Reverse Thought Creative Studio Pvt. Ltd.
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Reverse Thought Creative Studio Pvt. Ltd.
1 review
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SOCIAL MEDIA MARKETING
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May 16, 2022
Website accessibility – The digital step towards inclusivity for all
As per World Bank and World Health Organisation estimates, there are 1 billion differently-abled people in the world today. That’s 15% of the global population! Being able to access the internet helps people exercise their rights and improve their standard of living. That’s why, it is critical that important websites can be used and accessed by people with various abilities without exceptions. This is particularly true of government websites as they impact people at scale. That’s where website accessibility comes in. So what exactly is web accessibility? The Web Content Accessibility Guidelines (WCAG) define what it means for a website to be accessible. Let’s understand what we mean by disability and how implementation of these standards can help people overcome challenges while searching and consuming information. Website accessibility caters to people with auditory, cognitive, visual, neurological, physical and speech disabilities. It also caters to people with challenges such as old age or temporary problems like a broken arm or lost glasses. Accessibility is also important for people who struggle with challenges such as slow internet connections or people in rural areas. Several solutions can help create accessible websites such as : Use of videos to explain the textual content Use... The post Website accessibility – The digital step towards inclusivity for all first appeared on Reverse Thought.
Read moreApr 29, 2022
5 Irrefutable laws of B2B Marketing
B2B selling has undergone a huge transformation due to the pandemic, accelerating their adoption of digital channels to establish new connections and generate leads. While slowly events & exhibitions are making a comeback, the reach and freedom that the digital environment offers cannot be overlooked. But how different is B2B marketing from retail marketing? And how do you ensure maximum success while selling your product online? Here are some laws to the rescue: Your website is your most powerful tool. Your website is the first port of call for prospects and it’s crucial that information is quick to discover, easy to ingest and that the overall persona needs to be in line with your customer’s expectations of your brand. You cannot generate impulse purchases The buying cycle is long and therefore impulse purchases are not your thing. Save your marketing dollars on display ads and focus on other channels instead. PR, search ads, SEO, social media activities and email campaigns will offer much higher ROI. You can use display ads for remarketing though. You need to constantly generate content Yes, content is king when it comes to online success. Case studies, whitepapers, blogs, email newsletters, videos and so on –... The post 5 Irrefutable laws of B2B Marketing first appeared on Reverse Thought.
Read moreJan 4, 2022
Are your creative agency & your brand a match made in heaven?
The new-year is here and things are beginning to look up. Obviously, you want to push the accelerator on your marketing communications, internal communications and so on. You seek out a creative agency by inviting proposals from a few and now you got to choose. But how do you make the right decision to ensure that this marriage is not about compromise or worse still, divorce? After working with clients for over a decade, we can safely share some inside hacks to make it easier for you to take a pick and ensure the best outcomes for your projects day after day. So let’s dive in! Do your homework Before you even embark on your search; define your expectations, scope of work, budget, team and every other detail that you can think of. Is there an overall strategy in place? What is your benchmark? Setting and communicating your expectations is the first step to a successful partnership. Evaluate their portfolio An agency’s portfolio serves as a pretty good indicator of their work and aesthetic sensibilities. Usually, this is the first point of selection for any brand manager. Ask for work related to your kind of projects & also check for... The post Are your creative agency & your brand a match made in heaven? first appeared on Reverse Thought.
Read moreJan 9, 2021
Brand Communication In The Age Of Social Media
It is now common knowledge that social media has the power to make or break a brand and is to be used with caution. However, about a decade ago, brands had become eager to make use of the new formed digital world of social media. The general idea was that social media would allow more brands to achieve real time communication directly with their audience in the palm of hands while possibly allow the freedom to skip the not so pocket friendly modes of traditional media like television and newspapers for advertising. The 2010’s gave rise to what is called branded content where apart from their regular commercials and branding clips, brands had the opportunity to create and share fresh content like gif, images and memes to make themselves more relatable, garner more engagement and communication with the audience. However, as the years went by, a new set of obstacles has taken birth that have to be carefully tackled to maintain a brands image which could not only be affected in the digital world but also in the real world. In today’s world which runs on social media, presents a rather turbulent time for brands and companies. Recently, one of... The post Brand Communication In The Age Of Social Media first appeared on Reverse Thought.
