Nov 14, 2022
What We Can Learn from the Circus
One of our favorite marketing lessons comes from the circus–or, more accurately, a quote about the circus. In his book, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, marketing expert Allen Dib devised a clever way to talk about all of the different disciplines within the field […] The post What We Can Learn from the Circus appeared first on PatientX.
Read moreNov 14, 2022
Healthcare Marketing Tactics That Work
You can’t market healthcare the same way you market Oreo’s. Healthcare is a unique field. On the one hand, everything is consumer and patient driven. That’s probably why 89% of patients will perform a Google search for their symptoms before even thinking about contacting their provider. On the other hand, medical care is often compulsory–or, […] The post Healthcare Marketing Tactics That Work appeared first on PatientX.
Read moreNov 14, 2022
How to Use Your Facebook Business Page and Run Successful Facebook Ads
Facebook has become an essential tool for healthcare businesses. That’s good news and bad news. Facebook is an incredibly effective marketing platform that is, in theory, accessible to a wide variety of businesses. But it’s also a notoriously confusing platform that’s challenging to use. That’s why we’ve created this handy guide designed to answer your […] The post How to Use Your Facebook Business Page and Run Successful Facebook Ads appeared first on PatientX.
Read moreApr 25, 2022
5 Ways to Optimize Your Website for Lead Generation
Whether you’re an ambulatory surgery center or a single physician practice, optimizing your website to generate and nurture leads means you’re more likely to welcome new patients. You’re probably familiar with the notion of optimization in a marketing context. You may have optimized your website for social media or search engines, for example. And that […] The post 5 Ways to Optimize Your Website for Lead Generation appeared first on PatientX.
Read moreFeb 7, 2022
Why You Should Implement HubSpot Before a Website Redesign
Before you paint a house, you probably want to make sure the structure is sound. The same principle applies to your website. True, a website redesign will provide your healthcare business with a massive boost. But you don’t have to wait for a complete overhaul to start making improvements to your lead capture program. This […] The post Why You Should Implement HubSpot Before a Website Redesign appeared first on PatientX.
Read moreNov 15, 2021
Why Your Online Reputation is Important
How many stars does your medical practice have? Three? Four? Maybe your rating is all the way up to five stars. The answer could have profound implications for the success of your healthcare business. That’s because 57% of online users won’t even consider visiting a business that has less than a four-star rating. That represents […] The post Why Your Online Reputation is Important appeared first on PatientX.
Read moreOct 12, 2021
SEO During This Time
Whether you’re looking for a place to eat, trying to remember the lyrics to a song, or researching medical facilities in your area, your destination is probably the same: Google. That’s why organic search rankings are universally coveted. A carefully planned multi-channel effort to improve those rankings is called Search Engine Optimization, or SEO. A […] The post SEO During This Time appeared first on PatientX.
Read moreSep 30, 2021
What Your Patients Want to See on Your Medical Website
Healthcare related queries account for over 7% of organic searches on Google, accounting for over 1 billion searches a day. This means that the modern patient journey no longer begins in your waiting room–it begins on your website. Today’s patients demand a smooth and seamless website experience across devices and platforms–from iPhones to desktops. So […] The post What Your Patients Want to See on Your Medical Website appeared first on PatientX.
Read moreSep 15, 2021
What Every Healthcare Marketer Needs to Know About 2021 Social Media Trends
In some ways, orchestrating a sound social media strategy is like running the rapids with a kayak: you need to respond to small scale changes in direction with one eye on the big turns downstream. This is especially true for healthcare marketers, who must balance growing patient expectations against ethical obligations and privacy considerations. That […] The post What Every Healthcare Marketer Needs to Know About 2021 Social Media Trends appeared first on PatientX.
Read moreAug 27, 2021
Agency vs Employee: How to Choose the Right Healthcare Marketing Approach
Your business is ready for a big healthcare marketing push. But that’s when you need to be careful and thoughtfully consider your options. Because for most healthcare organizations, new marketing efforts force a decision: should you invest in new employees and build an internal team or partner with an experienced marketing agency to achieve results? […] The post Agency vs Employee: How to Choose the Right Healthcare Marketing Approach appeared first on PatientX.
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