Response Media
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Jul 21, 2022
5 CRM Trends to Watch in 2022
CRM is a vital part of any brand’s strategy for acquiring and maintaining repeat customers. Understanding your audience at the micro and macro levels fundamentally changes the way you reach out to them and the way they think about and interact with your brand. Trends in customer communications have accelerated with big changes affecting the The post 5 CRM Trends to Watch in 2022 appeared first on Response Media.
Read moreJul 1, 2022
Response Media Launches First-Ever Carbon Neutral Email Service To Enhance Marketer Sustainability Efforts
This is the World’s First Carbon Neutral Email Marketing Solution, Offering Clients the Ability to Offset Emissions from All Their Outbound Marketing Emails JUNE 30, 2022 (ATLANTA, GA) – Response Media, an Atlanta-based independent, data-led digital marketing agency, today announces the launch of the first Carbon Neutral Email marketing solution ever offered. This service The post Response Media Launches First-Ever Carbon Neutral Email Service To Enhance Marketer Sustainability Efforts appeared first on Response Media.
Read moreOct 14, 2021
Thinking Beyond A/B Tests
It’s difficult to know if you’re reaching your marketing goals if you aren’t continually testing. Testing is necessary to make educated marketing decisions. To get started, you need a strategy that includes your measurable testing question, your baseline KPI, the variables you’re changing, what you aim to achieve, what you need to control for, and The post Thinking Beyond A/B Tests appeared first on Response Media.
Read moreOct 8, 2021
Response Media Expands Client & Development Teams with Strategic Hires
Friday, October 8th, 2021 — Response Media – an Atlanta-based independent, data-led CRM agency that works with the world’s leading companies to achieve optimal growth between brands and their audiences – today announces two new hires to align with its continued national growth and client acquisition. Response Media has been at the forefront of successful and inclusive The post Response Media Expands Client & Development Teams with Strategic Hires appeared first on Response Media.
Read moreSep 28, 2021
Optimizing Your Form & Improving the Value of Your CRM Program
In our previous forms blog post (How to Craft High-Performing Registration Forms), we delved into the most effective form fields, design elements, and UX experience to implement in your brand’s initial sign-up form. Now that you have the basics down, we’re taking a deeper dive to explore ways to optimize your existing form, which in The post Optimizing Your Form & Improving the Value of Your CRM Program appeared first on Response Media.
Read moreSep 21, 2021
The Power of a Multi-Channel CRM & Integrating Conversational SMS with Email
As marketers, we know CRM is a great tool for email communications. However, integrating communications by utilizing conversational SMS and email provides value for customers and prospects while producing valuable data for brands. Conversational SMS grants brands a unique opportunity to engage with customers and prospects on a platform they typically have handy—their mobile phone—in The post The Power of a Multi-Channel CRM & Integrating Conversational SMS with Email appeared first on Response Media.
Read moreSep 2, 2021
Back-to-School Email Trends Throughout the Pandemic
Across the nation, teachers and students are returning to the classroom in person. After what was an arduous year and a half, communities are embracing in-person education even in the midst of the pandemic. Brands are acknowledging the return through their back-to-school email sends, and we’ve noticed a shift in who and how they’re approaching The post Back-to-School Email Trends Throughout the Pandemic appeared first on Response Media.
Read moreSep 2, 2021
Understanding the Impact of iOS 15 on Your Email Results
The fall 2021 update to Apple’s mobile OS, labeled iOS 15, has significant privacy-focused features for users while making marketers’ jobs a little more complex. An opt-in feature called Mail Privacy Protection is of particular interest to email marketers, as it affects the usefulness of one of the most basic tools of data capture. And The post Understanding the Impact of iOS 15 on Your Email Results appeared first on Response Media.
Read moreAug 3, 2021
What the Colorado Privacy Act Means for Your Brand
With the passing of the Colorado Privacy Act, or CPA, Colorado becomes the third state in the country to enact digital privacy legislation following the sweeping European data privacy reforms of the GDPR. Additionally, more than 20 states have introduced data privacy bills for debate. It’s important to understand the Colorado law in context of the others to ensure your The post What the Colorado Privacy Act Means for Your Brand appeared first on Response Media.
Read moreJun 10, 2021
Response Media & Voxie Enter Marketing Partnership
Top CRM agency and text marketing leader join forces to build relationships at scale. ATLANTA, GA, June 10, 2021 — Today, Response Media (top data-led marketing agency in Atlanta) and Voxie (the leading conversational text marketing platform) announce their partnership to evolve brands’ SMS messaging to a more valuable and conversational relationship via text marketing. The post Response Media & Voxie Enter Marketing Partnership appeared first on Response Media.
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