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Do you know how frustrated and struggling small business owners are desperately searching for a proven and tested method that will increase their profits in the shortest amount of time, with the least amount of effort, and with the lowest amount of capital and risk?
What we do is provide them with a step-by-step marketing program that instantly generates more leads, attracts more clients, and increases their revenue, so they can become more profitable than ever before. 

We help these small business owners plan, implement, monitor and optimize the exact strategies and tactics they need so that they can scale and grow their business through efficient branding, improved social media/digital marketing efforts, and increased engagement with their online community and target audience.

Making Sense of Entrepreneurship with Erin Boerema

YouTube

Optimal Virtual Assistance Solutions on YouTube

To get a better grasp of the depth of problems going on daily in this city I call my home, I invited and had a discussion with someone who knows some of just how far the extent of Jackson's problems run as far as a city that is you can learn more about on the SaveJXN or Clay Edwards show pages on Facebook or on Instagram. He shares all things related to life as a Jacksonian and plenty of articles, discussions, interviews, and much much more that you can use to educate yourself on the longevity and the extent of the problems that need to be addressed in our capital city. Clay Edwards, the creator behind the award-winning SaveJXN podcast, and Facebook page where he shares pressing issues, ideas, solutions, problems, and so much more from the capital city here in Jackson, MS where frankly, most of us are definitely in agreeance with the headline featured on his page: "Tired of Jackson's BS."   

Please go and check out The Clay Edwards Show from 7-9 am on WYAB 103.9FM Jackson MS or listen to the same show from whatever your preferred podcast listening platform may be or click here. 
SaveJXN FB Page | Save JXN IG Page | Clay Edwards Show FB Page | Clay Edwards Show IG Page

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This episode is sponsored by 
· Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app">https://anchor.fm/app</a>

--- 

Send in a voice message: https://anchor.fm/msoewitherinb/message

Growing Up, Living & Learning, and Building a Business & Career In A City That Seems As If It Doesn't Wish To Be Saved with Clay Edwards from The Clay Edwards Show (@savejxn) (@clay601)

"If you found yourself unable to log in to Facebook or Instagram on Monday, don't worry - you aren't alone. In this episode, I'm talking about the major outage experienced worldwide by users on Monday that lasted for quite a few hours.&nbsp;
(Anyone else experiences a moment where they really felt like giving their internet provider yet another call about connection issues? Just me? Damn, it must be a Comcast and Southern livin' kind-a-thing?.. anyways...)&nbsp;
Anyway, I'm filling you in on what's happened following the release of a 60minutes interview with a former employee, and now whistleblower regarding privacy and safety for users on Facebook (with documents she COPIED to ensure she could back her claims! (not all heroes wear capes, guys - talk about eating the rich!) The interview aired the night before Facebook suffered this major outage, which was soon followed by Facebook shares dropping by a whopping 5% in just one day's time. 

Basically, in this episode, I will fill you in on all the things you should know about what happened, and also share with you some of the things you need to be thinking about, taking action on, fixing, and doing to ensure you are not only prepared for these types of situations ahead of time so you don't take any of the losses many business owners who relied on these social media platforms heavily as of yesterday did take because they couldn't sell their items, or promote their items by running ads, or even log-in."
 
Let's Connect on Social Media!&nbsp;
<a href="https://www.facebook.com/msoewitherinb" target="_blank">Facebook</a>
<a href="https://www.instagram.com/msoewitherinb" target="_blank">Instagram</a>&nbsp;
<a href="https://www.tiktok.com/msoewitherinb" target="_blank">TikTok</a>&nbsp;
<a href="https://www.pinterest.com/msoewitherinb" target="_blank">Pinterest</a>
 
New Website Launching Soon!
(Stay Tuned!)
(www.msoewitherinb.com)

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This episode is sponsored by 
· Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app">https://anchor.fm/app</a>

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Facebook Whistleblower, Instagram & Facebook Down, Facebook Stocks Drops Nearly 5% and What Business Owners & Entrepreneurs Should Be Doing To Prepare For These Moments Ahead of Time

