Points Group | Agency Vista

Points Group

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Points Group

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Founded 2001 · Florham Park  · https://www.pointsgroup.com/

SOCIAL MEDIA MARKETING

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Nov 9, 2021

How to Create a Useful FAQ Page

If you don’t have a frequently asked question (FAQ) page, you’re leaving your patients and your search engine optimization (SEO) in the dark. Even if you have strong content on your website, an FAQ page helps provide your audience with high-level answers at a glance to the most commonly asked questions. If written properly, an … How to Create a Useful FAQ Page Read More »

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Sep 29, 2021

Points Group Ranked As Top 30 Digital Marketing Agencies In NJ

Points Group has been recognized as one of the Top 30 Digital Marketing Agencies in New Jersey, by DesignRush.  DesignRush is a B2B marketplace that works to connect brands with agencies, including top web design, technology and digital marketing companies. DesignRush gets over 290,000 B2B visitors each month that are looking to start projects, and … Points Group Ranked As Top 30 Digital Marketing Agencies In NJ Read More »

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Sep 17, 2021

The Importance of YouTube for Healthcare Marketing

62% of businesses use YouTube as a channel to post video content. Why are 62% of businesses using YouTube? YouTube has 2.3 billion users worldwide It’s ranked as the second-most popular social network 79% of Internet users say they have a YouTube account 90% of people say they discover new brands or products on YouTube … The Importance of YouTube for Healthcare Marketing Read More »

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Sep 9, 2021

TikTok Has Officially Dethroned YouTube In Monthly Watchtime

According to a recent report from app analytics firm, App Annie, TikTok users have surpassed YouTube users in monthly watchtime in the US. TikTok first took over YouTube last year in August, however, starting this year in June of 2021, TikTok users are reported to be watching over 24 hours of content per month, compared … TikTok Has Officially Dethroned YouTube In Monthly Watchtime Read More »

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Aug 19, 2021

Does Email Marketing Work for Gen Z?

You may have heard the latest outcry from marketers saying that email is slowly dying in the hands of Gen Z, with some proclaiming that it’s already dead. While these claims can be alarmist and over-exaggerated, it’s true that Gen Z is changing the game when it comes to email marketing. But with research showing … Does Email Marketing Work for Gen Z? Read More »

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Jun 23, 2021

Top 4 Reasons Page Speed Matters

What is Page Speed? Page speed is the measurement of how fast the content on your web page loads. This is calculated by three major measurements: Loading: Largest Content Paint (LCP) How long it takes for the largest piece of content to load on the page Interactivity: First Input Display (FID) How long it takes … Top 4 Reasons Page Speed Matters Read More »

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Jun 9, 2021

Reduce, Reuse, Recycle: The Value Of Repurposing Your Content

There is nothing quite like taking something old and making it new again. How many times as a child did you take something like an empty paper towel roll and turn it into a telescope? Or, transform an old jar into a decorative planter for your mom? Ah, memories. While this blog isn’t about the … Reduce, Reuse, Recycle: The Value Of Repurposing Your Content Read More »

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Jun 2, 2021

How to Grow Your B2B Email List Online

Email is always the marketing channel in question. Is it effective, or do consumers ignore the e-blasts they receive from even their favorite brands? Well, numbers speak louder than words and these stats should not be ignored.  Email marketing results in ROI of 4200% ($42 for every $1 spent) Email is 40% better at converting … How to Grow Your B2B Email List Online Read More »

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Jun 2, 2021

Ways You Should be Using LinkedIn for B2B Marketing

The LinkedIn platform provides businesses with the opportunity to drive traffic to your website, find quality leads and grow your network. Companies can also market job opportunities and engage with candidates. All of these can be done through paid ads and organic posting, as well as other unique marketing campaigns available only on LinkedIn.  LinkedIn … Ways You Should be Using LinkedIn for B2B Marketing Read More »

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May 26, 2021

What Is the Most Important Aspect of SEO?

A full SEO campaign requires many different aspects to be successful, so it is hard to say that one thing is more important than another, but I will tell you what the most important aspect of SEO is.

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