Refresh Web Design & Internet Marketing
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Refresh Web Design & Internet Marketing
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Mar 1, 2010
Wired Article: How Google’s Algorithm Rules the Web
Wired is one of two magazines I subscribe to, and at something like $8.00 for a year’s subscription, probably one of the best values I can think of. The March 2010 issue is of particular interest to me for its article on Google’s algorithm. Thankfully, Wired is about as open-source as they come, so you […] The post Wired Article: How Google’s Algorithm Rules the Web appeared first on Refresh Web Design.
Read moreFeb 4, 2010
What is “me nofollow”?
I have heard several people asking lately, “What is me nofollow?” And that tells me that they have been trying to analyze the value of outgoing links on Twitter. If that describes you, then good for you! You are thinking about SEO the right way by examining Twitter’s source code to see if it allows […] The post What is “me nofollow”? appeared first on Refresh Web Design.
Read moreJan 29, 2010
Horn Tootin’
You’ll have to pardon us momentarily as we unabashedly toot our own horn. Last year, we were thrilled to learn that the U.Va. Magazine monthly enewsletter (designed and developed each month by yours truly) won the CASE Circle of Excellence Silver Award in Electronic Communications. The 2010 national awards have yet to be held, but […] The post Horn Tootin’ appeared first on Refresh Web Design.
Read moreJan 18, 2010
How to Use Twitter for SEO
It is inevitable. Any social media application that gets big enough will eventually become the target of eager marketing executives, convinced that there must be a way to “leverage” it (read: use it to make money). The poster children for this phenomenon are Facebook and Twitter, both of which present unique challenges to the social […] The post How to Use Twitter for SEO appeared first on Refresh Web Design.
Read moreJan 4, 2010
What is PageRank?
As promised in my earlier entry about the importance of incoming links, I want to go into a little more detail about PageRank and what it means for your site’s ranking in the search engine results, specifically Google’s. PageRank is a means of assigning a value (in terms of perceived authority) to any page on […] The post What is PageRank? appeared first on Refresh Web Design.
Read moreDec 16, 2009
Is the HTML Address Tag Useful for SEO?
I was inspired to write this post because it’s a question I just recently asked myself. Having just started this website, I have been working a lot on the back-end, getting all of my SEO ducks in a row. Because I want our new website to rank well for local searches by potential clients, that […] The post Is the HTML Address Tag Useful for SEO? appeared first on Refresh Web Design.
Read moreNov 20, 2009
How important are incoming links?
Alternatively, this post could have been titled, “Do I REALLY need to conduct a link building campaign?” I think everyone asks this question because they are hoping to find the answer they WANT to hear. Something like, “A link building campaign? Nahhh, you don’t need one of those!” Unfortunately, it’s my job to bear the […] The post How important are incoming links? appeared first on Refresh Web Design.
Read moreFeb 9, 2009
The Google Ad During Super Bowl XLIV: How Hell Froze Over
In the days leading up to February 7, 2010, there was much online speculation about a rumor that Google would air an advertisement during Super Bowl XLIV. Certain people claiming to be “in the know” were certain that it would happen, but many found it hard to believe. That skepticism had a lot to do […] The post The Google Ad During Super Bowl XLIV: How Hell Froze Over appeared first on Refresh Web Design.
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