Hey there business owners and entrepreneurs, I’m your host - Erin Boerema - and I want to wish you all a super warm welcome and thank everyone for tuning in to another episode of the Making Sense Of Entrepreneurship podcast.
I want to introduce a very very special guest on the podcast tonight with me this evening who is going to be talking with me tonight...
Kimberly Spencer is an award-winning high-performance coach and trainer, Amazon best-selling co-author, international motivational speaker, and the founder of CrownYourself.com and the Princess and the B podcast, helping visionary leaders build their empire and stand out in their full potential in their bodies, businesses, and relationships. From her entrepreneurial beginnings at five selling bags of glitter-water to her neighbors, to becoming an award-winning screenwriter, certified Pilates instructor, Miss Congeniality, and six-time WEGO Health Activist Award nominee, Kimberly is proof that it's better to make your own mold than to conform to someone else's. She's also the former executive of a national e-commerce startup and was the owner of the private Pilates studio, Fitness with Kim in Los Angeles, CA. Her journey into the world of mompreneurship with her husband was featured in the 2017 Netflix docuseries, Being Dad. Her work has been featured on The CW, ESPN, Chicken Soup for the Soul, and NPR, and in Thrive Global, CNBC, and Forbes. Her premiere solo book, Mind Full Meals: How to Dethrone Food Fears and Reign in a Body the Rules debuts in 2020.&nbsp;
To learn more about Kimberly Spencer, Crown Yourself, or The Princess and the B podcast, visit www.crownyourself.com&nbsp;
---
Oh - and by the way to all you guys listening out there… seriously, if you haven’t already, go ahead get your coffee, maybe grab some headphones, get out your notebook and a pen and get ready to take down some notes because I would definitely recommend doing that cause she is fixing to drop them golden knowledge nuggets, you guys!

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This episode is sponsored by 
· Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app">https://anchor.fm/app</a>

--- 

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Cultivating Confidence, Enjoying the Journey, and Building a Life and Business That You Love With Kimberly Spencer - High Performance Coach, Amazon Best Selling Co-Author, Founder of CrownYourself.com

To learn more about Carly Taber and her business strategy/coaching programs, visit www.carlytaber.com or check her out on IG @carlytaber to see more about her life, business, and how she helps people get confidence, clarity, and strategic steps to growing their business.
 

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This episode is sponsored by 
· Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app">https://anchor.fm/app</a>

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Carly Taber (Business Strategist + Coach) Joins Me On The Podcast To Talk About Mindset, Success, and Growing a Business During The Current Situations Globally

I'm chatting with Mariya Pallais and we're talking about all things work-from-home and entrepreneurship. We are answering questions about working from home, and about the journey from employee to entrepreneur, especially during these trying times surrounding Covid19.

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This episode is sponsored by 
· Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app">https://anchor.fm/app</a>

--- 

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Chatting With Mariya Pallais About Working From Home, Entrepreneurship, and Much More

In Memoriam Of Danny Jo Edgar - We Love You, DJ.&nbsp;
 
 

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This episode is sponsored by 
· Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app">https://anchor.fm/app</a>

--- 

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The Empowering Inspiration Found in Traumatic Losses & The Grieving Process As An Entrepreneur - And How It Actually Became The Greatest Virtue For My Business & Life

Creative entrepreneurs and business owners - I know very well how much work seems to be on your plate before adding content marketing to the picture, but especially after adding content marketing to that picture, it can get overwhelming...FAST.&nbsp;
 
But it doesn’t need to be that way, and it won’t be if you stick around to the end of this episode.
 
* (Youtube Video Mentioned In Video) *
How To Plan Your Week As A Creative Entrepreneur Productively
<a href="https://www.youtube.com/watch?v=M7VclCaedk8">https://www.youtube.com/watch?v=M7VclCaedk8</a>
 
Let's Connect on Social Media!&nbsp;
<ul>
 <li>Optimal VA Solutions FB Page:</li>
</ul>
<a href="https://www.facebook.com/optimalvasolutions/">https://www.facebook.com/optimalvasolutions/</a>
<ul>
 <li>Personal FB Page:</li>
</ul>
<a href="https://www.facebook.com/optimalerinb/">https://www.facebook.com/optimalerinb/</a>
<ul>
 <li>Instagram:</li>
</ul>
<a href="https://www.instagram.com/optimalvasolutions/">https://www.instagram.com/optimalvasolutions/</a>
<ul>
 <li>Pinterest:</li>
</ul>
<a href="https://www.pinterest.com/optimalvasolutions/">https://www.pinterest.com/optimalvasolutions/</a>
<ul>
 <li>LinkedIn:</li>
</ul>
<a href="https://www.linkedin.com/in/erin_boerema/">https://www.linkedin.com/in/erin_boerema/</a>
<ul>
 <li>Twitter:</li>
</ul>
<a href="https://www.twitter.com/optimalerinb/">https://www.twitter.com/optimalerinb/</a>
<ul>
 <li>Youtube:</li>
</ul>
<a href="https://www.youtube.com/channel/UCIxEECS4EyHBUNMoL6RVIcQ">https://www.youtube.com/channel/UCIxEECS4EyHBUNMoL6RVIcQ</a>

