Engagement Metrics: The Key to Success in a Cookie-less World

With the onslaught of additional privacy measures like those seen in iOS 14.5, the American Data Privacy and Protection Act, and CCPA, plus the deprecation of third-party cookies, marketers are turning to tools like Google Analytics and G4 to gather valuable information on their audience. These tools unlock engagement metrics that allow you to fill in user journey gaps, as visibility into users’ online behavior becomes less and less accessible. These metrics are your ticket to optimizing the user experience and, ultimately, outperforming the competition. Want to learn more about how these 9 engagement metrics can change the game?