Paradigm New Media Group
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Paradigm New Media Group
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SOCIAL MEDIA MARKETING
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Jan 17, 2023
4 Reasons to Integrate Google Analytics 4 into your Digital Strategy Now
1) Preserving Historical Data Google Analytics 4 will replace Universal Analytics as the primary interface for Google Analytics tracking on July 1, 2023. As a result, Universal Analytics will stop processing new data and historical data will expire completely a few months after the migration date. While there is no way to directly migrate previous data sets into Google Analytics 4, it is encouraged to export previous data into a PDF, Google Sheet, Excel (xlsv) or CSV file. Exporting at least the past two years of historical data will give your business a reference point for past trends and bridge […] The post 4 Reasons to Integrate Google Analytics 4 into your Digital Strategy Now appeared first on Paradigm New Media Group.
Read moreDec 13, 2022
6 Tactics for an Effective Landing Page Strategy
Defining a Landing Page A landing page is a standalone web page, designed for a promotional effort or marketing campaign centered around one conversion. Conversions are actions you want your customers to take on your website and may include form submissions, click-to-call or a completed purchase from your online store. Landing pages contain lead forms that help gather information in exchange for an offer, such as a discount code, exclusive ebook or another item of value. Why Have a Landing Page Strategy Your website offers multiple opportunities for a visitor to convert, but a landing page only presents your audience […] The post 6 Tactics for an Effective Landing Page Strategy appeared first on Paradigm New Media Group.
Read moreNov 16, 2022
6 Essential Marketing Questions to Consider in Your 2023 Planning
1) What are your 2023 marketing goals and how are you tracking them? Everyone knows the new year is a time to create resolutions, and it is no different for businesses. Gather your team together to decide on the goals you have for your business in 2023. To help you formulate your goals, consider these marketing questions to get you started: Are you seeking to expand your business into a new market this year? Are you looking to redesign any of your marketing materials such as your website or logo? Are you consistently establishing your brand’s identity across multiple channels? […] The post 6 Essential Marketing Questions to Consider in Your 2023 Planning appeared first on Paradigm New Media Group.
Read moreOct 11, 2022
Four Common Problems with Your Meta Business Account
Lack of Awareness There is a constant stream of updates for your Meta Business account. Unless you actively keep up with the updates upon release, you may quickly suffer from information overload. As the weeks go by, it may prove difficult to find up-to-date resources on specific features, such as Meta Ads Manager, that have recently changed. There is a general lack of awareness of what you need to currently have set up to support advertising, multiple users and general content promotion. Small businesses and agencies who devote little focus to Facebook will have much to catch up on, yet […] The post Four Common Problems with Your Meta Business Account appeared first on Paradigm New Media Group.
Read moreSep 28, 2022
Weighing In on the Benefits and Challenges of Google Analytics 4 vs Universal Analytics
The Benefits of Google Analytics 4 An Event-Based Model In Google Analytics 4, all actions are labeled as events. An event is a user interaction on a website or app, such as clicking a link or completing a purchase. The event-based model signifies a key difference between Google Analytics 4 vs Universal Analytics — the new platform only tracks the user interactions that add value for your business. GA4 will also solve a common problem we’ve seen as a Google Analytics agency — it allows you to track multiple data streams in one property. For example, international companies using Universal […] The post Weighing In on the Benefits and Challenges of Google Analytics 4 vs Universal Analytics appeared first on Paradigm New Media Group.
Read moreSep 14, 2022
The Great Data Migration: Everything You Should Know Before You Set Up Google Analytics 4
What is Google Analytics 4? Many may initially assume Google Analytics 4 is just another upgrade, but it is not. GA4 is a new version of Google Analytics based on a flexible event-based data model, built entirely around user journeys on your website or app. Universal Analytics is the current session-based data model centered on grouping user interactions through cookie-based sessions on your website. UA was meant for a desktop world, where there was only one device that ruled the data stage. With the way people use the internet and data today, Google created GA4 to accommodate multiple internet-accessing devices […] The post The Great Data Migration: Everything You Should Know Before You Set Up Google Analytics 4 appeared first on Paradigm New Media Group.
Read moreAug 10, 2022
Social Commerce, Today and Tomorrow
The Landscape of Social Commerce Social commerce is the convergence of e-commerce and social media. It offers the opportunity to transform social platforms into vehicles to sell products and services. In a mobile-centric world, e-commerce options are increasingly important for brands. Nearly 76% of consumers report using their mobile device to purchase products due to perceived convenience and consumer safety options. Commerce through social media is the perfect way to reach consumers where they stand — however, it is a continually evolving concept across platforms. Facebook Facebook is widely considered the leader in social commerce. Facebook launched the Shops feature […] The post Social Commerce, Today and Tomorrow appeared first on Paradigm New Media Group.
Read moreAug 5, 2022
UX Writing: How Writing Transforms User Experiences to Elevate Your Brand’s Story
What is Copywriting? The first thought many people have when they hear of a profession in copywriting is, “it is just writing, right?” While it is writing in the general sense, it is more specifically writing that helps businesses drive their marketing strategies, create brand awareness and tell their story to both internal and external audiences. Copywriting is a vast sector of the marketing industry. Copywriters create short phrases meant to be brief and memorable on a billboard, tell the story behind your entire company’s branding or piece together thousands of your words and stories into a large book. However, […] The post UX Writing: How Writing Transforms User Experiences to Elevate Your Brand’s Story appeared first on Paradigm New Media Group.
Read moreJul 22, 2022
The Question of ROI: Earned Media vs. Paid Media
The Value of Earned Media Earned media does not have a dollar sign attached. It is organically-earned content garnered from public relations efforts and word-of-mouth communication. It could be anything from social media posts made by enthusiastic consumers to articles positively reviewing your products or services. Earned content increases the relative trustworthiness of brands, drives traffic and ultimately, drives conversions. However, the value of each type of earned content varies when added to your media strategy. Earned content maintains a prolonged shelf life over paid media. For instance, a blog can be revisited time and time again and offers lasting […] The post The Question of ROI: Earned Media vs. Paid Media appeared first on Paradigm New Media Group.
Read moreJun 27, 2022
Invest in Your Platform: Hiring a Web Development Firm
The Everlasting Value of a Website Your website is never an expendable resource — it does what no employee or marketer may do. A website is a 24/7 salesperson, always thrumming in the background and working for you beyond business hours. It’s a business tool that constantly works to reflect your brand to clients, prospective employees and the general public. Poor website design or development may damage the perception of the way people view your brand and possibly drive them towards one of your competitors instead. For all industries, a website will always be a lasting, valuable touchpoint — providing […] The post Invest in Your Platform: Hiring a Web Development Firm appeared first on Paradigm New Media Group.
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