Apr 29, 2022
The Past, Present, and Future of Pay-Per-Call Marketing
The pay-per-call industry has evolved massively over the last decade. This post explores the history of pay-per-call marketing, a review of where the industry is today, and the technology that will most likely revolutionize its future. Remember that the latest technology, specifically the advent of artificial intelligence and machine learning, has enhanced the real-time call […] The post The Past, Present, and Future of Pay-Per-Call Marketing appeared first on PALO™ | Customer Acquisition Experts since 2010.
Read moreApr 6, 2022
Creating the Best Call Experience In a Call Center
Despite the technological advancement witnessed since the inception of the worldwide web, many businesses still depend on calls to speak with their existing and prospective clients. In fact, the demand for business calls is at an all-time high. Many companies are setting up massive call centers to answer high-volume business calls, delight their customers, and […] The post Creating the Best Call Experience In a Call Center appeared first on PALO™ | Customer Acquisition Experts since 2010.
Read moreFeb 17, 2022
Warm Transfer vs. Cold Transfer: Which One Is Right for Your Business?
Call transfer is a standard part of almost every call center. But while frequently used, call transfers can be loaded with a wide range of pitfalls. In fact, at least 68% of consumers say that they get irritated when their call has to be transferred to another agent. This is because they don’t like spending […] The post Warm Transfer vs. Cold Transfer: Which One Is Right for Your Business? appeared first on PALO™ | Customer Acquisition Experts since 2010.
Read moreFeb 10, 2022
Legal Lead Generation: 5-Step Method to Turning Your Law Firm Leads into Clients
As a solo attorney or partner in a law firm, the bottom line of your legal business comes down to attracting the best legal leads possible and turning them into high-paying clients. Unfortunately, running legal lead generation campaigns and attracting leads is only the first half of the battle. The other half involves closing the […] The post Legal Lead Generation: 5-Step Method to Turning Your Law Firm Leads into Clients appeared first on PALO™ | Customer Acquisition Experts since 2010.
Read moreFeb 3, 2022
Why Is Pay Per Call the Future of Affiliate Marketing?
Affiliate marketing remains one of the major sources of income for digital marketers. In fact, it is projected that affiliate marketing spending in the United States alone will reach $8.2 billion in 2022. However, the way affiliate marketing used to work a few years ago has changed a lot, especially in terms of offers. From […] The post Why Is Pay Per Call the Future of Affiliate Marketing? appeared first on PALO™ | Customer Acquisition Experts since 2010.
Read moreJan 27, 2022
Personal Injury Lead Generation Strategies for 2022
Starting and managing your own personal injury law firm can be pretty challenging. Besides representing your clients in court, you need to manage the business side of things, including personal injury lead generation. This is a massive task because you are competing with independent attorneys and some of the biggest law firms in your area. […] The post Personal Injury Lead Generation Strategies for 2022 appeared first on PALO™ | Customer Acquisition Experts since 2010.
Read moreJan 19, 2022
Understanding the True Value of Pay-Per-Call Marketing in 2022
To some extent, we can say that the star of today’s online advertising arena is pay-per-click advertising. When a digital marketer wants to advertise their products or services online, the first thing that hits their mind is Google Ads. But does it mean that pay-per-click ads are the best option? Definitely no. Pay-per-call marketing is […] The post Understanding the True Value of Pay-Per-Call Marketing in 2022 appeared first on PALO™ | Customer Acquisition Experts since 2010.
Read moreJan 13, 2022
Is Pay-Per-Call More Expensive Than Pay-Per-Click? Unmasking the Truth
Although calls have been around since 1876, it wasn’t until 2015 that Google allowed call-only ads. Before that, advertisers were forced to use call extensions within their ads to generate inbound leads. Google quickly recognized the changing business environment and the increased demand for inbound calls. Consumers are relying more and more on their mobile […] The post Is Pay-Per-Call More Expensive Than Pay-Per-Click? Unmasking the Truth appeared first on PALO™ | Customer Acquisition Experts since 2010.
Read moreDec 17, 2021
Leads for Attorneys: Understanding Lead Quality and How to Measure It
Businesses, including law firms, are constantly looking for ways to grow their lead count and conversions. But the general increase of information available through different forms of online marketing makes lead quality an even more critical aspect. Smart attorneys and lead generation companies specializing in leads for attorneys have already shifted and are focusing more […] The post Leads for Attorneys: Understanding Lead Quality and How to Measure It appeared first on PALO™ | Customer Acquisition Experts since 2010.
Read moreNov 29, 2021
Mass Tort Leads: Your Ultimate Guide to Mass Tort Marketing
Are you a mass tort attorney? Do you attract enough mass tort leads to keep your case calendar full throughout the year? If you answered “no” to the second question, then you need to reevaluate your lead generation strategies and partners because there is an incredible opportunity out there for savvy mass tort attorneys to […] The post Mass Tort Leads: Your Ultimate Guide to Mass Tort Marketing appeared first on PALO™ | Customer Acquisition Experts since 2010.
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