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The pandemic has brought a major shift in the purchasing behavior of MENA consumers. Brands must adapt to the digital shelf or lose to those that did. When consumers shop in stores or online, they are influenced by the product hierarchy principle. Each element on the product hierarchy is observed by the consumer in an order. In retail shopping, consumers first notice the color of the product, then the shape and design, and then finally the words written on it. In the online store, or as we called it the "digital shelf", two additional components are added : SEO and Social Proof. When the products are optimized for search engines, businesses get access to a wider audience who are searching for products that they have. To further drill down the credibility of the brand, Social Proof comes into play. It comes in the form of starred reviews, social shares or even seal of approvals from a higher authority. Interested to read more about it? You can read the article right here http://ow.ly/DsUu50ErlCG

Due to the Pandemic in 2020 followed by increased lockdowns and curfews in the Middle East, consumers have been forced to adopt new shopping behaviors. Their shopping habits have changed due to self-isolation and uncertainty in the economy, and the trend will continue well beyond the transitional period from Covid-19. We give our analysis on three behavioral domains with a glimpse of how we see the business environment to look like in the future. You can read the full article here : http://ow.ly/2T1z50Elj64

Marketing research agencies extract valuable data that will help brands build effective marketing strategies by combining up-to-date data with creative thinkers and a talented cast. Ford applied market research when launching its new product in 1958. But it failed. The Model was marketed as the "Car of the Future". That didn’t happen. Despite having 10,000+ people surveyed and a product that was the next step in auto innovation, the Ford Edsel failed. Read about it here : http://ow.ly/cSNQ50Ev5Fa #marketing #marketresearch #businessstrategy

We've seen many technologies that are hyped up for a while and then disappear after a month or two. That's not true for the technology we talk about in the below article. Read more right here : https://lnkd.in/eeAZsiN