Evergreen content is all about planning content that will be relevant in the long run. 🕰️ Spend time thinking about what you want to achieve over a specified amount of time. Then, tailor content that will help you get there and bring your audience along with you

We dug out our ugliest sweaters and comfiest onesies for a Secret Santa gift exchange! 🎅

On the 24th, 29th, and 30th days of Christmas, PALO gave to me... the birthdays of these three employees! Happy early birthdays to Jim, Troy and Steve �

Happy holidays from PALO! No matter how you’re celebrating this season, we wish you and your loved ones a safe and happy time. ✨    Please note that our office will be CLOSED on December 26, 27, and 30 for the holidays. ❄️     #HappyHolidays

When it comes to creating #evergreencontent, knowing your audience means knowing which topics will keep their interest over time. Understanding your audience’s interests, behaviors and demographics will help you plan relevant content for the long run. 🏃‍♂