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This episode is sponsored by 
· Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app">https://anchor.fm/app</a>

--- 

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The Ultimate Guide To Content For Social Media Marketing & How You Can Make A Bigger Impact Without Making Additional Effort Necessary

Let's Get Connected & Keep Up With One Another on Social Media! 
Youtube: 
https://www.youtube.com/channel/UCIxEECS4EyHBUNMoL6RVIcQ
Facebook Business Page:
https://www.facebook.com/optimalvasolutions/
Facebook Personal Brand Page:
https://www.facebook.com/optimalerinb/
Instagram:
https://www.instagram.com/optimalvasolutions/
Pinterest:
https://www.pinterest.com/optimalvasolutions/
LinkedIn:
https://www.linkedin.com/in/erin_boerema/
Twitter:
https://www.twitter.com/optimalerinb/

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This episode is sponsored by 
· Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app">https://anchor.fm/app</a>

--- 

Send in a voice message: https://anchor.fm/msoewitherinb/message

Getting To Know The Voice Behind The Podcast: A Behind The Scenes Glimpse Into Entrepreneurship, Building A Brand, And Making A Bigger Impact

When your working for someone else, as an employee, 9 times out of 10 there are already established rules as to how business is supposed to be done within that organization. However, as you go from working as an employee to working for yourself as an entrepreneur, you become the one responsible for SETTING those ground rules for your business and the expectations and boundaries that come with how your business functions and how it should be run.&nbsp;
As an entrepreneur, having gone through the motions of this process myself, I can assure you that setting CLEAR expectations and REALISTIC boundaries with clients during the onboarding process is the ONLY way to eliminate misunderstandings, stress, and the burnout for your business that you would feel if you don't layout these ground rules with your clients, to begin with. This is something that I have struggled with in the past, especially if the client was a friend or family member. I thought it would be great to share what I’ve learned thus far or to recommend my best advice and honestly I had to find the confidence in own expertise, my offer, and the advice I offered forth to my clients, to begin with, to realize there were plenty of other reasons why we as entrepreneurs can benefit from clearly defining expectations and boundaries with our clients, like the fact that clients will be far more assured of their investments, and comforted even by you laying these things out in the beginning too.&nbsp;
Educating clients on what you expect of them, what they can expect of you, when and how you’re going to be available, and how you can best communicate with one another is going to set your relationship up with a precedent for success and ensure that you don’t get burned out and worn out by an out of control client with unreasonable requests and last-minute demands and changes to your original scope of work.
By setting clear expectations and being upfront about what your client will need to do for you and what they can expect FROM you, will make them feel so much more comfortable in the long run, and taking the time to set expectations also reinforces the fact that they are working with a professional service provider and not an employee, buddy, or team member and that you should be taken seriously as that professional, who they hired to provide the expertise and knowledge that you have within your realm of genius.&nbsp;
______________
 
I would love to hear some feedback or answer questions for you guys that you may have if you want to be featured in a future episode - leave a voice message on our Anchor page for me to respond to during a future episode! Thank you so much for being apart of the Making Sense of Entrepreneurship family!&nbsp;
 
______________
 
Connect With Me On Social Media!&nbsp;
 
Agency Facebook Page: https://www.facebook.com/optimalvasolutions
Personal Brand Facebook Page: https://www.facebook.com/optimalerinb
Instagram: https://www.instagram.com/optimalvasolutions or @optimalvasolutions
Pinterest: https://www.pinterest.com/optimalvasolutions
LinkedIn: https://www.linkedin.com/in/erinboerema/
LinkedIn Company Page: https://www.linkedin.com/company/optimalvasolutions/
Youtube: https://www.youtube.com/channel/UCIxEECS4EyHBUNMoL6RVIcQ

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This episode is sponsored by 
· Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app">https://anchor.fm/app</a>

--- 

Send in a voice message: https://anchor.fm/msoewitherinb/message

The Importance of Setting CLEAR Expectations & Realistic Boundaries With Your Clients

Creative burnout is real y’all - it can strike at any time and the reality of it is it’s hard to recognize signs that you’re heading towards burning out initially and hard to stop that burnout to get back to feeling creative again but today we’re talking all about burnout as a whole and what you can do - that I know will work from trying these things and realizing myself that they work - to stop that creative burnout to feel creative and do Your best work again and what you can do to avoid burning out in the future or avoid burning out all together in the beginning if you’re just getting started. 

