OnWired, LLC.
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Mar 11, 2020
Outperform Your Competitor: 3 Solid Strategies For Your Website
From search engine rankings and website design, to marketing strategies and sales – a competitive web presence is essential to the success of a business. So, how do you know if your business has a strong online presence? Easy. Start by researching your competitors and peers in your industry, and see how they measure up against you online. Not sure how to go about that? No worries. Our team has put together three broad strategies to help your business rise above the competition when it comes to your website. Better Branding Building a coherent brand is necessary for a business to stand out – no matter where the presence may be. However, a well-designed website is one of the best ways to present your enterprise to prospective customers. Give a concise introduction to products and services on the homepage or main page, as well as promote specific aspects of your business on each leading page or in each piece of content. The first step toward improving the branding of your business involves identifying a market niche. Consider using analytics tools to compare web traffic on your own site and competitors’ sites. Social listening tools are also useful for gaining a more comprehensive sense of brand identity. No matter which methods you use, look for unique ways to connect with the emotions and priorities of prospective customers. Optimized Web Design A disorganized website with slow loading times may risk losing visitors to competitors. Investing in and improving site architecture and coding can boost organic search rankings and make it easier for prospects to locate the information they need to make purchases or get in touch with you to learn more about your services. Analytics tools are also useful for tracking keyword usage and backlinks to pages on your own site, as well as competing sites. For even better results, try pairing data-driven approaches with a holistic comparison of the user experience on your site and sites that sell similar products or services, to identify more specific design improvements. More Valuable Content Many website visitors come in search of information, so it is important to provide helpful and valuable information to them. This information can come in several forms – whether it’s the website content itself, interesting blog posts or demonstrational videos, to name a few. Tip: Top content tends to have engaging headlines and contain substantive information targeted toward relevant keywords. The right content marketing strategy can make your site an authority in your industry. As your site becomes a useful resource for learning about products or services, its rank should rise in relevant searches and your business will be primed to make conversions. Outshine Your Competitors…Today! A website is the primary web presence of any business. Even if you maintain active social media accounts, the ability to direct prospective customers to a high-quality site is crucial for building relationships that lead to sales. Want help? OnWired can work with your business to develop a superior brand strategy that makes your […] The post Outperform Your Competitor: 3 Solid Strategies For Your Website appeared first on OnWired.
Read moreFeb 18, 2020
How To Drive Conversions With Content
Content marketing plays an important part in conversions. No matter what products or services your business sells, a smart content strategy can attract more prospects, transform leads into conversions and retain repeat customers. Here are a few ways to create content that converts. Invest In Headlines Most site visitors only read headlines, making it worthwhile to come up with content titles that are more likely to get clicks and shares. Top-performing content aligns with the inquiries and interests of prospective customers. Tip: Researching content marketing strategies may provide helpful headline writing guidelines. Try using attention-getting words to tap into a sense of urgency. Studies also indicate that the headlines of lists that have an odd number of items get significantly more clicks than even numbers. Tips and tricks aside, eye-catching and thought-provoking headlines are more likely to result in engagement, longer site visits and sales. Provide Relevant Information Content intended to drive conversions should be relevant to your business’s products or services. A strategy that combines regular blog posts with creating other types of informative content can make your site an authoritative source. Tip: Start by anticipating questions prospective customers are most likely to have and find ways to bring your business into conversation with current trends. If you’re not sure what content to provide on your business’s site, try taking a look at competitors’ sites or blogs for inspiration. You can also search for relevant phrases and come up with ideas for content that fills in important gaps in the information available on the top-ranked results. Monitor traffic on content pages to determine which headlines and pieces perform best and provide more information about similar subjects. Call Prospective Customers To Action Even the most helpful and interesting content may not lead to conversions without a call-to-action. Consider linking to product or service pages in content and conclude every piece with a clear step that prospective customers can take to learn more or another specific measure. Tip: A clear value proposition can enhance any call-to-action. Readers should know exactly how they stand to benefit from taking a certain action. You can also use wording to create a sense of urgency in terms of availability or a time frame to accelerate conversions. Content marketing is essential to any business branding or website optimization strategy. No matter what your goals are, an informed content strategy can help your business succeed. OnWired specializes in web design, development and the latest online marketing methods. Call our team of experts at (919) 301-0425 to help with your content today! Content marketing plays an important part in conversions. No matter what products or services your business sells, a smart content strategy can attract more prospects, transform leads into conversions and retain repeat customers. Here are a few ways to create content that converts. Invest In Headlines Most site visitors only read headlines, making it worthwhile to come up with content titles that are more likely to get clicks and shares. Top-performing content aligns with the inquiries […] The post How To Drive Conversions With Content appeared first on OnWired.
