Feb 22, 2022
Finding customers is only half of the battle. The last few years have proven just how hard it is to build and maintain a great team. With the freedom and technology to work remote, geographical hurdles have been eased and the American workforce is in motion. Folks are taking stock of what’s important to them […]
Read moreSep 21, 2021
Working from home (or even working in general) can often be a struggle because of the sheer amount of plates you have to juggle. Connecting with co-workers, collaborating on work, organizing task lists, keeping track of progress on projects, making requests of your teammates to help you out, delivering information to clients, phew! The list […]
Read moreJul 22, 2021
New Office (not really) First off, we have returned to our HQ on Main Street. It’s great getting to interact with other humans once in a while (but not always – hybrid WFH is the best way to go). Current events around the office include getting a fancy new bottle-filling water fountain, eating too many […]
Read moreJun 10, 2021
Marketing is often as complicated or as simple as you make it. Things can get granular quickly, but whenever brands find themselves deep in the vortex, zoom out and remember these two things. Why do you buy what you buy? Why do you like what you like? Anyone with a preference (Coke or Pepsi, Chevy […]
Read moreJun 4, 2021
The Digital Age is only just getting started. As more businesses and more industries emphasis a strong digital presence and increase digital communication with clients and customers, having a system in place is key to making sure none of your tribe gets left behind. While CRMs, or customer relationship management for those blessed not to […]
Read moreMay 28, 2021
June is pride month. Over the past several years, the LGBTQ community has made a lot of progress in equality and inclusion in our society, but there is a long road ahead. For businesses committed to supporting the cause, this month is about more than a rainbow logo. The more cynical business leaders may see […]
Read moreMay 24, 2021
The toughest customer to attract is a brand new one; the most important one to attract is a familiar one. Customer retention is more important than ever in the digital age. With so much content, competition, and distractions, it can be tough to rely solely on new business to grow your company. Here are a […]
Read moreMay 16, 2021
One thing we really do try to drive home to our clients and the folks we consult with is this: social media isn’t rocket science. That said, there are basic things to get right. The most important thing to remember with social media is that its value is in being social. It’s a conversation. It’s […]
Read moreMay 7, 2021
The news on Facebook so often seems to be disconnected. Last week, three stories dominated the headlines, all seemingly from different corners of the expanding universe. First, Facebook announced that it would extend former President Trump’s ban from its platforms, as well as closing down an account reportedly posting statements on his behalf. The decision […]
Read moreMay 3, 2021
It’s a new month, but the on-going bar brawl between Apple and Facebook rolls on. Here’s an update on the Update. By now, everyone with an iPhone or an iPad capable of accepting software updates (my mother-in-law’s iPhone SE is safe) has bumped up to 14.5. Apple’s new privacy features give users a whole new […]
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