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This episode is sponsored by 
· Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app">https://anchor.fm/app</a>

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Send in a voice message: https://anchor.fm/msoewitherinb/message

The Reality Of Creative Burnout For Creative Professionals & What To Do To Stop & Avoid It

Blog

Optimal Virtual Assistance Solutions Blog

@POTUS, it's time to Stop Line 3: ‘We can’t just walk away’: Line 3 is almost done, but we aren't giving up. We are rising up https://t.co/A009XkiAjc

Erin Boerema - CEO & Social Media/Marketing Expert

Just posted a photo @ Jackson, Mississippi https://t.co/w8cKEK3a8S

Just posted a photo @ Jackson, Mississippi https://t.co/it3okINCPo

Just posted a photo @ Jackson, Mississippi https://t.co/1tMlobSfAs

Twitter

Optimal Virtual Assistance Solutions on Twitter

A very different type of episode... In memoriam of Danny Jo Edgar

Optimal Virtual Assistance Solutions

HERE is what you need to do to handle any and all negative comments and feedback on social media in order to effectively handle the situation, and possibly even provide some remedy to the problems detailed by those people who leave negative comments on your business' social pages

Have you ever had one of those days where you wake up feeling GREAT and full of high-vibe positive energy that inspires you as an entrepreneur... only to have it quickly go SOUTH for some reason or another out of the blue? 

Here are 5 quick tips to help YOU protect your energy. 

Entrepreneurship is not EASY, but it's well worth it when you're able to become profitable by doing something you truly love to do and stick with it no matter how hard it may be - you can DO this!

All people radiate energy. 
-
You feel it from another person as soon as you are in their presence.
 When it's positive vibes and thoughts they are emitting towards you, you are attracted to them.
-
 You want to surround yourself with like-minded people who radiate vibes that just feel right and align with one another!

Understanding this is one of the most frustrating experiences as an entrepreneur I have learned from starting a business online from the bootstraps up, one step at a time and finding your first few clients can be difficult, at times lonely, when there is constantly worrying about finances and about bills needing the get paid... 

But the KEY to your success in finding those first few clients lies in knowing what your own beliefs, morals, and what your values and personality is like. Making sure the clients you say yes to working with are a good fit for one another and that your visions are mutually beneficial and that you say no to people who do not align well with you, also.

LinkedIn

Optimal Virtual Assistance Solutions on LinkedIn

How To Build a Captivating Brand Story That Speaks DIRECTLY To Your Ideal Clients

Erin Boerema

In recent times I feel that it's a good reminder to us all that we go into each day but especially on today's date, spreading kindness and love to one another. #worldkindnessday #bekindalways

Stuck for content ideas? Here's some to get your creativity flowing! 🥳🤗💓

Stuck for content ideas? Here's some ideas to get your creativity flowing 🥳🤗💓

Where is the lie, entrepreneurs? 😳😂🙌

 #socialmediamarketing #personalbranding #entrepreneurship #businessownerlife #workfromhome #socialmediaexpert

Having a hard time coming up with content ideas that will build your brand across your social media accounts?

No worries, here are a few super quick ideas to get your brain juices pumping and creativity flowing. :)

The four main content pillars I am talking about in this video and then giving some quick ideas for are:
1. The Face Behind Your Brand - Telling Your Story
2. Educational & Valuable/Relevant Content
3. Connection Content - Build The Know, Like, Trust Factor
4. What You Sell/Your Offers

Let me know what you guys think and if you like this type of quick content with quick ideas to help you build your brand on social, drop a comment down below or drop a like on this post so I'll know to make more.

#socialmedia #marketing #content #contentmarketing #digitalmarketing #brand #personalbranding #strategy #branding #creativity #contentstrategy #marketingstrategy

There is always time still for a little "you" moment. 🥂

Facebook

Optimal Virtual Assistance Solutions on Facebook

Who voted? I brought a portable chair hahahaha #election2020 #electionday #vote #vote2020 #votingmatters #govote #voteforchange #votevotevote

Thank you so much for helping my account grow to 400 followers, I appreciate every like, share, comment, follow, and listening ear that comes across my page and I can't wait to continue to learn, grow, and foster relationships with you guys moving forward into our futures! 
#grateful #thanksforyoursupport #growth #entrepreneurship

Instagram

Optimal Virtual Assistance Solutions on Instagram

5 Steps To Protect Your Vibe As An Entrepreneur & For A Better Life

Check Out The Making Sense Of Entrepreneurship Podcast On Your Preferred Listening Platforms

GoogleBusiness

Optimal Virtual Assistance Solutions on Google Business

The Solutions Partner Program is for agencies and service providers looking to expand their offerings and build expertise in HubSpot. Whether your expertise is marketing, sales, customer service, web design, CRM, or IT services—if you want to accelerate your growth, we want to help.

Hubspot Solutions Partner

Certified users have demonstrated an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale. 