Ottaway Communications|
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Ottaway Communications|
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Dec 21, 2022
GETTING SALES LEADS UPDATE: “EXPERIENCE”
Who said they’re not in the Holiday mood in Palo Alto? Just after we began explaining E-A-T to you in our newsletter last week, Google goes and changes it! You see why SEO never stops…because Google never stops! Here’s the latest: E-A-T IS NOW E-E-A-T: Seriously. Just to highlight our discussion, Google has updated their [...] Read More... from GETTING SALES LEADS UPDATE: “EXPERIENCE” The post GETTING SALES LEADS UPDATE: “EXPERIENCE” appeared first on Ottaway Digital.
Read moreDec 20, 2022
HOW TO KILL LEADS FROM YOUR WEBSITE PART 3
This is our third article in a series of three on killing website leads. We have already covered: Stale Google Customer Reviews and Weak Content. This week: LEADS KILLER PART 3: Unoptimized Google Business Profile CLAIM IT: Your business already has a Profile. If you didn’t set it up, Google did it for you. This [...] Read More... from HOW TO KILL LEADS FROM YOUR WEBSITE PART 3 The post HOW TO KILL LEADS FROM YOUR WEBSITE PART 3 appeared first on Ottaway Digital.
Read moreNov 28, 2022
HOW TO KILL LEADS FROM YOUR WEBSITE PART 2
As we said last week, when you work on optimizing as many business websites as we do, you begin to see some patterns. Among these patterns is what companies are doing to diminish the performance of their website in getting leads. Last week we detailed issues with Google customer reviews. This week: LEADS KILLER PART [...] Read More... from HOW TO KILL LEADS FROM YOUR WEBSITE PART 2 The post HOW TO KILL LEADS FROM YOUR WEBSITE PART 2 appeared first on Ottaway Digital.
Read moreNov 17, 2022
HOW TO KILL LEADS FROM YOUR WEBSITE PART I
When you work on optimizing as many websites as we do, and have over the past decade, you begin to see some patterns. Among these patterns is what businesses are doing to diminish the performance of their website in getting leads. There are several that we’d like to share with you over the next few [...] Read More... from HOW TO KILL LEADS FROM YOUR WEBSITE PART I The post HOW TO KILL LEADS FROM YOUR WEBSITE PART I appeared first on Ottaway Digital.
Read moreNov 1, 2022
THERE’S A NEW SHERIFF IN TOWN
All the bellyaching and complaining is not going to change a thing. If you want low-cost sales leads, your website must have traffic which means it’s got to be on the front page of Google for some set of keyword phrases. The days of buying leads seem to be over from what we hear from [...] Read More... from THERE’S A NEW SHERIFF IN TOWN The post THERE’S A NEW SHERIFF IN TOWN appeared first on Ottaway Digital.
Read moreOct 7, 2022
TELL GOOGLE YOUR SITE IS POPULAR
Popular sites are well-trafficked sites and Google wants to display them on Page One for their customers. So their engineers have written code to determine in thousands of ways how popular your site is. One way to determine your site’s popularity is by indexing your Google Customer Reviews. How do yours look to their machines? [...] Read More... from TELL GOOGLE YOUR SITE IS POPULAR The post TELL GOOGLE YOUR SITE IS POPULAR appeared first on Ottaway Digital.
Read moreSep 27, 2022
“TRUST” AND WHAT IT MEANS TO YOUR SALES
There are pretty much no secrets anymore, I think that we can all agree on that. So, where does that put you in managing your business? One wrong size, one delayed delivery…one unfriendly rep…and it’s all over the internet. What can you do? Earning your prospect’s trust has always been important, but now it’s more [...] Read More... from “TRUST” AND WHAT IT MEANS TO YOUR SALES The post “TRUST” AND WHAT IT MEANS TO YOUR SALES appeared first on Ottaway Digital.
Read moreSep 13, 2022
WHAT SHOULD A SALES LEAD COST?
We all know that keeping the cost of a sales lead as low as possible is your goal. But is it realistic? Should your company be budgeting more? Here’s our take on it: LEAD COSTS VARY BY INDUSTRY: Retail $34/lead. Business Products $132. Consumer Products $105. Manufacturing $136. Technology $208. All are averages. None specifically [...] Read More... from WHAT SHOULD A SALES LEAD COST? The post WHAT SHOULD A SALES LEAD COST? appeared first on Ottaway Digital.
Read moreSep 6, 2022
IMPROVED CONVERSIONS WITH GOOGLE ADS
Google Inc. certainly needs no sales endorsements. They are the biggest ad medium by far and they continue to grow. However, it is our job to tell you if we see a way for you to get more leads…and we do. Google Ads. Here’s why: 94% OF BUYERS GO TO GOOGLE FIRST BEFORE THEY BUY: [...] Read More... from IMPROVED CONVERSIONS WITH GOOGLE ADS The post IMPROVED CONVERSIONS WITH GOOGLE ADS appeared first on Ottaway Digital.
Read moreJul 28, 2022
VOICE SEARCH
You may be among the millions of people who own an Amazon Alexa, a Google Assistant or other “smart speaker”. I say millions because Amazon sold 65 million Echo Assistants in 2021 alone and Google has sold over 52 million Home Assistants since their inception. Big numbers that can’t be ignored. Here’s how you should [...] Read More... from VOICE SEARCH The post VOICE SEARCH appeared first on Ottaway Digital.
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