Client Close-Up | APREA’s Rebranding Celebrates Sixteen Years of Industry Advocacy with a Re-found Purpose in “Driving the Future of Real Assets” Founded in 2005, APREA takes pride in its recognition as a trendsetter in both the developed and developing Asia Pacific markets. As a member of the global Real Estate Equity Securitization Alliance (REESA), APREA brings first-hand international knowledge to its well-established Asia Pacific chapters, where information is analysed and localised. APREA just celebrated its sixteenth anniversary, with the association’s mission redefined: To promote growth in the real assets sector by being the voice of members in all policy matters, providing access to industry-advancing research and insights and connecting members to business opportunities.   Malaysian journalists were invited to attend the virtual anniversary celebration, and to interview key personnel within APREA to understand the trends that are impacting Malaysia; both Peninsular and East Malaysia. Read more: https://lnkd.in/gP334Kx #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

#BlastFromThePast | When Media Shames the Little Guy  (Commentary by Dr Craig J Selby) The whole world has been against a few Irish tourists who caused a bit of a fracas in my country of origin recently. British publications, Australian publications, Asian publications condemning the tourists for their “bad behavior”, and put their names and faces for all to see. The issue here is not when something goes viral, but it when something viral is perpetuated by mainstream media, and the “public shaming” goes far beyond the extent of the initial action/s. Did the tourists do wrong? Yes. Did they deserve to be called out for it? Yes. Did they deserve global attention and the constant condemnation they received for dropping rubbish, trying a quick scam at a restaurant or two? Probably not. Read more: https://lnkd.in/gkxDHmB #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

#FridayFoodForThought: Brand Saboteurs As much and as easy as you can love a brand, you can hate it as much and as easily as well. Consumer’s power over brands has increased, and a new super-breed of unhappy customers was born as a result of such power shift. This group is not your typical mildly dissatisfied customers; but they are the hard-core discontented customers who would go do the distance to make brands suffer. They are called brand saboteurs. Research from Journal of Marketing has examined brand saboteurs as people who actively partake in activities that can harm and shame brands. They do this not necessarily because they have had a bad experience with a brand; although more often than not it is the catalyst for such a behaviour, but because they have the means and time to make sure underperforming brands get the message that they are not satisfied. Read more: https://lnkd.in/gt6UNNb #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

#BlastFromThePast | Are Consultancies the Future of Marketing? The world has been on pause for much of the time elapsed since Farrell Tan penned this piece. So what counts is, what has happened now as a result of the pandemic - has this shaken up what was expected? Read: https://lnkd.in/g5ejiv6 #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw

#MondayMotivation: Adapting As every day is different, we, either as individuals or entities, need to adapt to the circumstances surrounding us. We fit in with new parameters, we offer new services, and we try our best to go with the flow. Whether this be incremental change or a major pivot, those of us who succeed are able to embrace flexibility and fit the requirements of the new moment. #OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved Follow us on: LI: https://lnkd.in/d85Bc62 FB: https://lnkd.in/dfvqnyS IG: https://lnkd.in/di3z_7p Twitter: https://lnkd.in/d4DjbRB Google Business: https://lnkd.in/dT23dYw