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Oct 22, 2020
Dental Marketing in the Time of COVID: Where to Direct Your Efforts As Your Practice Navigates the “New Normal” Written by Ari Leo on October 22, 2020 The ongoing COVID-19 pandemic has not only changed how businesses operate—it’s also provided an opportunity for companies across all industries to rethink their marketing strategies. Generally, the advice that’s been consistently […] The post Dental Marketing in the Time of COVID: Where to Direct Your Efforts As Your Practice Navigates the “New Normal” appeared first on Plum Direct Marketing.
Read moreOct 6, 2020
What is Responsive Web Design and Why is it Essential in 2020? Written by John Kennedy on October 5, 2020 User experience plays a huge role in whether your traffic sticks around and coverts or hits the back button, never to return again. Users expect websites to be fast to load, smooth to operate, and […] The post What is Responsive Web Design and Why is it Essential in 2020? appeared first on Plum Direct Marketing.
Read moreOct 1, 2020
Your Business’s Story in Six Words or Less: Why Slogans Matter Written by Ari Leo on September 28, 2020 Have you ever been told by a mentor, supervisor, teacher, colleague, or friend to “make like Nike and ‘just do it”? Have you ever received a compliment in the “I’m loving your ______ today!” format that […] The post Your Business’s Story in Six Words or Less: Why Slogans Matter appeared first on Plum Direct Marketing.
Read moreSep 22, 2020
Why Images Are Killing Your Website’s Speed (and How To Optimize Images for Web Use) Written by John Kennedy on September 21, 2020 Page speed is an important search engine ranking factor and it plays a huge role in user experience. Consumers have high expectations and low patience when it comes to loading time. You’ve […] The post Why Images Are Killing Your Website’s Speed (and How To Optimize Images for Web Use) appeared first on Plum Direct Marketing.
Read moreSep 14, 2020
How to Take Great Photos for Your Business Without Hiring a Professional Written by Garrett Coon on September 14, 2020 We’ve all heard that a picture is worth a thousand words, and when it comes to marketing, they may be worth even more. Images play a vital role in your physical and digital marketing materials, as well as your […] The post How to Take Great Photos for Your Business Without Hiring a Professional appeared first on Plum Direct Marketing.
Read moreSep 1, 2020
Google Ads (PPC) for Lawyers: Tips to Generate High-Quality Leads and Improve Your ROI Written by Stephanie Pereira on September 1, 2020 Someone searching for lawyer-related terms on the internet is likely to be in the research stage of choosing a firm to hire. One of the best ways to take advantage of that moment, cut through […] The post Google Ads (PPC) for Lawyers: Tips to Generate High-Quality Leads and Improve Your ROI appeared first on Plum Direct Marketing.
Read moreAug 26, 2020
The Pros and Cons of Building Your Own Website Vs. Hiring a Web Design Agency Written by John Kennedy on August 26, 2020 You don’t have to be a professional coder or computer whiz to build your own website in 2020. DIY website building platforms such as Wix, Weebly, Shopify, Shogun, and Squarespace make it possible for anyone to create their own website using […] The post The Pros and Cons of Building Your Own Website Vs. Hiring a Web Design Agency appeared first on Plum Direct Marketing.
Read moreAug 24, 2020
Plum’s Free Website Giveaway for Teachers (Plus 9 Tips to Advertise Your Online Tutoring Services) Written by John Kennedy on August 24, 2020 The summer is coming to a close and many schools are making the decision to go back to in-person learning. Teachers, students, and parents alike are feeling nervous about the return. A new national poll of teachers from NPR/Ipsos revealed that 82% of K-12 teachers […] The post Plum’s Free Website Giveaway for Teachers (Plus 9 Tips to Advertise Your Online Tutoring Services) appeared first on Plum Direct Marketing.
Read moreAug 14, 2020
10 Steps to Start Utilizing Social Media Marketing for Your Small Business Written by John Kennedy on August 14, 2020 There’s no question about it; social media has taken over the internet, and the world, within the 23-year span it has existed. With an estimated 3.6 billion social media users (which equates to around 45% of the world’s population), […] The post 10 Steps to Start Utilizing Social Media Marketing for Your Small Business appeared first on Plum Direct Marketing.
Read moreAug 7, 2020
5 Low-Budget Marketing Ideas for Small Businesses Written by John Kennedy on August 7, 2020 Most small business owners have common goals; generate more leads, make more sales, and acquire more customers who will keep coming back for more. There are countless strategies for accomplishing these goals, many of which involve paid advertising that can […] The post 5 Low-Budget Marketing Ideas for Small Businesses appeared first on Plum Direct Marketing.
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