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Jun 23, 2022
We are mere days away from an update to Google’s Local Services Ads that will impact specifically personal injury lawyers and law firms. Here’s what you need to know. Bottom Line Up Front (BLUF): Beginning on June 30th, 2022, personal… The post Google Local Services Ads Impact to Personal Injury Law Firms appeared first on Precision Legal Marketing.
Read moreJan 18, 2022
Did you know that law firms have a significantly lower conversion rate than other businesses? In fact, the average conversion rate for a legal firm is only 2%. That means 98% of people will not convert to clients. This should… The post 7 Ways Law Firms Can Improve Website SEO appeared first on Precision Legal Marketing.
Read moreJan 3, 2022
In December, Google rolled out a new local search algorithm update that is likely one of the most significant updates to local search in several years. They confirmed the update last week. Google described the update as “a rebalancing of… The post Google Confirms Biggest Local Search Algorithm Update in Five Years appeared first on Precision Legal Marketing.
Read moreDec 17, 2021
Google recently announced a change to their local business management tool: the nifty Google My Business will now be rebranded as Google Business Profile, bringing with it new tools and features that are supposed to improve the functionality for local… The post Google My Business Rebrands to Google Business Profile: What Does It Mean for Local Businesses? appeared first on Precision Legal Marketing.
Read moreDec 3, 2021
If you’ve ever wanted to know why your competitor’s site ranks first in Google’s organic search engine result pages (SERPs), you might be able to identify those factors right alongside the results for specific searches. That’s because Google recently introduced… The post Google ‘Ranking Factors Box’ Now Reveals Why Pages Rank appeared first on Precision Legal Marketing.
Read moreOct 12, 2021
Google Local Services ads are a great option for generating quality local leads for your law firm using a pay per lead strategy, and not cost per click. These targeted ads appear for potential clients in your designated area, at… The post Google Local Services Ads for Law Firms appeared first on Precision Legal Marketing.
Read moreJul 14, 2021
We’re thrilled to announce the launch of our new book. The aim of this helpful new book is to advise lawyers on how to get their firm to stand out from the crowd with proven techniques. Precision Legal Marketing is… The post Law Firm Marketing Consultant & Co-founder of Precision Legal Marketing Announces New Book – Solving The Puzzle appeared first on Precision Legal Marketing.
Read moreJun 22, 2021
Does your website or other service providers have you covered? Approximately 30,000 new websites get hacked every single day. (Source: Forbes) Did that number strike fear in your heart? How about this one? The number of general online threats has… The post Cyber Crime On The Rise! What Will You Do If Your Law Firms Website Gets Hacked? appeared first on Precision Legal Marketing.
Read moreApr 21, 2021
I understand most of you reading this will think of the word “citation” in a different context. But I want to reshape that for a moment. Just a bit. This is not about the Bluebook system after all. In the… The post What Are Citations and Why Does Your Law Firm Need Them? appeared first on Precision Legal Marketing.
Read moreJan 8, 2021
The new year is here and with it comes some pretty significant changes in our world, not the least of which a vaccination for COVID-19. As the life once again shifts and adjusts, so too, should your law firm’s marketing… The post New Year, New Legal Marketing Strategy: 3 Ways to Improve Your Law Firm’s Marketing in 2021 appeared first on Precision Legal Marketing.
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