Read moreJan 20, 2020
Top 8 Web Design Trends to Nail It in 2020
Like all things affected by design, websites go through various trends as time progresses. Unlike fashion and home design, these trends do not tend to come back around. This is because of the linear movement of technological advancements, which is what tends to drive website improvements. Want to know some of the top trends for 2020? Our team has compiled a list and here are our Top Eight favorites to consider when it comes to your website design this year. Minimalist Designs This is not a new trend per se, but it has definitely taken a new angle. Companies have brutally ditched many of the bells and whistles of their once-contemporary websites to create a more simplistic design. This clean look offers not only an ease of navigation but, speed as well. Asymmetrical Layouts Minimalism often inspires the desire for everything to line up perfectly. This can lead to a very simple and symmetrical design. While aesthetically pleasing, after seeing it copied across several platforms, it gets old fast. Websites now rely on asymmetrical designs to add some character – and help make statements. It’s time to break away from a cookie cutter design! Design Accents Another way to add some extra design flavor is with accents. Think of it as adding a sort of accent wall at home – you want to be noticed, yet look appealing. Here are some common options: A bold color punch The use of one unique font throughout Sharp, geometric shapes Immersive 3D Elements There has always been a fascination with 3D visual effects, however we are now more than ever, in a position to work them into websites. Using 3 dimensional elements on your website encourages users to stay longer and give them a unique experience. Videos A key feature to illustrate facts and findings is video content. Companies are taking advantage of this element, to offer branding tutorials, entertaining promotional videos or short documentaries. Many companies also include video content on their homepage to pitch their flagship product or share their brand stories. This allows online users to get more comfortable with a brand, service or product because you are offering them the next best thing to actually being in a store or office, talking with a representative or touching the product for themselves. It also adds a longer stay time and way for your online consumer to engage with the page. App Integrations By as early as 2015, mobile searches had already outnumbered those completed on desktops. To make it easier for customers to access mobile versions of their websites, many companies are offering apps in place of/or in addition to mobile websites. So, take charge and conquer all! Faster Speeds When designing, make sure your website can handle the capacity. Companies that plan to serve the mobile market by relying mostly on their websites need to consider the speed. Google penalizes websites with slow loading times on […] The post Top 8 Web Design Trends to Nail It in 2020 appeared first on OnWired.
