Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

Prism Global Marketing Solutions is an inbound marketing and sales agency and HubSpot Diamond Partner.  We understand the constraints of marketing time and budgets, and find the most unique and effective solutions for our clients to achieve the greatest return on investment from their marketing, sales and customer experience strategy.

We work with you to understand not only your marketing strategy, but also your business strategy, short-term, and long-term goals. We consider ourselves an extension of your team.  At Prism Global Marketing Solutions, we work with you to find the most effective marketing strategies for your business to turn your visitors into leads, and your leads into customers and advocates.

Awards:
KNOW Phoenix 2020: Women to Know & Do Business With in Arizona
Top 10 HubSpot Consulting Company
HubSpot Impact Award: Marketing Enablement
Inspiring Women in Tech
AMA Spectrum Award: Marketing Automation
2019 Best Inbound Marketing Agency
Top 10 HubSpot Solutions Provide

It's critical to think about scaling your #marketing, aligning with sales, and developing an integrated strategy. 📈 It is difficult to move marketing forward while maintaining headcount. Face this challenge? Learn about our new #FractionalCMO offering. 👏 https://t.co/YS10vDjT

Inbound Marketing

Discover some tips on leveraging technology to nurture customers with personalized #marketing to create ongoing success with repeat customers in #B2C marketing. 🛒   https://t.co/V7PQsi8PKC
#ecommerce #ABM #martec

RT @LionessMagazine: 'Mastering Inbound Marketing' is for business owners who currently manage their own marketing efforts and are looking…

We are excited to share that Elyse Flynn Meyer's book, Mastering Inbound Marketing, has been selected as the Book of the Week by Lioness Magazine! 📘👏  https://t.co/G6p1CPCCij
#InboundMarketing #MarketingBooks
Grab your digital or print copy here: https://t.co/amSHSjXE

#Ghosting is a practice in personal &amp; professional #relationships. It can erode bridges in your networks, leaving others with the impression that you’re unreliable. Here are 5 ways to balance managing your time while following through on your commitments. https://t.co/9EPB0cFhnO

Twitter

Prism Global Marketing Solutions on Twitter

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/how-to-use-testing-to-increase-your-landing-page-conversion-rate" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/1539806_PGMSABTesting_V2_011323.jpg" alt="Conversion Rate Blog Image" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
Landing pages, calls-to-action, and pop-up forms are lead generation tools that must be tested to ensure you're using the right design, copy, and imagery to engage your audience. When you create landing pages, calls-to-action, and pop-up forms, you must ensure you have time before and during a campaign for optimization and further testing. This will allow you to see how your content is performing, how your lead generation tool is converting leads, and if there is anything you can do to improve your conversion rate. A proven way to do this is through A/B testing or multivariate testing. 
The A/B testing method compares two versions of a page, call-to-action, form, or any content against each other to determine which version performs better. You can do this manually by creating two versions of a page with varying content. You can run one version of the page for a month and the other version of the page for another month. You will then compare the results. Software is also available that can automatically do this by varying the content when someone views your website. The software will automatically pick the best version based on the highest conversion rate. Elements to consider when testing include:

Prism Global Marketing Solutions Blog

How to Use A/B Testing to Increase Your Landing Page Conversion Rate

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/16-marketing-trends-to-consider-in-your-2023-marketing-plans" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/1513016_PGMS%20Terkel%202023%20Blog_v1_1200x628_120122.jpg" alt="16 Trends to Consider in Your 2023 Marketing Plan" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
As you're finalizing your 2023 marketing plan, what are some things you should consider including to maximize engagement with your prospects and customers? 
To help you stay ahead of the curve, we asked marketing professionals and business leaders for their best tips on what to include in your 2023 marketing plan. From short-form videos to podcasts to virtual reality, there are several marketing trends you should factor into your plans for next year. 
Here are 16 marketing trends these marketers and business leaders are considering:

16 Trends to Consider in Your 2023 Marketing Plan

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/14-ways-to-increase-your-email-marketing-engagement" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/1467176_PGMSTerkelEmailBlog_v1_1200x628_092822%20%281%29.jpg" alt="14 Ways to Increase Your Email Marketing Engagement" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
When done correctly, email marketing can increase your engagement with contacts, drive re-engaged leads, and turn those leads into customers. However, millions of emails still go unopened and unread every day. So what can you do to make sure your contacts are engaging with your emails? 
We asked marketing professionals and business leaders this question for their best insights. From sharing customer stories to choosing the right days and times to send an email, there are many strategies you may employ to boost your email marketing engagement. Here are 14 ways these leaders use to increase their email marketing engagement:

