Nov 23, 2020
Harvey Building Products: Experiences with Data
Harvey Building Products Waltham, MA Hosting a private event for your target audience to attend provides an opportunity to engage with multiple levels of customers and prospects, especially those deemed as higher lead quality by your salespeople. It also provides an opportunity to show how much you value all of your prospects and customers regardless […] The post Harvey Building Products: Experiences with Data appeared first on Trigon Creative.
Read moreAug 3, 2020
Virtual Event Strategies Whitepaper
Thanks for your interest in receiving our detailed report on our insight and planning considerations for virtual events. With this whitepaper, we’re going to help you better understand what goes into planning a virtual event as well as provide action steps for how to start building out and designing your virtual event space. To receive […] The post Virtual Event Strategies Whitepaper appeared first on Trigon Creative.
Read moreJul 30, 2020
Virtual Events: Timeline and Marketing Considerations
Rome Was Not Built in a Day. Neither are Virtual Events. If you’ve been following along chronologically in this blog series, you’ve read our introduction to virtual events, including an overview of objectives, audience, and technology considerations, and you’ve read through the details we’ve shared on the virtual event location, content types and considerations, communication […] The post Virtual Events: Timeline and Marketing Considerations appeared first on Trigon Creative.
Read moreJul 30, 2020
Virtual Events Details: Sales, ROI & Justifying the Virtual Event
Because we can’t gather in person, embracing and understanding virtual events right now is crucial to your sales strategy and business goals. In the end, we’re all attending and planning virtual events to make up for the inability to sell and develop customer relationships in person, right? Let’s figure out what you’re doing about sales […] The post Virtual Events Details: Sales, ROI & Justifying the Virtual Event appeared first on Trigon Creative.
Read moreJul 30, 2020
Virtual Events Details: Other Communication Tools
Even though it’s a virtual event, you can still recreate those moments for conversation and networking (even the random ones)! And while everything we’ve discussed in this blog series so far is communication in one way or another, now we’re talking tools that are a little bit more ‘talk show’ and a little less ‘broadcast news.’ Let’s review some […] The post Virtual Events Details: Other Communication Tools appeared first on Trigon Creative.
Read moreJul 30, 2020
Virtual Events Details: Using the Communication Tools
More than just an introduction to virtual events, including an overview of objectives, audience, and technology considerations, our blog series on this timely topic has so far covered details on the virtual event location (hint: a website!) and how best to frame your event content. So, what happens next in the process for planning your […] The post Virtual Events Details: Using the Communication Tools appeared first on Trigon Creative.
Read moreJul 30, 2020
Virtual Events Details: Framing the Content
In order to develop and design the structure of your virtual event website, you need to first figure out your content and how to frame it. Going back to the flipped golden rule we mentioned in the second blog of this series, how your audience prefers to consume their content will help you determine the […] The post Virtual Events Details: Framing the Content appeared first on Trigon Creative.
Read moreJul 30, 2020
Virtual Events Details: The Event Website
As we mentioned in blogs one and two of this series, virtual events share similarities with live events. When it comes to virtual events, the website is really like the event location. Inside the event, different things are happening, from seminars to breakout sessions and live demonstrations. There may be some self-exploration of content, like […] The post Virtual Events Details: The Event Website appeared first on Trigon Creative.
Read moreJul 30, 2020
Virtual Events: Determining Your Objectives, Audience & Technology
In our first blog in this series, we gave an introduction on virtual events. As we continue our overview, we’re next sharing insight on steps for planning your virtual event, and that starts with understanding your content. Think about what you plan to present: Are you debuting a new product? Showcasing newly added features to […] The post Virtual Events: Determining Your Objectives, Audience & Technology appeared first on Trigon Creative.
Read moreJul 30, 2020
Virtual Events: An Introduction
It’s certainly been fascinating from the marketer’s point of view to watch us all pioneer this new avenue of connecting with customers while we wait to be able to visit businesses and gather in large groups again. But we’re also noticing that there’s been a lot of confusion and uncertainty around virtual events, which is why […] The post Virtual Events: An Introduction appeared first on Trigon Creative.
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