Periphery Digital
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SOCIAL MEDIA MARKETING
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Jan 17, 2023
The Influence of Hong Kong Immigrants on Canadian Realtors
The last census showed an increase in applications for study and work permits, with more people from Hong Kong moving to Canada. Let’s see how Hong Kong immigrants influence Canadian realtors! Hong Kong Immigration History Until 1997, Hong Kong was the highest-recorded source of Canadian immigrants. Before 1997, around 30,000 people immigrated from Hong Kong … The Influence of Hong Kong Immigrants on Canadian Realtors Read More » The post The Influence of Hong Kong Immigrants on Canadian Realtors appeared first on Periphery.
Read moreJan 5, 2023
Baidu: China’s Largest Search Engine
The Chinese market remains one of the most lucrative marketplaces for both startups and seasoned businesses. China boasts a robust business ecosystem, and competitive market practices to make it an attractive destination for leading global brands. If you want to succeed in the Chinese market, it is critical to understand the Baidu search engine and … Baidu: China’s Largest Search Engine Read More » The post Baidu: China’s Largest Search Engine appeared first on Periphery.
Read moreNov 18, 2022
How to Win Big in the Tmall and Taobao Industry
Alibaba Group Holding Ltd. runs two e-commerce platforms, Tmall and Taobao – the largest e-commerce platform in China. Both offer a convenient way to sell goods online to millions of customers worldwide. They have grown into global giants and become complementary platforms. While Tmall focuses on brands, Taobao focuses on consumers. History of Tmall and … How to Win Big in the Tmall and Taobao Industry Read More » The post How to Win Big in the Tmall and Taobao Industry appeared first on Periphery.
Read moreNov 4, 2022
Singles Day: Taking Advantage of the Big Chinese Holiday
You may wonder what the hype is about if you are not from a culture celebrating Singles Day. Singles Day is a Chinese holiday that has become the biggest shopping day of the year. It’s the world’s leading online shopping day, beating Black Friday and Cyber Monday. So, what is it about, and where did … Singles Day: Taking Advantage of the Big Chinese Holiday Read More » The post Singles Day: Taking Advantage of the Big Chinese Holiday appeared first on Periphery.
Read moreOct 22, 2022
Influencer Marketing in China
The Chinese influencer economy has changed the way marketing campaigns function overseas. The prevalence of massive influencers with a large audience has changed companies’ market to the Chinese market, as it is impossible to ignore the growth that these influencers have experienced. From 2018 to 2021, Chinese market statistics indicate that influencer (KOL) marketing registered … Influencer Marketing in China Read More » The post Influencer Marketing in China appeared first on Periphery.
Read moreOct 11, 2022
Periphery Digital Ranks Again on The Globe and Mail & Business in Vancouver’s Top-Growing Company Lists
Periphery Digital is thrilled to announce it placed No. 98 on the Globe & Mail’s 2022 Report on Business ranking of Canada’s Top Growing Companies, and No. 7 on Business in Vancouver’s Top 100 Fastest-Growing Companies in BC. Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. Periphery Digital earned its spot with … Periphery Digital Ranks Again on The Globe and Mail & Business in Vancouver’s Top-Growing Company Lists Read More » The post Periphery Digital Ranks Again on The Globe and Mail & Business in Vancouver’s Top-Growing Company Lists appeared first on Periphery.
Read moreSep 17, 2022
6 Unexpected Things You Can Do with WeChat
Launched by Tencent Group, a Chinese tech giant, WeChat had close to 1.27 billion active users in 2021, according to Statista. It remains one of the most popular platforms in the world, and within China, it is especially prevalent. This is partly due to the Great Firewall, which prevents access to several Western sites such … 6 Unexpected Things You Can Do with WeChat Read More » The post 6 Unexpected Things You Can Do with WeChat appeared first on Periphery.
Read moreSep 1, 2022
Canada’s Chinese Marketing Landscape: Sina Weibo, China’s Twitter [Part 4]
Sina Weibo, released in 2009, is a Chinese microblogging platform and mobile application. The platform is, in essence, a hybrid between Twitter and Facebook. Weibo’s rise to prominence partly stemmed from China’s Great Firewall: a combination of legislative measures and technological restrictions which prevent access to western information sources including Facebook, Twitter, Google, and Wikipedia, … Canada’s Chinese Marketing Landscape: Sina Weibo, China’s Twitter [Part 4] Read More » The post Canada’s Chinese Marketing Landscape: Sina Weibo, China’s Twitter [Part 4] appeared first on Periphery.
Read moreAug 6, 2022
How to Triple the ROI of Your Real Estate Renderings
Randi Bradley is a Marketing Manager at LNG Studios, a creative visualization agency specializing in pre-sale real estate and immersive technology. In collaboration with Periphery Digital, our sister company specializing in digital advertising, we analyzed the data on real estate rendering ROI. Here are our findings: Exterior street-level renderings generate the most leads in a … How to Triple the ROI of Your Real Estate Renderings Read More » The post How to Triple the ROI of Your Real Estate Renderings appeared first on Periphery.
Read moreJul 25, 2022
Chinese Advertising Laws and Regulations Demystified
When it comes to international markets, China has proven to be one of the most lucrative, but also one of the most highly regulated and controlled. All domestic or international companies are subject to strict laws that were restated in September 2015 to protect consumers from hyperbolic advertising claims. The Advertising Law of the People’s … Chinese Advertising Laws and Regulations Demystified Read More » The post Chinese Advertising Laws and Regulations Demystified appeared first on Periphery.
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