When writing an email or making a video - Do not start with "I am going to tell about..." Instead, just tell them. From Donald Miller at StoryBrand

"Here’s a truth that most entrepreneurs learn the hard way, myself included: Good products don’t sell themselves. It’s true. You can spend all of your time or somebody else’s time refining every last pixel, squashing every bug, and releasing every possible feature for your ideal customer. Without marketing, though, your project is toast. It doesn’t matter how good or how beautiful it is. It took me ten years to say this but here it is: marketing is everything." --from The Parallel Entrepreneur by Ryan Buckley

Important Lesson for Agents: In studying how trust is built between companies and consumers, ... there are three aspects of trust: - Confidence (“I believe what you say”), - Competence (“I believe you have the skills to do what you say”), and - Benevolence (“I believe you’re acting on my behalf”). From "Company of One" by Paul Jarvis Call or Message for more...