Google and Paid Media When it comes to paid ads, clear attribution reporting plays a key role. By mastering your attribution efforts in programs like Google Ads, YouTube, and Facebook, you can prove ROI and see where your investments are paying off. Here’s an overview of attribution reporting on these different paid platforms. google Google Ads is one of the most popular paid platforms out there. When it comes to tracking activity, Google’s attribution is session-based. It uses cookies to track conversions and touchpoints. Google gives you several options when it comes to attribution reporting, including First Click, Last Click, Time Decay, Linear, Position Based, and Data-Driven. youtube Google Ads now lets you use YouTube to track attribution reporting. YouTube uses a data-driven model that measures clicks as well as video engagements. You can also use YouTube attribution to measure how well ads run and how they relate to search campaigns. facebook Unlike Google, Facebook only tracks activity when users are logged in. That means they’ll be measured differently from Google’s session-based reporting. As a default, Facebook provides a last-touch attribution model. However, default reporting is restricted to a 28-day window. Within Facebook’s attribution reporting, you have the option of tracking performance reporting along everything from organic and paid interactions to direct interactions. You can also track custom reports by group or access cross-device reporting.

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Manage Client Expectation when it comes to building online websites: Use a clear outline to manage expectations At the start of every project, send your client a “scope of work process” to aid the onboarding process. This process includes an eight-step outline of how the project will progress, and use it as a reference point consistently throughout the project. Here’s the outline: 1. Set up the site with a development or staging site/store 2. Decide on the theme 3. Set up demo content to portray the site's main intent and how it will acheive measurable results/ goals 4. Get approval on content layout and then replace with approved client's content 5. Make adjustments to match market trends and meet customer demands and generate real conversions. 6. Configure settings like shipping price, payment gateways, taxes, etc. 7. Add up to 10 products for free, with full SEO formatting, google shopping functionality, pinterest shop linking, Facebook/instagram shop, etc.. to maximize those 10 products and demonstrate how impactful and what an enormous splash just 10 products can make in the ecommerce marketplace. 8. Optimize the site's content to meet SEO standards

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