Everything changed in 2020 and it is again in 2021 but for the better. And while change is a constant in business, this current and continuing state of flux is on a scale not matched in recent memory. In order to ride the changes, we are advocating a full and frank objective re-evaluation of everything you think you know about your business. And an ongoing process of evaluation and action that should ensure in 2021 your business can achieve: Increased Profitability Predictable Revenue Practical Dynamic Strategy We know that this is a daunting challenge. These searching questions are always hard to answer within a functioning business. Are your sales and marketing strategies and processes working as well as they need to? If not why not? Who are your customers now, and where are they? What are they buying and why? Are they buying what you’re selling? If so, are they buying from you? What needs to change? We are objective, and we are experts at dealing with shift and flux. We ca