OWDT
0 reviews
OWDT
0 reviews
Founded 2006 · Houston · https://owdt.com/
SOCIAL MEDIA MARKETING
CONTENT MARKETING
GRAPHIC DESIGN
PPC
WEB DEVELOPMENT
USER EXPERIENCE DESIGN
MOBILE DEVELOPMENT
BRAND MANAGEMENT
COPYWRITING
PRODUCT DESIGN
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OWDT on Instagram
325 people like this
6
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OWDTGreat book to read and have fun with. #musthave @kyle.mani #creativesoncreativity @creativesoncreativity #love from #houston #texas
September 18, 2021
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OWDTRayson
Rayson was founded in 1965 by James E. Rayburn to supply machined components to NASA and the Air Gas Products industry. With many years of experience under her belt, Rayson was ready to rethink and refresh its look and unite the fragmented visual system.
OWDT's goals were to distill Rayson's success and help the organization connect with her desirable target audience. Achieving a successful design solution required aligning the organization's visual identity with its historical success pillars. Therefore, OWDT conducted a thorough investigation of barriers and benchmarks and ran a complete positioning workshop. From this came the insight to focus on what has always made Rayson great; its emphasis on quality, organization, and innovation.
We started by working on the cornerstone of all visual identities; typeface. We use Audiowide, which is a sans serif, technology-styled typeface composed of soft corner tubular forms. With vague nods to letter styles like that of Handel Gothic and the Converse logo, Audiowide veers off in the direction of its own for a slightly more techno-futuristic and yet cleanly readable typestyle. Then we added the evergrowing parallel lines to promote organizational and forward-thinking traits.
The new Rayson logo now expresses the hallmarks of its culture – quality, organization, and innovation – in a visual system that resonates more clearly with the audience in an increasingly competitive market.
#branding #marketing #design #graphicdesign #logo #brand #digitalmarketing #business #socialmedia #advertising #socialmediamarketing #logodesigner #graphicdesigner #designer #entrepreneur #creative #art #brandidentity #logodesign #marketingdigital #smallbusiness #dise #instagram #brandingdesign #webdesign #illustration #photography #logos #fashion #owdt
July 24, 2021
8
0
OWDTRayson
Rayson was founded in 1965 by James E. Rayburn to supply machined components to NASA and the Air Gas Products industry. With many years of experience under her belt, Rayson was ready to rethink and refresh its look and unite the fragmented visual system.
OWDT's goals were to distill Rayson's success and help the organization connect with her desirable target audience. Achieving a successful design solution required aligning the organization's visual identity with its historical success pillars. Therefore, OWDT conducted a thorough investigation of barriers and benchmarks and ran a complete positioning workshop. From this came the insight to focus on what has always made Rayson great; its emphasis on quality, organization, and innovation.
We started by working on the cornerstone of all visual identities; typeface. We use Audiowide, which is a sans serif, technology-styled typeface composed of soft corner tubular forms. With vague nods to letter styles like that of Handel Gothic and the Converse logo, Audiowide veers off in the direction of its own for a slightly more techno-futuristic and yet cleanly readable typestyle. Then we added the evergrowing parallel lines to promote organizational and forward-thinking traits.
The new Rayson logo now expresses the hallmarks of its culture – quality, organization, and innovation – in a visual system that resonates more clearly with the audience in an increasingly competitive market.
#branding #marketing #design #graphicdesign #logo #brand #digitalmarketing #business #socialmedia #advertising #socialmediamarketing #logodesigner #graphicdesigner #designer #entrepreneur #creative #art #brandidentity #logodesign #marketingdigital #smallbusiness #dise #instagram #brandingdesign #webdesign #illustration #photography #logos #fashion #owdt
July 22, 2021
13
0
OWDTRayson was founded in 1965 by James E. Rayburn to supply machined components to NASA and the Air Gas Products industry. With many years of experience under her belt, Rayson was ready to rethink and refresh its look and unite the fragmented visual system.
OWDT's goals were to distill Rayson's success and help the organization connect with her desirable target audience. Achieving a successful design solution required aligning the organization's visual identity with its historical success pillars. Therefore, OWDT conducted a thorough investigation of barriers and benchmarks and ran a complete positioning workshop. From this came the insight to focus on what has always made Rayson great; its emphasis on quality, organization, and innovation.
We started by working on the cornerstone of all visual identities; typeface. We use Audiowide, which is a sans serif, technology-styled typeface composed of soft corner tubular forms. With vague nods to letter styles like that of Handel Gothic and the Converse logo, Audiowide veers off in the direction of its own for a slightly more techno-futuristic and yet cleanly readable typestyle. Then we added the evergrowing parallel lines to promote organizational and forward-thinking traits.
The new Rayson logo now expresses the hallmarks of its culture – quality, organization, and innovation – in a visual system that resonates more clearly with the audience in an increasingly competitive market.
#branding #marketing #design #graphicdesign #logo #brand #digitalmarketing #business #socialmedia #advertising #socialmediamarketing #logodesigner #graphicdesigner #designer #entrepreneur #creative #art #brandidentity #logodesign #marketingdigital #smallbusiness #dise #instagram #brandingdesign #webdesign #illustration #photography #logos #fashion #owdt
August 6, 2021
12
1
OWDTRayson
Rayson was founded in 1965 by James E. Rayburn to supply machined components to NASA and the Air Gas Products industry. With many years of experience under her belt, Rayson was ready to rethink and refresh its look and unite the fragmented visual system.
OWDT's goals were to distill Rayson's success and help the organization connect with her desirable target audience. Achieving a successful design solution required aligning the organization's visual identity with its historical success pillars. Therefore, OWDT conducted a thorough investigation of barriers and benchmarks and ran a complete positioning workshop. From this came the insight to focus on what has always made Rayson great; its emphasis on quality, organization, and innovation.
We started by working on the cornerstone of all visual identities; typeface. We use Audiowide, which is a sans serif, technology-styled typeface composed of soft corner tubular forms. With vague nods to letter styles like that of Handel Gothic and the Converse logo, Audiowide veers off in the direction of its own for a slightly more techno-futuristic and yet cleanly readable typestyle. Then we added the evergrowing parallel lines to promote organizational and forward-thinking traits.
The new Rayson logo now expresses the hallmarks of its culture – quality, organization, and innovation – in a visual system that resonates more clearly with the audience in an increasingly competitive market.
#branding #marketing #design #graphicdesign #logo #brand #digitalmarketing #business #socialmedia #advertising #socialmediamarketing #logodesigner #graphicdesigner #designer #entrepreneur #creative #art #brandidentity #logodesign #marketingdigital #smallbusiness #dise #instagram #brandingdesign #webdesign #illustration #photography #logos #fashion #owdt
July 22, 2021
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