Read moreNov 18, 2019
The Holiday SEO Survival Guide
Search Engine Optimization (SEO) may not be the first thing that comes to mind when you think of the holidays, but SEO is crucial for online retailers during this season. According to the eMarketer Holiday Shopping 2019 report, eCommerce sales are expected to reach $135+ billion this year with all retail sales surpassing one trillion dollars for the first time. Here are three tips for surviving and thriving with a smart SEO strategy. Add Seasonal Flair Online shoppers tend to purchase presents based on lists and have different priorities than when making purchases at any other time of year. Some customers who are not sure what to buy for family or friends may rely on gift guides for ideas. Having products featured in guides on trusted sites or even adding this type of content to your site as a landing page or blog post can draw clicks that lead to conversions. Be sure to include timely keywords such as the “best gifts” and “presents” for target demographics or “top 2019” picks for products or services. You may also want to research other holiday-specific keywords such as “secret Santa” or “white elephant.” Showcase Special Deals Having a full year’s worth of website and sales data is a big advantage when it comes to determining which landing pages are likely to perform best during the holiday shopping season. Whether you choose to feature particular products or services or draw attention to limited-time discounts through new content or updated product descriptions, an informed approach to SEO can help you wrap up the year with strong sales. Present Your Products The holidays are also an ideal time to send warm wishes to customers and followers in the form of an email promotion or social media posts across platforms. Featuring products in a format that can inspire purchases and encourage likes and shares can be a great way to spread the word about your online store, products or sales. It’s also an opportunity to make sure your eCommerce store displays products to customers in accessible and appealing ways with fast page loads, secure checkout and fresh content. Good SEO practices are a gift that keeps on giving all year round. This shopping season is a great time to look for ways to increase visibility to new customers who are searching for the perfect gift. OnWired can help any business improve site design, strengthen branding or provide marketing services to make the most of the holidays. Whether you’re looking for tips over the holidays, or looking to improve your SEO results overall, give our SEO Experts a call at (919) 301-0425 or visit us online here. Search Engine Optimization (SEO) may not be the first thing that comes to mind when you think of the holidays, but SEO is crucial for online retailers during this season. According to the eMarketer Holiday Shopping 2019 report, eCommerce sales are expected to reach $135+ billion this year with all retail sales surpassing one trillion dollars for the first time. […] The post The Holiday SEO Survival Guide appeared first on OnWired.
Read moreOct 29, 2019
9 Questions You Should Ask A Web Designer… Before You Hire Them
One of the most important elements of a website is that it accurately represents your business (and you!). So, it should go without saying that it is important that you may only have one chance to turn a website visitor into a customer and first impressions are everything. A truly successful website does several things: brings traffic to the website, keeps the traffic engaged on the website and produces conversions – all while looking great and being user friendly. In need of a website redesign and want to make sure all of the above are covered? No sweat – we are giving you top questions you should be asking your potential web designer to cover all the bases here: 1. Do You Have A Portfolio? Any professional designer should have a portfolio readily available. By asking this question, you simply are seeing if the designer has a similar style to what you are looking for and ensuring that your brand will be correctly represented online. By looking at the designer’s past work, it gives you insight of their ability in what they both have achieved and can achieve. 2.What’s Your Step-By-Step Process? Asking this question not only allows you to know what to expect from the project, but ensures that your designer has the experience to have a developed plan and processes in place; a good sign of a well established designer. It will also touch on the following points: How you’ll communicate How much input you will have What you need to provide on your end to the designer How often to expect check ins Revision allowances 3. How Long Will The Entire Project Take? If you have a hard deadline, this is something that should be brought up right away. Design can take quite some time – especially when done right. If a designer promises they can do everything in a few days, you should be concerned. Very concerned. Expect a lot of back-and-forth communication. You will need to provide a lot of information to your designer and how long it takes you to provide that will also reflect in the longevity of the project, along with delays in the process that are unavoidable. Depending on the project, expect a minimum of 1-3 months to be on the safe side. 4. Do I Need a Redesign? Sometimes, the website you have is fine – it just needs some minor edits and add-ons. A good web designer should analyze the product you already have and tell you what you need to make it better. 5. Do You Work With Anyone Else? Some web designers may outsource some tasks needed to complete your website, and you should know that in advance. Some might not feel comfortable with someone they’ve never met working on their product. 6. What Happens After The Launch? If your designer expresses that once the website is launched, they are completely done – this is not the website designer for you! This means that they may not […] The post 9 Questions You Should Ask A Web Designer… Before You Hire Them appeared first on OnWired.
Read moreSep 27, 2019
SEO Myths in 2019: BUSTED!
