Google Ads introduced Insights in late 2020 to provide you with trending keywords, audiences and opportunities. The new beta feature will roll out to advertisers in the coming months. Here's 4 ways you can use and get value from Google Ads’ Insights. https://t.co/w8oGjOc6dl

Facebook has shared some new tips on how to maximise lead generation via Facebook posts and ads, in order to boost the performance of your Facebook marketing efforts. Facebook's tips cover four key elements of effective lead generation: https://t.co/hnIxawErGo

Google Ads now allows you to exclude data from your smart bidding to prevent conversion tracking issues. Here's an example of when you might need to use this feature along with some best practices: https://t.co/KKAzxYfimy

If you plan on dedicating more time to reading and learning this year, here's a solid list of recommended books for marketers, leaders, entrepreneurs and executives. https://t.co/swCUd5OLgz

You might have heard about the upcoming Apple iOS 14 update. This will likely have an effect on ad targeting and reporting (among other things) in the platforms. This article explains things in more detail, along with some steps to take now and next. https://t.co/6z1UmNAYEJ