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SOCIAL MEDIA MARKETING
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Nov 11, 2022
Why are your writers failing you?
Finding a writer with the skills to navigate a complex topic for a sophisticated audience can feel like searching for water in the desert. The limited supply of reliable writers is content marketing’s greatest pain point. Despite breathless excitement for content written by overseas contractors or artificial intelligence, most content meant to be read by […] The post Why are your writers failing you? appeared first on Red Mallard.
Read moreSep 30, 2022
Re: The cold email we talked about
If your business isn’t sending cold emails, you probably aren’t growing as fast as you should be. In the B2B world, relationships drive success. Many of Red Mallard’s clients are proudly old fashioned in their approach to landing new customers. To be honest, so are we. Building trust over lunch or on the golf course […] The post Re: The cold email we talked about appeared first on Red Mallard.
Read moreAug 1, 2022
Get back to work. It’ll probably happen again.
“You can never get around what you gotta go through.” — Griffin House I like this little lyric from a song I heard a few weeks ago. It reminded me of the ah-ha moment I had ten years ago at a retreat where my friend, Alan Fadling, said, “In order to get to the other […] The post Get back to work. It’ll probably happen again. appeared first on Red Mallard.
Read moreJul 19, 2022
Newsletters for the 21st Century
Many people think of newsletters as relics of the past. They were printed cheaply and mailed out, handed out, placed on flyer racks, or distributed internally within a company. And yes, that form of newsletter (outbound marketing) is phasing out. Printed newsletters are a novelty, though they can still appeal to specific audiences. We live […] The post Newsletters for the 21st Century appeared first on Red Mallard.
Read moreJun 15, 2022
How Video Content Marketing Increases Sales
The foundation of content marketing is giving consumers valuable content that establishes relationships. Content marketing tells your story through empathy and connection—but too many businesses don’t utilize the power of video marketing to do so. In our experience, video content marketing is the perfect recipe to connect with your audience, and we can’t deny the […] The post How Video Content Marketing Increases Sales appeared first on Red Mallard.
Read moreJun 7, 2022
Bringing Vision to Life With Michelle Stys
From initial client meetings, production, and delivery, each role in a marketing agency has its share of responsibilities, requiring agility and flexibility at every turn. Michelle Stys, Red Mallard’s Content Marketing Manager, exemplifies what it means to think on your feet—unashamedly carving her own path as she handles web design projects from beginning to end. […] The post Bringing Vision to Life With Michelle Stys appeared first on Red Mallard.
Read moreJun 3, 2022
Marketing to a Wildebeest
Despite its technological complexity, content marketing boils down to a basic idea as old as commerce: To promote a business, you need to know your audience. Stories are best told to people who want to hear them, which is why I’d like to tell you a story about wildebeests. Everybody loves a good story about […] The post Marketing to a Wildebeest appeared first on Red Mallard.
Read moreMay 23, 2022
A Welcomed Recession
If you’re of a certain age and reading this correspondence, you’ve faced a hardship or two—and that may include a recession. I left my agency job to start what would become Red Mallard in February of 2008. “What a year to start! *LOL*” is what I often hear from folks. I still don’t entirely know what they […] The post A Welcomed Recession appeared first on Red Mallard.
Read moreMay 10, 2022
Get the Most from Internal Marketing
Many companies see the importance of marketing their business externally—but what about team members? From blue-collar workers to C-suite executives, the anthem of companies today is: we can’t recruit and retain good people. With this in mind, we confidently believe that internal marketing is possibly one of the most overlooked—yet critical—aspects of fostering attractive company […] The post Get the Most from Internal Marketing appeared first on Red Mallard.
Read moreApr 25, 2022
How Case Studies Increase Brand Awareness for Construction Companies
There’s no shortage of construction companies for consumers to choose from, so what can yours do to get ahead and establish itself as the best option in a sea of competitors? How can your brand nestle itself into the minds of consumers, providing feel-good confidence and ultimately growing your business? Red Mallard has worked with […] The post How Case Studies Increase Brand Awareness for Construction Companies appeared first on Red Mallard.
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