Oh, SEO! Sometimes I feel like the conversations on the topic are like the ones in a secret society, with everyone sharing some foolproof, unknown method guaranteed to take your website to the top of the Google results page. And let me tell you, that’s not the case. SEO is all about hard work and staying on top of current trends. But a lot of the time, I still meet with clients asking me about these ‘less-known’ methods – should they do it? A lot of the times these methods are just myths that have no factual basis. Believing them and dedicating your resources to implementing them won’t exactly hurt your business, but your efforts should be spent elsewhere. Here are some common myths that should disappear in 2019. 1. Lots of Content Helps Your Rank I don’t even know how we got here, to be frank. Content is important in 2019, yes, and I suspect this will still be true for years to come, but it was never about the quantity of it. It was always about quality. I’ve seen websites with plenty of content that just doesn’t perform well. And the clients think they’ve done everything right: diverse articles, infographics, videos and pages upon pages of content just to tick the box. The problem? That content is not interesting for the target audience, so it presents no value for anyone. 2. The More Complex the Website, the Better Your website needs to be a reflection of your business, so it should have the necessary pages or sections that highlight its strong points. The more complicated the website is, the harder it will be for users to navigate it, which may mean they’ll leave and never come back. Don’t bother with loads of pages for nothing. Stick to the ones you really need and make sure they are properly optimized. 3. Social Media Improves SEO Whenever I read an SEO article telling people that social media will help with their SEO efforts, I always want to email the writer and ask them if they’re sure. Because when you think about it… how can it? SEO means ‘search engine optimization’ and refers to improving your website in such a way that it gets ranked. Social media can help get more traffic, yes, but your social media presence isn’t indexed, so it won’t help with your rank. These are two different marketing strategies. Over to You SEO is a long-term commitment of always checking in with your website and improving it so that in the end, the site helps you reach your business goals. These myths just waste your time, so it’s best to focus on a strategy that actually works. I know that as a business owner, your business is your main focus. Take the stress of keeping your website constantly functioning for SEO efforts off your plate. Our team of SEO experts at OnWired are happy and ready to assist, contact us online or give us a call directly […] The post SEO Myths in 2019: BUSTED! appeared first on OnWired.
Read moreAug 21, 2019
Voice Search And Your Business: Are You Optimized?
Voice assistants including Apple’s Siri, Google Assistant and Amazon Alexa are more popular than ever – and are used for both on-the-go and at home users, using smart speakers like Google Home, Apple Homepod and Amazon’s Alexa devices. In fact, voice search-friendly devices are incredibly common to the point that even cars are utilizing this second nature convenience. About 40 million Americans own a smart speaker and as much as half of all searches could be voice-based by 2020. Voice searches provide a big opportunity for advertisers, but many digital media professionals are still not sure what they should do when it comes to optimizing their content for voice search. Follow along with us below and we’ll give you a few tips on the subject. 1. Focus On Long-Tail Keywords In Your Content Voice searches use natural language. When Googling using a keyboard, you may enter “best coffee Raleigh.” But if you’re asking a question to a voice assistant, you may ask “What’s the best coffee shop in Raleigh?” When optimizing for voice search, you should make an effort to focus on these kinds of long-tail keywords and phrases, which your customers are more likely to use when searching. Think about how you would naturally ask questions about a business and build long-tail keywords around those questions. 2. Anticipate Questions Customers May Ask And Add FAQS Customers usually use voice search to get an answer to a specific question – such as when a restaurant closes, for example. By anticipating the questions a customer may ask, you can add them to your FAQ page and use long-tail keywords to optimize your content for voice search. When marketing for a restaurant, for example, you could build a FAQ page with topics like: What time does the restaurant open and close? Are there vegan, vegetarian or gluten-free options? What is the usual wait time each day? What awards has the restaurant won? Do I need reservations? Is the restaurant kid friendly? 3. Use Structured Data To Help Communicate What A Page Is About This is one of Google’s most recommended best practices for voice content optimization. Structured data uses specific code techniques to help communicate what a web page is about – creating “Rich Snippets” which help search engines categorize results properly. Rich snippets can be used to define quite a few categories including the following: Reviews Profiles of staff or people Product pages Business contact information Recipes Video content Utilizing structured data properly will make it easier for voice assistants and search engines to identify the proper content to serve up to a user when they ask a question. 4. Make Your Site Mobile-Friendly The vast majority of voice searches happen on mobile devices. Not only is a fast, responsive mobile website an important factor in SEO rankings in search engines like Google, but an easy-to-use website is also important if […] The post Voice Search And Your Business: Are You Optimized? appeared first on OnWired.
