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SOCIAL MEDIA MARKETING
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Sep 21, 2021
We make choices about what we trust every single day. What we read on the internet. What we see on social. What goes into the food we eat. The products we use. The marketing we are exposed to. The brands we buy into. The people we meet. Trust is a deeply human construct and is […]
Read moreJun 26, 2021
As we approach the midway point in the year, it seems right to take a pause. To look how far we’ve come as an agency, as an industry, as a nation. Over half the country is now vaccinated, shops, restaurants and pubs (boom!) have reopened, but Covid variants are still emerging, and we have a […]
Read moreJan 29, 2021
It’s been nearly a year since I joined the Perfect Storm team, and from day one this has involved helping our clients navigate the challenges of the Covid restrictions in their marketplaces. Covid has brought about a heap of challenges, but as creative problem solvers we must do our best to navigate these murkier waters […]
Read moreJan 15, 2021
Happy New Year to everyone and I hope people are back in to the swing of things without too many issues (excluding lockdowns and home-schooling of course!). Well, 2021 has started with a bang for us and although we’re now 15 days in, I would be remiss if I/we didn’t pay respects to 2020. For […]
Read moreAug 7, 2020
Whether it’s a website, an app, a PPC campaign or any other form of digital marketing activity, monitoring the right performance metrics will help you save time and most importantly, achieve your business goals. For those people that are less experienced with Google analytics, the interface can often be a little daunting due to the […]
Read moreJul 13, 2020
Covid-19 has caused an extraordinary attention shift from the physical to the virtual. Families stay together via zoom, entertainment is streamed through Netflix, theatre culture is broadcast via youtube and the consumer heads to the online storefront to satisfy their retail needs. It’s fair to say that this shift has forced companies to think and […]
Read moreJun 26, 2020
Influencer Marketing is very much part of our strategic and media planning considerations with most clients these days at Perfect Storm, and for us, it’s something that should be considered within the creative planning process, as opposed to the common ‘bolt-on’ afterthought when it comes to campaign activation. Tailoring strands of ideas with influencers in […]
Read moreJun 5, 2020
First impressions are everything. Fast websites tend to offer a better user experience and as such are considered professional, reliable and trustworthy. With slow websites perceived on the contrary, typically giving users a poor user experience, leading to greater bounce rates. As the digital revolution advances and becomes increasingly integral to our day-to-day lives, the […]
Read moreMay 13, 2020
We’d like to tell you how we run a digital agency with a unique and ‘sign of the times’ point of difference. Why we created our model and what we believe have been the keys to its success, even when faced with a global pandemic. Perfect Storm is now 4 years old, and from day […]
Read moreApr 29, 2020
There is an unwritten feeling of nervousness throughout the world right now as people adjust to life indoors. This has created a seismic shift in how people are searching online with some industries thriving and others just surviving. Whichever camp your business falls into, your SEO strategy should be front and centre to help navigate […]
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