Alabama

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Delaware

District of Columbia

Florida

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Hawaii

Idaho

Illinois

Indiana

Iowa

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Louisiana

Maine

Maryland

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Pennsylvania

Rhode Island

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Tennessee

Texas

Utah

Vermont

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West Virginia

Wisconsin

Wyoming

Puerto Rico

United States

This project included branding, website development, social media set up and ongoing advertising and social media management.

Rutherford Manufacturing Group

Social Media Marketing

Email Marketing

Search Engine Optimization

Reputation Management

Content Marketing

Graphic Design

Growth Strategies

Web Development

Brand Management

Copywriting

Creative Strategy

Campaign Management

Marketing Automation

Raine Digital is a full-service online agency that works primarily with entrepreneurs, small to medium-sized businesses, start-ups, and non-profits.  Our take on Marketing is simple: Connect PEOPLE to products and services which make their lives better.

Delivering meaningful interactions across consumers’ preferred methods of communication, while gaining their trust requires a level of creative experience and expertise in numerous softwares, platforms, and channels. We leverage proven digital solutions, as well as new innovations to help brands create highly effective consumer experiences.

Success in a digital world means utilizing technology to tell better stories, cultivate a culture of community, and stand out from the crowd.  We provide our clients with the strategies and tools to develop a strong voice in their market while minimizing the cost associated with reaching customers. Our history and experiences have provided us the challenges and successes to deliver results for our

Prices aren’t the end-all, be-all when it comes to customer loyalty. As a matter of fact, research indicates that when companies engage in price wars, it’s ultimately bad for customers, companies, and if left unchecked, entire industries.  Too many price cuts result in other cuts, whether it’s lowering the quality of a product or cutting back on staff which results in decreased quality of customer service.  So how do you stay competitive without falling into the trap of price wars?

👉Focus on the value you bring.
More often than not, customers will spend more for a better product or service. By clearly communicating the value of your product or service and speaking to the pain points your business solves for its customers, you can position yourself as the high-quality, premium option in your industry.

👉Provide superior service.
There are many studies that show the majority of customers consider customer service to be one of the most important factors in making a purchase decision.  Those customers will ask around, check out your brand’s reviews, and read your customer testimonials as part of their evaluation stage of the purchasing decision process.  If everyone is raving about your great service, you’ll be more likely to successfully charge more than your competitors while continuing to capture more of the market share. 

👉Offer a variety of options for differing budgets.
Sometimes consumers just don’t have the budget for your most luxury product or service.  Depending on your brand’s positioning, you may be able to avoid alienating consumers with smaller budgets by offering tiered pricing or various service packages to help them get started.

Raine Digital

On March 16, 2022, Google announced its plans to phase out its current version of Google Analytics. Any business with a website will be well aware of Google Analytics. Google Analytics gives you a way to track and analyze your website visitors. The version of Google Analytics that is used currently is called Universal Analytics. All businesses have used it worldwide for over a decade, and it will soon stop processing your clicks.
https://rainedigital.com/2023/01/19/all-you-need-to-know-about-the-latest-google-analytics-update/

Want to make sure your marketing resonates with consumers? Here are four brand pillars that will help you do just that:
1. Positioning: Clearly define how your brand stands out from the competition and addresses the needs and desires of your target audience.
2. Messaging: Develop a consistent and compelling message that communicates the unique value of your brand and resonates with your target audience.
3. Identity: Create a visual identity for your brand that is consistent across all marketing materials and helps to establish a clear and recognizable brand image.
4. Experience: Create a positive and consistent customer experience across all touchpoints with your brand. This will help build trust and loyalty among consumers. Remember, understanding your target audience, personalizing your marketing, being authentic and transparent are key to make your marketing resonate with your customers. 

Ready to take your marketing to the next level? Contact us today to schedule a consultation and learn how we can help you develop a brand that resonates with consumers and drives business growth. #marketing #branding #customer #businessgrowth

The ultimate measure of a man is not where he stands in moments of comfort and convenience but where he stands at times of challenge and controversy. - Dr. Martin Luther King Jr.

Entrepreneurs wear many different hats, and keeping your financials in order is another vital skill to have in your skillset.  Learn more about a few accounting basics every entrepreneur should understand here: https://www.uschamber.com/co/run/finance/basic-accounting-skills-small-business

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Raine Digital on Facebook

Whew. That was a long few hours for some!  However, there were some valuable business lessons to learn through it!  "If you don't own it, you don't control it."
https://lnkd.in/er_kU6TS
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#linkinbio #smallbusinesslessons #digitalfrontdoor #stayonline #businessdiversity #multichannel #dontputallyoureggsinonebasket #marketingstrategy #marketingtips #communications #communicationstrategy #businessgrowth #businessdevelopment #successfulbusiness #socialmediatips #readmore #newblog #lifelesson #lessonstobelearned #keepitgrowing #growyourbusiness #growingbusiness #toolkit

SEO #Content is vital because search engines use the words on your website, the frequency of additions to your website, and the level of engagement with that content to determine whether or not your website will rank in their search results when consumers are looking for what you have to offer.  Learn more about how to reach more prospects through SEO Content Marketing here: https://lnkd.in/dkfvrtF5

50% of users who do a local search on mobile for a business end up visiting one of the listed stores or calling one of the service providers within one day.  This means it’s essential that your business ranks high in the search engine results page (SERP) and Google’s “Snack Pack”. For this reason, we’ve put together the Ultimate SEO Checklist for Local Brands: https://lnkd.in/eZH_XtED
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#smallbusiness #smallbusinessowner #smallbusinesses #smallbusinesssaturday #smallbusinessowners #smallbusinesslove #smallbusinessmarketing #smallbusinesstips #smallbusinesslife #smallbusinesssupport #smallbusinessconsultant #smallbusinessweek #smallbusinessaustralia #SmallBusinessLoans #smallbusinessmatters #smallbusinesscoach #smallbusinessperth #smallbusinessuk #smallbusinesswner #smallbusinessadvice #smallbusinessbc #smallbusinesscrm #smallbusinessrocks #SmallBusinessConsulting #smallbusinessgrowth #smallbusinesss #smallbusinessstartup #smallbusinessapproval #smallbusinesswomen #smallbusinessexpo

Addressing positive #reviews lets #prospects know you care about more than just putting out #reputation fires, but that you also genuinely #appreciate their business and #experience with your #brand. Learn more about how to respond to positive reviews here:  https://lnkd.in/depeJcEr

Did you know...
82% of consumers read online reviews prior to making a purchase, making reputation management more vital than ever. Learn more about the fundamentals of reputation marketing here: https://lnkd.in/dRT5NnW8

LinkedIn

Raine Digital on LinkedIn

As a long time ago supermarket cashier, this is golden. http://t.co/IakVwJwTYH

David Raine

Great summary on #SEO and #Keywordresearch! Look deeper than search and competing site volumes - context matters. http://t.co/eH1yusPdUj

Just setting up my Twitter. #myfirstTweet

Twitter

Raine Digital on Twitter