Read moreJul 29, 2019
Is Your Website Mobile Friendly? Here’s How to Tell
Today, if your company website isn’t mobile friendly, all of your marketing efforts attracting new customers and improving brand awareness are virtually (pun intended), for nothing. A reported 64% of global users surf the web from a smartphone , along with other mobile devices. What does this mean? It’s very likely a potential client or customer is using their phone to surf your website. And, if these mobile users don’t have a positive experience on your website, they most likely won’t return – resulting in loss of sales opportunities for you. Another major factor you should be considering is Google cares if your website is mobile friendly; both pretty compelling arguments ensuring your website is up-to-date with online users and trends. Not sure if your website is mobile friendly? Don’t stress, we’re here to help with this quick checklist: One Website When mobile internet use was first trending, many believed creating an additional website available for mobile was a smart strategy. When a user landed on the intended website, there would be a prompt directing them to the site most user friendly based on the device type being used. This method is very outdated, not to mention high maintenance. You should really only have one website; not two. Content Consistency If your website contains many different elements, making sure all are accessible on mobile is crucial, just like they are on desktop. If a video loads as soon as a user accesses a website on a laptop, it should do the same on a mobile device. Fast Loading We are living in a fast paced world and people don’t have the patience waiting for a website to load, regardless the type of device it is. The mobile and desktop version should only take a few seconds to load. Anything more and the user will most likely leave. Correct Viewport Settings A mobile screen is not universal in size, therefore the website must account for all possible dimensions. Pages need to specify a viewport through the meta tags, which will tell the browsers how to scale the page, making it a responsive website. Structured Data Websites don’t just get SEO points for being mobile-friendly, they also need to use structured data helping search engines understand your content. The mobile version needs to have the same thought-out structure as the desktop version. No Flash If your website uses flash, look for alternatives. Not only is it very draining battery-wise, but now you’ve just lost all Apple users who cannot see the elements. There are plenty of good alternatives out there – don’t limit viewers by boxing your website in. Correct Spacing Want users to click on a button? Users can be a lot more precise when clicking on a button using a desktop or laptop, as they have the aid of a mouse or touchpad. This is not the case with mobile. Keep in mind mobile users are working with not only a smaller screen, but using their fingertips to click. Isolating […] The post Is Your Website Mobile Friendly? Here’s How to Tell appeared first on OnWired.
