances
In some industries, marketing is like the wild, wild west. You’ve probably seen some crazy antics in car commercials and clothing ads that you had no idea were clothing ads. Some fields, however, have to deal with a thing called compliance. Simply put, this is a list of items that your company can and cannot […] The post Keeping Up with the Compliances appeared first on On Target Digital Marketing.
Read moreMar 7, 2022
Why Do Ads Make Us Cry?
If you’ve found yourself looking for tissues less than 45 seconds into an ad, you’re not alone. Even the most macho and insensitive of us have secretly wiped away our flooded tear ducts during an emotional ad. Sadness sells, so much in fact that marketers coined the term “sadvertising” to explain this phenomenon. Pulling at an […] The post Why Do Ads Make Us Cry? appeared first on On Target Digital Marketing.
Read moreJan 10, 2022
On Target Gets Back and Gives Back to the Community
After the year we collectively had in 2020, our team was thrilled to see people in person again in 2021. The pandemic changed the way we interacted with our clients and colleagues. Many of us took in-person networking events for granted, then missed them dearly after not having any to go to for several months. […] The post On Target Gets Back and Gives Back to the Community appeared first on On Target Digital Marketing.
Read moreDec 27, 2021
What the Google Year in Search Video Tells Us About Marketing and Ourselves
Every year, Google compiles the trillions of searches done on its platform into one streamlined story. And every year, I cry. As a content creator, those 2-3 minute videos leave me awed (and insanely jealous) of the narrative skill at Google’s marketing division. Seriously, y’all, save some of that talent for the rest of us. […] The post What the Google Year in Search Video Tells Us About Marketing and Ourselves appeared first on On Target Digital Marketing.
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