Proof Digital
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Jan 21, 2013
Traffic vs Conversions
When I was just starting out in SEO, I thought two of the most important factors were rankings and traffic. Everything I focused on revolved around those two goals. Now for those of you who have studied SEO over the past few years understand why this was so foolish. Don’t get me wrong, traffic and rankings… The post Traffic vs Conversions appeared first on Proof Digital.
Read moreJan 7, 2013
Preparing for the New Facebook Graph Search
In case you haven’t heard, today Facebook announced their new “Graph Search” functionality. In the past Facebook updates have generally been changes to the user interface structure. But this update is different. This update means a lot for the development of Facebook as well as new opportunities for businesses. Facebook Graph Search is an exciting… The post Preparing for the New Facebook Graph Search appeared first on Proof Digital.
Read moreJan 7, 2013
SEO and Online Marketing in 2013
Where is SEO going in 2013? This is the question that everyone is asking. How do we stay one step ahead of Google and keep sites ranking? What changes to the almighty algorithm will we see in 2013? These are fun questions to ask and debate, but ultimately, they are secondary to a good SEO… The post SEO and Online Marketing in 2013 appeared first on Proof Digital.
Read moreDec 14, 2012
Making a Great Webinar
On Wednesday, Avid produced a great webinar promoting their video and audio editing applications. (Check out the webinar here!) If you’re not familiar with the company, Avid software is basically in every film and recording studio in the world. I’ve always been involved in media creation, but I generally don’t like webinars. They are dry, stale, and someone… The post Making a Great Webinar appeared first on Proof Digital.
Read moreNov 19, 2012
Video Ads for Small Business
When most small business owners think of video ads, images of the latest car or beer commercial instantly come to mind. Before the internet, video based advertisements were the realm of high end advertisers. The rest of us where stuck in print or basic online ads. But with YouTube and Google’s Video Ads, everyone can… The post Video Ads for Small Business appeared first on Proof Digital.
Read moreNov 19, 2012
Tips for Google Places Optimization
A large portion of the clients we work with regularly show up in Google’s Local search results. With nearly 3 billion searches returning results that access Google+ Local, it is important to make sure your Local pages are in great shape. Google local optimization gets your site found sooner and helps convert visitors into paying… The post Tips for Google Places Optimization appeared first on Proof Digital.
Read moreNov 11, 2012
One Thing Remains: Content
Anyone within the SEO industry understands that over the past few years, the landscape of search has changing. Suddenly tactics that had worked well no longer had the same impact. Rankings changed rapidly as some sites fell and others jumped to the top of the results list. Google implemented their Places search, effectively nullifying much… The post One Thing Remains: Content appeared first on Proof Digital.
Read moreSep 27, 2012
Facebook Cracking Down on Fake Pages
Not a good day for the Texas HoldEm Poker Facebook Fanpage. Why? Well, Facebook has been purging “fake” Fan Pages in the last couple of days. And apparently, the HoldEm Poker Fan Page was gambling with a lot of Fake Fans…96,000 to be exact. What doe this really mean? Facebook is just fighting spam to… The post Facebook Cracking Down on Fake Pages appeared first on Proof Digital.
Read moreSep 26, 2012
How Mobile Devices are Driving Sales In-Store
The digital shopping experience and the physical shopping experience are starting to merge more often, as many mobile users search for products on their smartphones. According to a recent research project conducted by Google, 4 out 5 searches on smartphones are spontaneous, and half of those searches are goal-oriented in regards to a consumer wanting… The post How Mobile Devices are Driving Sales In-Store appeared first on Proof Digital.
Read moreSep 18, 2012
Do You Treat Your Website Like Real Estate?
Do you realize that Google treats websites like property — meaning real estate? In most cases, the bigger the house, the more it is worth. Do you want the 30-room mansion or the one bedroom studio? So, the more rooms (i.e. pages) your house (i.e. website) has with high-end decorations (i.e. quality content), the better.Don’t… The post Do You Treat Your Website Like Real Estate? appeared first on Proof Digital.
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