Read moreMay 6, 2019
Measuring Digital Marketing Success: Choosing The Right Metrics
If we’ve said it once, we’ve said it a million times… well, maybe not a million, but you get the point. Track and measure your digital marketing performance so that you can see what’s working for you, and what’s not working. Since there are lots of different ways to track these efforts, let’s talk about Measuring, specifically let’s focus on the metrics you should keep an eye on in 2019. Traffic – Overall and By Source Traffic refers to how many people visit your website. Although a lot of marketers out there may feel like this metric is obsolete, we’re here to tell you it’s not, as long as you put the numbers into context. There are two types of traffic you should be interested in: Overall, which tells you when the website is most active and what campaign is the best By source, which tells you where your users are coming from New/Returning Visitors This metric is a testament to how relevant your content is. If you have loads of returning visitors, then you’re doing things right. If not, then something’s not to their liking. Most Visited Pages The most visited pages are essentially your website’s most valued assets, and you can use them to model the rest of the site and increase site performance. Bounce Rate Loads of traffic, but a high bounce rate means that you can bring people to your website, but they don’t like spending time on it. Your user experience may need some improvements. Conversion Rate You probably don’t just want users to see your website right? You want them to buy, subscribe, download or perform another type of action. For a lot of campaigns, this is the most important metric because it is directly linked to your end goal. Post Reach The reach tells you what your audience size was during a campaign. Unlike impressions, reach counts each user only once so you can get a better view of the number of people that came into contact with your website or ads. Post Engagement When it comes to social media, reach isn’t enough – you want users to interact with your content; something you can find out by checking the engagement metric. Open Rate It’s easy to create and send newsletters, but how many people actually open your emails? The open rate can tell you that. Click Through Rate Whether it’s for emails or paid ads, the CTR tells you how convincing your marketing efforts are in getting people to click your links. ROI Marketing is all about spending money, so the ROI (Return on Investment) is a telling metric for your digital success. If you spend more than you make, then your campaigns need some tweaks. Back to You Need help figuring out which metrics are most important for your business or in need of a successful action plan to react to your numbers? Contact OnWired right now for a chat. Call (919) 301-0425 or contact us here for a free quote […] The post Measuring Digital Marketing Success: Choosing The Right Metrics appeared first on OnWired.
Read moreMar 1, 2019
How to Get the Right Online Reviews for Your Business
Online reviews play an increasingly integral role in the modern consumer’s decision-making process. Many people now read product and service reviews and check out user comments before ever making a purchase. As a business owner, it pays to ensure that you can capitalize on the growing impetus on online reviews. If you’re keen to get the right reviews, here are some top tips: Make use of Google My Business Google My Business is the latest version of Google Local and Google Places. It enables business owners to see how well they’re performing within their local area. This is a feature that should play a crucial role in your targeted online marketing strategy. If you don’t already employ Google My Business, now is the time to start. Using Google My Business will give you accurate insight into where you’re ranked in your local area, but it won’t actually help you earn positive reviews. You can increase your chances of success by prioritizing customer service and ensuring high-quality products and services at competitive prices. At the same time, it’s also wise to take full advantage of Google My Business. By using this feature, you can actively encourage customers to leave a review for you by: Creating a custom direct link. Once you’ve created the link, share it with clients via your website, your social media pages and via interactions, such as cards that are left with the check in restaurants or via order confirmation emails or printed invoices that accompany products delivered via mail. Training your staff to ask customers to leave reviews. Sending out personalized emails requesting feedback and reviews. Other Review Sites For many customers, Google is the go-to, but there are other popular websites that attract a lot of attention. These include industry-specific websites, for example, Trip Advisor, and product review sites like Amazon and Trustpilot. Industry-Specific Review Sites Industry-specific reviews provide a reference point for consumers who know what they want to buy, and it’s always worth bearing in mind that irate, unsatisfied customers are more likely to leave a review than happy clients. You may find that there’s an extensive list of sites that are relevant to your business, but be careful when it comes to choosing which sites to use and which to point customers towards. Look for trustworthy sites that have a solid reputation, as consumers are more likely to use these sites and to have faith in the information they provide. Product Review Sites Product review sites are hugely popular with customers because they are third-party sites, which tend to be unbiased. As a business owner, you can also take advantage of product review sites by posting these third-party reviews on your own website, improving your star rating on Google and linking to sites on which you perform well. If you’ve got an excellent rating on Trustpilot, for example, you can share reviews on your homepage. Research shows that adding reviews: Increases conversion rates by up to 58% Increases organic search traffic by 15-25% […] The post How to Get the Right Online Reviews for Your Business appeared first on OnWired.
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