Proof Branding
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Proof Branding
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SOCIAL MEDIA MARKETING
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Jan 3, 2023
From Today to a Better Tomorrow
At the start of every client project, we sit down for an initial Understand Your Brand Workshop. This time together is important in unpacking the past and present, but most importantly, looking ahead to the aspirational future, and how the brand development work we do will help support being where you are, to where you […] The post From Today to a Better Tomorrow appeared first on Proof Branding.
Read moreDec 27, 2022
Happy Holidays + Proof’s 2022 Mixtape!
2022 – you came and went in the blink of an eye. As we all continue our proverbial ‘comback tour’ from the low point that was 2020, our team has had the pleasure of working with so many outstanding clients this year, and we’re thrilled with the momentum we’re carrying into 2023. These last couple […] The post Happy Holidays + Proof’s 2022 Mixtape! appeared first on Proof Branding.
Read moreDec 20, 2022
Brand Designer: A Day In the Life
Creatives and designers like me can be pretty particular about their workspace and environment. We need to keep things fresh and looks for inspiration all around us, and while I don’t need the fanciest, most over-the-top office space to get work done and be creative, there are a few things I must have to enjoy […] The post Brand Designer: A Day In the Life appeared first on Proof Branding.
Read moreDec 13, 2022
Unpacking Branding’s Visual Language.
“How do you say a lot, without saying a lot?” It’s a question we ask ourselves every day with every client at Proof. Along with, “how do you say a lot, without saying anything at all”? Photos can make all the difference, communicating your brand’s focus without any words to an otherwise skeptical website visitor. […] The post Unpacking Branding’s Visual Language. appeared first on Proof Branding.
Read moreDec 6, 2022
The Perception of Color in Branding
Color impacts everything we interact with day-to-day. It not only sets the tone for how we experience brands, retail shopping and web browsing, but color also impacts how we feel about said experiences. We interpret color through all five of our senses, making primary palette decisions extremely important since it could make or break how […] The post The Perception of Color in Branding appeared first on Proof Branding.
Read moreNov 29, 2022
What’s Up With Type?
“What do you mean by typography? What font is that? What is a typeface?” – We continuously face questions from our clients on the difference between fonts and type, when to create something custom, and how it applies to brand development. Let’s clear some things up: The term “Typeface” refers to the family of type. […] The post What’s Up With Type? appeared first on Proof Branding.
Read moreNov 22, 2022
Asking (the Right) Questions Early
Kicking Things Off When we partner with clients, the first step is always a kickoff meeting to discuss the scope of work and the brand’s past, present, and future goals. Whether it be a logo, a website, or a full-service project with several deliverables, we always make sure to enter these meetings prepared to listen […] The post Asking (the Right) Questions Early appeared first on Proof Branding.
Read moreNov 15, 2022
How Is Your Brand Unique?
The quickest way to tell someone your brand is ordinary is by telling them you’re unique. ‘Unique’ is an often overused, generalized idea – and the funny thing is, most of us think we’re unique, but we’re far from it. We’re iterations from a previous version. We’ve taken something and hopefully made it better, more […] The post How Is Your Brand Unique? appeared first on Proof Branding.
Read moreAug 30, 2022
Courting Your Community
Relationships aren’t always simple. In fact, they’re pretty complicated. But every step of the way, you’re building something, you get to know each other, find out what makes your partner tick, what they respond well to (and what they don’t). You build trust, fall in love, and eventually, commit and build a life together. These […] The post Courting Your Community appeared first on Proof Branding.
Read moreJul 26, 2022
Vulnerability Leads to Innovation
In our creative world, it can be hard to put yourself out there, so to speak. Anytime we share a suggestion or a design concept, we’re speaking from personal perspective, research, feelings, and expertise, but there’s still a chance it doesn’t hit home. That something you poured your heart and soul into will ultimately be […] The post Vulnerability Leads to Innovation appeared first on Proof Branding.
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