14 Ways to Increase Your Email Marketing Engagement

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/how-to-use-calls-to-action-pop-up-forms-to-increase-conversion" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/1464660_PGMSBookBlogCTAsandPop-Ups_v3_1200x628_092622.jpg" alt="Website Conversion" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
When you have several content offers, it’s essential to add a call-to-action button or pop-up form on every page of your website. It may seem like a big undertaking, but it will dramatically increase your conversion rate and the number of new leads. By adding a conversion element like a call-to-action button or a pop-up form to your website’s page, you direct the visitor to the action you want them to take on your website and eliminate any guesswork for the visitor. Think about how many more leads you could receive if you simply add a conversion element to each page of your website. Let's review how you can strategically use both of these tactics as part of your inbound marketing strategy.&nbsp; 
&nbsp; 
Calls-to-Action One of the most common and effective ways to improve your conversion is through calls-to-action. A call-to-action is simply a digital button that you place on your marketing assets, including your website, emails, and blogs, which will direct people to your landing pages. Once a visitor clicks on the call-to-action button, they visit your landing page. From there, they then decide if they will submit their contact information to access the specific piece of content.

How to Use Calls-to-Action & Pop-Up Forms to Improve Conversion

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/5-tips-to-increase-your-landing-page-conversion-rate" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/1455480_PGMSBookBlogLPOptimization_v1_1200x628_091422.jpg" alt="Conversion Rate Blog Image" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
The first step to generating leads from your content is to start "gating" it. “Gating” simply means that the content is only available to someone after they provide you with some type of contact information. Content such as eBooks, whitepapers, checklists, and even case studies should be gated behind a landing page. You should not give away this content without getting something from the visitor in return. Think of your lead generation content as your most valuable content and you want to know who is viewing it. If they are a qualified prospect, having their contact information will allow you to connect with them. For reference, a landing page is a page on your website that contains:

5 Tips to Increase Your Landing Page Conversion Rate

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/prism-global-marketing-solutions-wins-five-azima-2022-tim-awards" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/1484771_PGMS%20AZIMA%20Awards%202022_1200x628_1_110122%20%281%29.jpg" alt="AZIMA Awards" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
We are honored to announce that Prism Global Marketing Solutions&nbsp;recently received five Arizona Innovation Marketing Association (AZIMA) 2022 TIM Awards for our work in the areas of search engine optimization, email marketing, integrated marketing, content marketing, and social media. 
The Arizona Innovation Marketing Association 2022 Awards that Prism Global Marketing Solutions received were: 
<ul> 
 <li>Mastery in Search Engine Optimization | <a href="https://offers.prismglobalmarketing.com/seo-case-study" style="text-decoration: none; color: #8a4986;">63% Increase in Website Traffic &amp; 133% Increase in New Leads from Search Engine Optimization</a> </li> 
 <li>Mastery in Email Marketing | <a href="https://offers.prismglobalmarketing.com/email-markering-performance-case-study" style="text-decoration: none; color: #8a4986;">2449% Increase in Opens, a 2042% Increase in Clicks, and a 542% Increase in Sales Qualified Leads from Email Marketing</a> </li> 
 <li>Mastery in an Integrated B2B Campaign | <a href="https://offers.prismglobalmarketing.com/new-product-launch-campaign-case-study" style="color: #8a4986; text-decoration: none; font-weight: normal;">860 Sales Qualified Leads Generated, Revenue Up 21%, and Referral Traffic Up 32% from an Integrated Digital Marketing Campaign</a> </li> 
 <li>Mastery in Content Marketing |&nbsp;<a href="https://offers.prismglobalmarketing.com/digital-marketing-campaign-case-study" style="text-decoration: none; color: #8a4986;">1,800 New Leads, 3,600 Clicks from Social Posts, and 300 Leads from Facebook Lead Ads from Content Marketing</a> </li> 
 <li><a href="https://www.prismglobalmarketing.com/blog/elyse-flynn-meyer-named-marketer-of-the-year-by-the-american-marketing-association-phoenix-chapter" style="color: #8a4986;">Mastery in Social Community Building | </a><a href="https://offers.prismglobalmarketing.com/social-media-performance-case-study" style="text-decoration: none; color: #8a4986;">2742% Increase in Traffic &amp; 800% Increase in Sales Qualified Leads from Social Media</a></li> 
</ul>

