Company Description Redirect is a leading digital and direct marketing agency. Redirect’s mission is to consistently deliver strategically-focused and uniquely creative marketing solutions that drive measurable and significant results to our clients. Companies come to Redirect because they want to acquire new customers, accelerate their sales cycle, and maximize the value of their current customers. … Continued

A massive amount of data is added to Google’s search network every day. Since there’s no way to truly review all this content, Google has an algorithm in place to prioritize recent or updated posts—“fresh” posts—above older content in user searches. Google’s Freshness algorithm continually challenges marketers to keep updating and adding new content. At … Continued

A LITTLE INTRODUCTION Did you know the average American attention span is now less than that of a goldfish? In fact these days…we’ve lost you already, haven’t we? The truth is, people hate reading on the internet. This can be an exceedingly important problem for marketers to solve as they try to deliver their messages … Continued

Imagine you’re at a bar, hoping to meet that perfect someone. Scanning the room, a stranger comes into view and he or she is just your type. You get the nerve to start a conversation to learn more, to see if you’re a good match. You totally are. Suddenly, your special someone gets distracted by … Continued

At a recent company off-site, a team member asked, “what’s our official position on SEO?” I have to admit, I’m a pretty big SEO skeptic, and I immediately and instinctively reacted by saying, “I think SEO is dead.” Of course that’s not true, at least not completely. Search engines are still ranking pages, and they’re … Continued

If a picture is worth 1000 words, then what’s a video worth? The answer is a whole lot more. At Redirect, we are big believers in the power of video. We recommend it as a centerpiece in your marketing strategy. This isn’t only because we have an office-wide affinity for adorable cat videos. It’s because … Continued

As I sit, immersed in design, listening to Reservoir Dogs for the 50th time or snickering to myself about an episode of Kenny vs Spenny that I have listened to far too many times for it to be considered normal… I find that dialogue or a mood from film helps occupy the space of my … Continued

Most folks in the digital marketing world are familiar with the practice of a/b or multivariate testing, but the depth and breadth of options for testing and optimizing is evolving rapidly, which is great news for marketers. Here are some trends and technologies that we’re leveraging on behalf of our clients this year. Real time … Continued

After months of planning and construction, last night we were excited to welcome our clients, friends, and family to the unveiling of our new building. A big thank you to all involved with helping make the opening of our happy new home a success and a huge thanks to all who attended.

In the late 80’s, Spike Lee directed a now famous commercial series for Nike’s Jordan shoe line called “It’s Gotta Be the Shoes”. It was a seminal moment for the marriage of branding and athletic fashion. In this vein, late last week, the proverbial internet caught fire over something purely aesthetic and subjective in nature. … Continued