How to use colour in video to raise brand awareness 🌈 . By implementing your brand colours into your video, it will (subconsciously) encourage your viewers to identify your brand by those colours in the future 💭💡🙋‍♀️ . Brand colours aren’t just there to look nice, nor are they chosen arbitrarily  . For instance, it’s common for corporate companies to choose the colour blue as part of their brand colours 👨‍💼🔷 . This is no coincidence as the colour blue is known to be associated with trustworthiness and reliability 🔷👍🤝 . Therefore, by incorporating your brand colours into your video, you’ll be visually representing what your brand is about 🤔💡🙆‍♀️ . Interested in simplifying your message & generating more qualified leads through video? 💎 . ✉️ Shoot us a message on here  . 📞 Or call us at 020-8064-1569  . . . #explainervideo #animatedvideo #animatedexplainervideo #videomarketing #videomarketing2019 #techvideo #cybersecurity #digitalmarketing #onlinemarketing #corporatevideo #contentmarketing #linkedin 

Mark Schaefer, the Executive Director of Schaefer Marketing Solutions states “The new era demands a focus on ignition, not just content, on trust, not just traffic.” 👫 . How does this apply to video? 🤔 . Well, explainer videos are always made to target a particular audience for a particular purpose  . Part of this general strategy is to aid the viewer in understanding the purpose of your product/service 🔤 . Presenting relatable scenarios will evoke empathy from the viewer  . In addition, rather than a page of text with a few images, explainer videos utilise tone and character to humanise your brand 👬 .  From then on, the viewer is likely to trust and form an emotional connection with the company 💗 . ✉️ Shoot us a message on here  . 📞 Or call us at 020-8064-1569  . . . #explainervideo #animatedvideo #animatedexplainervideo #videomarketing #videomarketing2019 #techvideo #cybersecurity #digitalmarketing #onlinemarketing #corporatevideo #contentmarketing #linkedin 

In the modern digital age, most people are either too busy or distracted by other media to offer their full attention to reading about your company’s product/service 👩‍💻 . Due to the entertaining nature of explainer videos and lack of mental effort needed to watch them, viewers will be more likely to invest time into watching them ⌚️. As well as this, explainer videos aim to make the most complex ideas comprehensible in a very short amount of time  . What else might make video more attractive than text?🧐 . Well, Emily Ross from @team.vidyard explains that the play button itself serves as “the most compelling” call to action, due to “the science that symbol communicates to our eyes, brains, and the emotional response it pulls” ▶️ . Interested in simplifying your message & generating more qualified leads through video? 💎 . ✉️ Shoot us a message on here  . 📞 Or call us at 020-8064-1569  . . . #explainervideo #animatedvideo #animatedexplainervideo #videomarketing #videomarketing2019 #techvideo #cybersecurity #digitalmarketing #onlinemarketing #corporatevideo #contentmarketing #linkedin 

Though video is virtually ubiquitous at this point (TV, computers, mobile, LED billboards), their uses still remain underrated 👎 . There’s a reason - or many reasons, rather - why videos are so widely consumed  .  It’s a scientific fact that our brains are wired to pay attention to sound and movement 🔊🏃‍♂️ . As video contains both sound and movement, we as humans are attracted by them and are more inclined to remain engaged with them in comparison to text  . On top of this, when both visual and auditory senses are stimulated, we retain 58% more information! 🧠 . This means that, if executed correctly, messages that are communicated within video are more likely to be memorable than if one were to read text alone 🗯 . Interested in simplifying your message & generating more qualified leads through video? 💎 . ✉️ Shoot us a message on here  . 📞 Or call us at 020-8064-1569  . . . #explainervideo #animatedvideo #animatedexplainervideo #videomarketing #videomarketing2019 #techvideo #cybersecurity #digitalmarketing #onlinemarketing #corporatevideo #contentmarketing #linkedin 

I’ve been going on and on about the importance of effective communication in video and how to achieve it 🗣🗣 . But what’s the end to this mean? 🤔 . Well, conversion rates of course! 💵 📈 . And thanks to technological advancements, you can make use of a video analytics metric known as “conversion rate” to discern the amount of customers you gained through your video 👤🛍📊 . Technically, the conversion rate calculates the number of people that clicked on the call to action in your video and made a purchase 🙋‍♀️🖱🛍📈 . So if your goal involves achieving sales by means of your video, conversion rate is the ideal tool to use 👍 . Interested in simplifying your message & generating more qualified leads through video? 💎 . ✉️ Shoot us a message on here  . 📞 Or call us at 020-8064-1569  . . . #explainervideo #animatedvideo #animatedexplainervideo #videomarketing #videomarketing2019 #techvideo #cybersecurity #digitalmarketing #onlinemarketing #corporatevideo #contentmarketing #linkedin