It's finally here! Наша засновниця Viktoriia Bezsmolna зібрала базові знання про те, як писати статті для вебу і яких помилок уникати в один 10-серійний, повністю безкоштовний курс. Якщо ви тільки починаєте свій райтерський шлях, цей курс дасть вам правильну базу, на якій ви зможете розвиватися далі. А якщо ви вже давно не джун, то курс може нагадати вам принципи, які ви вже можливо забули. #contentwriting #writingadvice #writingtips #RaccoonWritingTips

Some #writingtips from our CEO Viktoriia Bezsmolna. TL;DR: Be as specific as you can if you don't want to sound unprofessional. #writing #contentwriting #RaccoonWritingTips

Have you heard of sales enablement content? It's the content that educates buyers about the products and services you're providing. And this is the kind of content your website may be lacking. As the sales reps at Impact put it: “Sales enablement content is content that does the tedious part of my job for me. It answers all of the generic questions all of our ideal buyers have about our products and services, where the answers don’t change." This type of content gives background information to your clients and tools to your sales team. So dive into the comments section to discover how to write sales enablement content properly. #sales #marketing #content

Is it 'experience' or 'expertise'? And is there even a difference? Turns out, the difference is slight yet critical. #writingtips #writingadvice #contentwriting #writing

Are your website pages self-absorbed? They shouldn't be. Focus on your audience instead. How? Kate knows.