Prism Global Marketing Solutions Receives Five AZIMA 2022 TIM Awards

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/elyse-flynn-meyer-receives-alumni-recognition-award-from-the-university-of-arizona" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/312925709_10112113689725582_2276760760320933926_n.jpeg" alt="Marketer of the Year" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
Prism Global Marketing Solutions&nbsp;is honored to share that Elyse Flynn Meyer, Owner &amp; Founder of the agency, was recently recognized by The University of Arizona's Eller College of Management for the Marvin D. “Swede” Johnson Award for Volunteer Service to Students. 
The Marvin D. "Swede" Johnson Achievement Award recognizes individuals who have made extraordinary contributions to the advancement, quality, and effectiveness of education for the students of The University of Arizona. The award is named in honor of the late Marvin D. "Swede" Johnson, a longtime director of state government relations at the universities of Arizona and New Mexico.

Elyse Flynn Meyer Receives Alumni Recognition from The University of Arizona

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/14-tips-to-generate-content-marketing-ideas" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/1448507_PGMS-Terkel%20Content%20Blog_4_091322.jpg" alt="14 Tips to Generate Content Marketing Ideas" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
Do you ever feel you have a difficult time generating new content marketing ideas? 
To help you create new content ideas, we surveyed marketing professionals and business leaders to give you ideas from various industries and size organizations. From performing keyword research to understanding your audience first, here are some ways to develop creative ideas to make your content marketing the most successful for your business. 
Here are 14 tips these content marketing professionals follow to generate unique content ideas:

14 Tips to Generate Content Marketing Ideas

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/elyse-flynn-meyer-featured-in-so-scottsdale-women-to-watch-2022" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/1363863_SoScottsdale_600x420_050422.jpg" alt="Elyse Flynn Meyer Featured in So Scottsdale, Women to Watch 2022" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
We are thrilled to announce that Elyse Flynn Meyer has been featured in So Scottsdale magazine's Women to Watch 2022 issue. This issue highlights dynamic women in business in Arizona with different backgrounds working in a variety of industries.

Elyse Flynn Meyer Featured in So Scottsdale, Women to Watch 2022

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/how-to-conduct-a-thorough-marketing-content-audit" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/1440828_PGMS%20Book%20Blog%20Content%20Audit_2_090922.jpg" alt="3 Steps to Conduct a Thorough Marketing Content Audit" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
The best way to evaluate the content you have and the content you need to develop is to conduct a content audit. A content audit determines the content you already have and the content you need to create based on your buyer personas and where they are in the buyer's journey. You need content for every persona at each stage of this process so you can communicate with them in a more personalized way. Here are the steps to conduct a successful content audit: 
1. Gather All Existing Content Pieces This is probably the most time-consuming part of the process, but it is also the most necessary. Connect with your marketing team, sales team, and senior leadership to gather all possible content pieces. This could include eBooks, whitepapers, sales sheets, collateral, videos, infographics, and more. You will be surprised at how much content you already have that can be repurposed for lead generation.

3 Steps to Conduct a Thorough Marketing Content Audit

Blog

14 Ways To Better Leverage AI To Connect With Consumers:  https://hubs.li/H0Ns0jR0 via Forbes

Prism Global Marketing Solutions

A record number of women have left the US workforce during COVID-19. A policy expert and former HR executive discuss the long-term effects of losing women in the workforce. https://hubs.li/H0PGQCG0

Honored to be featured in the latest Forbes panel: 14 Efficient Ways To Personalize Marketing Campaigns https://hubs.li/H0NGmmy0 #inboundmarketing #digitalmarketing

Forbes Council Post: 12 Methods to Accurately Measure the ROI of Your Influencer Marketing Programs: https://hubs.li/H0Nb8Nc0

If done right, email marketing has the best ROI of any digital source. And “doing it right” is not that difficult, if you follow the right steps and research-proven rules. Here are 12 tips to master the art of email copywriting.

LinkedIn

Prism Global Marketing Solutions on LinkedIn

The Solutions Partner Program is for agencies and service providers looking to expand their offerings and build expertise in HubSpot. Whether your expertise is marketing, sales, customer service, web design, CRM, or IT services—if you want to accelerate your growth, we want to help.

Hubspot Solutions Partner