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SOCIAL MEDIA MARKETING
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Jan 20, 2023
For SEO, ALL that matters is the rendered HTML! Many of us have been trained to right-click in Chrome then select ‘View Page Source’ to check things out. Unfortunately, this only displays base HTML without executing JavaScript (JS) that can lead to big differences. It was a good bet in the past to assume that … View Rendered HTML to See Real SEO Elements Read More »
Read moreJan 13, 2023
If you haven’t tried it yet, ChatGPT is amazing… mostly! It’s a very approachable way to leverage AI while clearly having great potential in digital marketing. I easily did SEO tasks, like summarizing content for finding related keywords, that otherwise demand more time. However, in my areas of expertise, ChatGPT often gave too general or … AI Will Forever Change SEO… but Not Replace It Read More »
Read moreJan 6, 2023
Google focuses on mobile-first indexing! This means they usually just crawl the smartphone version of your site for ranking purposes in search results. However, I often find big differences when browsing sites through various devices, especially in SaaS. The site may have a robust footer with links to key pages, and other features like breadcrumb trails, … Don’t Forget Google Mobile-First Indexing for SEO! Read More »
Read moreDec 21, 2022
A few weeks ago, you started walking regularly. Next month though, you’ll not just run a marathon but crush it. You have an intro call with an Olympic running coach. You discuss how to achieve your goal race time. You learn about tapering your workouts toward a great performance. You even get answers to questions … Do You Even Need SEO? Read More »
Read moreDec 14, 2022
Pages targeting important keywords should usually be hub pages. Think major cities for multi-location businesses, categories for e-commerce, and solutions for SaaS. Hub pages should be emphasized in more than several ways throughout your site. However, sometimes a blog ends up ranking fairly well for a top keyword. You already refined its on-page & off-page SEO. What … Reduce Click Depth to Improve Blog SEO Read More »
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