We're looking for an interesting (how can we say 'cool' without sounding like totally daggy?) family with two or three kids, under the age of 12 to feature in an ad for a fabulous local business next Friday morning (11 December). You don't need to look like highly-polished Instagram influencers - in fact we'd prefer it if you didn't. Email anthony@rethinkmarketing.com.au or text me on 0448 488 002 with your details, and a few photos if you're interested.

What a brilliant initiative...well done Sarah & Sian on coming up with a great way to support local artists.

It would be hilarious if it wasn't so sad. Friction is the term we use to describe how you create micro barriers for your customers with you online experience. Removing this not only boosts your conversion rate but also makes for happier customers.