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With how much volatility our industry has seen the past few years, are all predictions “bold” as we kick off this new year?&#160; After all – the market has completely changed from this time last year, and looks to be significantly more competitive for dealerships in 2023. For those who don’t have a plan or [&#8230;]
The post <a rel="nofollow" href="https://reunionmarketing.com/5-predictions-for-automotive-marketing-2023/">Five Bold Predictions for Automotive Marketing in 2023</a> appeared first on <a rel="nofollow" href="https://reunionmarketing.com">Reunion Marketing</a>.

Reunion Marketing

Five Bold Predictions for Automotive Marketing in 2023

There are over 17,000 automotive dealerships in the United States alone –&#160;which means that you need a consistent way to get in front of in market customers and reaching those in the consideration process. That’s where SEO and content marketing come in handy –&#160;helping Google rank your content and display it for the millions of [&#8230;]
The post <a rel="nofollow" href="https://reunionmarketing.com/automotive-seo-content-marketing/">Content Marketing &amp; SEO: Your Guide to a Thriving Auto Dealership</a> appeared first on <a rel="nofollow" href="https://reunionmarketing.com">Reunion Marketing</a>.

Content Marketing & SEO: Your Guide to a Thriving Auto Dealership

It’s been a long 20 years –&#160;and Google has decided it’s time to do away with the old Webmaster Guidelines and rebrand to the new and improved Google Search Essentials. Understanding the preferences and limitations that come with the new update are essential to maintaining your status at the top of the first page, and [&#8230;]
The post <a rel="nofollow" href="https://reunionmarketing.com/google-search-essentials-update-everything-you-need-to-know/">Google Search Essentials Update: Everything You Need to Know</a> appeared first on <a rel="nofollow" href="https://reunionmarketing.com">Reunion Marketing</a>.

Google Search Essentials Update: Everything You Need to Know

It’s never a dull moment in the world of social media advertising; innovations and strategies move lightning fast and the ability to adapt to the ever-changing landscape of privacy and in-app updates can make planning tricky. In the automotive industry, Reunion Marketing was proudly one of the first adopters of On-Destination Automotive Inventory Ads, but [&#8230;]
The post <a rel="nofollow" href="https://reunionmarketing.com/instant-experience-ads-facebook-advertising/">What Are Facebook Instant Experience Ads?</a> appeared first on <a rel="nofollow" href="https://reunionmarketing.com">Reunion Marketing</a>.

What Are Facebook Instant Experience Ads?

As more small businesses have gained access to boutique agencies or local digital marketing talent, this phrase has evolved to account for the inundation of content out there: relevant content is king. Google continues to emphasize the importance of relevance implies that a lot of content out there is more superficial than substantive — it [&#8230;]
The post <a rel="nofollow" href="https://reunionmarketing.com/relevant-content-reliable-results/">Relevant Content, Reliable Results: The Power of Purposeful SEO Content</a> appeared first on <a rel="nofollow" href="https://reunionmarketing.com">Reunion Marketing</a>.

Relevant Content, Reliable Results: The Power of Purposeful SEO Content

One of the most prominent topics of the automotive industry is the momentum behind the production and purchasing of electric vehicles. There’s much debate on this topic, but the data speaks for itself with the search terms like “electric vehicles” and “hybrid cars” doubling in search frequency year-over-year, June 2021 to June 2022. As a [&#8230;]
The post <a rel="nofollow" href="https://reunionmarketing.com/electric-vehicle-content-on-your-dealerships-website/">Electric Vehicle Content On Your Dealership’s Website</a> appeared first on <a rel="nofollow" href="https://reunionmarketing.com">Reunion Marketing</a>.

Electric Vehicle Content On Your Dealership’s Website

Google’s yearly Google Marketing Live is when the search engine juggernaut announces what digital advertisers have to look forward to in the year to come. This two-hour hybrid event that took place last week had some exciting updates. Here’s Reunion Marketing’s take on what to be looking forward to in the year ahead! Performance Max [&#8230;]
The post <a rel="nofollow" href="https://reunionmarketing.com/google-marketing-live-2022-summary/">Highlights From Google Marketing Live 2022</a> appeared first on <a rel="nofollow" href="https://reunionmarketing.com">Reunion Marketing</a>.

Highlights From Google Marketing Live 2022

Vehicle Listing Ads (VLAs) entered the digital marketing ecosystem at a time when platforms are creating siloed environments to capture as much data and user intent as possible. These customized ads leverage attributes you provide coupled with automation to streamline the process, ultimately yielding an improved return on ad spend (ROAS), volume, click-through rates, and [&#8230;]
The post <a rel="nofollow" href="https://reunionmarketing.com/reunion-marketing-now-offering-vehicle-listing-ads/">Reunion Marketing Offering Vehicle Listing Ads (VLAs), Keeping Inventory Top-Of-Page And Mind</a> appeared first on <a rel="nofollow" href="https://reunionmarketing.com">Reunion Marketing</a>.

Reunion Marketing Offering Vehicle Listing Ads (VLAs), Keeping Inventory Top-Of-Page And Mind

Change can be tough, but it is inevitable. As user journeys online have changed rapidly over the past few years, so will the ability to analyze data to learn about the information that could benefit your business. The rollout of Google Analytics 4 (the fourth iteration of Google Analytics) promises to be the new guiding [&#8230;]
The post <a rel="nofollow" href="https://reunionmarketing.com/be-ready-for-google-analytics-4/">Keep Your Historical Data Safe! The Rollout of Google Analytics 4 Is Coming</a> appeared first on <a rel="nofollow" href="https://reunionmarketing.com">Reunion Marketing</a>.

Keep Your Historical Data Safe! The Rollout of Google Analytics 4 Is Coming

The only constant in digital marketing is change.&#160; Whether the change is driven by privacy expectations or consumer behaviors, we have to navigate an ecosystem as volatile — or exciting, depending on your perspective — as ever. One of the most effective changes we’ve experienced at Reunion Marketing these past few years is leaning into [&#8230;]
The post <a rel="nofollow" href="https://reunionmarketing.com/performance-max-campaigns-explained/">Performance Max Campaigns Explained</a> appeared first on <a rel="nofollow" href="https://reunionmarketing.com">Reunion Marketing</a>.

Performance Max Campaigns Explained

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RT @MAXdigitalLLC: The summer heat may be cooling off, but that doesn’t mean there isn’t a lot to learn. @Tscoutelas continues his summer l…

RT @SavilleReunion: Check out "Lifetime Customer Value: Looking Beyond 30-Day Cycles" at  https://t.co/AD9FTJuliT 

It's time to stop looki…

RT @KainAutomotive: Congratulations to @spincar  and Britt DeJohn for winning the #Kain2020 Shark Tank.  Excellent competition from all the…

Closing out the #ASOTU in #Philly with a socially distanced podcast interview by @PaulTheDaly and our CEO @DaveSpannhake

RT @SavilleReunion: Seeking perspective on how to truly set up, optimize, and leverage your dealership's #GoogleMyBusiness? You can listen…

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