Great story BLACKSOCKS SA 🔥

Last year's Black Friday performance provided record-breaking numbers for many e-commerce retailers; however, December 2021 presented a slight dip. With that in mind, how did Q4 2021 stack up when compared to Q4 2020? According to Salesforce's Shopping Index, which explores data from over 1 billion shoppers, online sales grew by 6%, while spend increased by 8%. Interestingly, traffic decreased for the quarter by 1%. #digital #growth #ecommerce #ecommercestore #onlineretail #retailtrends #ecommercetrends #shoppingonline #performancemarketing #paidmedia #ppc

With more than 92% of global search engine market share, it's no wonder that Google Ads are the leaders in Search Engine Marketing. As leaders in Performance Marketing, R17 Ventures AG has a team of PPC specialists that create Google campaigns that deliver results for our clients. #googleads #google #sem #searchenginemarketing #ppc #ppcadvertising #performancemarketing #paidmedia

91% of consumers want email campaigns to contain interactive content, but only 17% of marketers provide it. This is according to new research by HubSpot and Litmus, which analysed the state of email marketing last year. Interactivity can take the form of animated GIFs, a faux video, embedded video, carousel or form. The research suggests that adding one or more of these elements to email campaigns could result in marketers seeing up to a 200% improvement in click-through rates. #emailmarketing #emailmarketingtips #marketingflows #performancemarketing #hubspot #sales

Paid Media campaigns that make use of UGC (User Generated Content) is one of the fastest growing trends in Performance Marketing. The increase in UGC for growth marketing shouldn't come as surprise, when it's taken into account that: 🚀 27.5% of all internet users watch product review videos 🚀 31.6% of all internet users watch tutorial videos 🚀 26% of all internet users watch influencer videos #performancemarketing #paidmedia #paidsocial #content #marketing #ugc #usergeneratedcontent #videomarketing #videocontent