Read moreAug 20, 2020
Google services down globally, Gmail, Drive worst affected
This is the second time in two months that Gmail suffered such a massive outage. Soon after Google services especially Gmail and Drive suffered a major outage across the world including in India on Thursday morning, the tech giant issued a short statement confirming the disruption. “We are investigating reports of an issue with Gmail. We will provide more information shortly,” read the statement on Google Apps status page. The DownDetector portal that tracks outages showed 62 percent people facing problems with attachments and 25 percent reporting issues with log-ins. Not everyone, however, was impacted by the outage, the cause of which was not yet known. Thousands of people took to the Down Detector website to report issues with Gmail and other Google services. The social media platforms were also flooded with such messages. “GMAIL IS DOWN. I can’t decide if this is wonderfully liberating or wildly stressful,” posted one user on Twitter. “Can’t send emails, at the same time when you try to compose an email, saving to draft fails too,” another commented. This is the second time in two months that Gmail suffered such a massive outage. In July, Google users had a harrowing time in India as... The post Google services down globally, Gmail, Drive worst affected first appeared on Reverse Thought.
Read moreJul 24, 2020
Customer Lifetime Value Calculation for Email Marketing
“What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth (to you). A customer lifetime value calculation of your subscribers combined with the ROI of your email campaigns helps make smarter decisions, improving your marketing strategy. So how can you calculate ROI and the customer lifetime value of an email subscriber? Calculating ROI The hard part in calculating the Return on your Marketing Investment (ROI or ROMI) is to uncover the data. There is a free email marketing ROI calculator on the site. ROI can show you how much return certain investments have had, and see which have been effective. This allows you to compare and select tactics and channels to focus on more (or see which ones you need to improve). Calculating your own email ROI also allows you to play with the numbers to see the impact of changes. Defining the Customer Lifetime Value of an email subscriber Email subscriber lifetime value is a same kind of metric as a customer lifetime value (CLV). But instead of taking the lifetime... The post Customer Lifetime Value Calculation for Email Marketing first appeared on Reverse Thought.
Read moreJul 22, 2020
PPC: Why You Must Include It In Your Digital Marketing Campaign
PPC or Pay Per Click has become an integral part of any digital marketing campaigns in modern times. Especially small business owners might gain a lot from PPC. Most small businesses have a very small budget for marketing. As is the usual norm, they pay more attention on SEO, social media marketing, email marketing, website development, etc. However, the prestigious magazine Forbes suggests that since it needs to have leads from the very beginning instead of starting with SEO, they must start off with PPC (Google Ad-words campaign). There is a better chance of getting ROI on it. Here are a few reasons why you must consider it to be crucial in your marketing campaign. Cost-effective PPC is actually a waste of time and money – this myth is behind the less popularity of this method of marketing. The risk attached to it is real though. If you do not pay much attention, in no time your money will go down the drain and you will have no budget for your campaign at all. So, what you need to do is start very slow and keep experimenting to see what is working for you. To know what is working, you would need to... The post PPC: Why You Must Include It In Your Digital Marketing Campaign first appeared on Reverse Thought.
Read moreJul 9, 2020
How Digital Marketing Can Help Small Businesses During A Pandemic
Small businesses have been heavily hit by the pandemic It’s been more than six months that everyone is suffering from such a phase that no one ever expected. It is not only about one person, one business, one state, or one country, and it is about the whole world that everything has come to a halt. There is so much pain inside the people, physically, emotionally, and especially financially. People lost their jobs as businesses are going down. There are no sources of income for both people and businesses. The biggest impact pandemic lay in small businesses. Pandemic affected them so hard that there is no scope to grow and take the business on higher levels. All the strategies that small business owners have planned for the future are going in vain and have brought their businesses at the initial level. But there comes the ray of hope, as technology is increasing and people are moving towards digital platforms, Digital Marketing is playing a crucial role for small businesses. Digital Marketing is giving businesses opportunities to come again onshore and making them ready to enter the sea of tremendous scope that they never ever expected. Role Of Online Marketing... The post How Digital Marketing Can Help Small Businesses During A Pandemic first appeared on Reverse Thought.
Read moreJul 7, 2020
Techies, Government Wants You To Make These 14 Types Of Mobile Apps
1. Street maps app A mobile application offering satellite imagery and street maps, as well as functions such as a route planner for traveling by foot, car, or with public transportation. 2. Techies, government wants you to make these 14 types of mobile apps The Ministry of Electronics and Information Technology (MeitY) along with Atal Innovation Mission – Niti Aayog has just launched the Digital India AatmaNirbhar Bharat Innovate Challenge. This initiative gives an opportunity to techies around India and the start-up community to create world class ‘Made in India’ apps. All details of the challenge are available at “innovate.mygov.in”. The last date of submission is July 18, 2020. The prize money for top apps is between Rs 20 lakh and Rs 2 lakh depending on the category. While the contest is open for eight broad categories of apps, here are 14 specific categories and problem statements that the government wants techies to focus on and create solutions. 3. E-commerce app to help people try out products virtually A mobile application harnessing the most accurate facial and/or body mapping technology to allow for a true-to-life virtual try out of products like spectacles, clothes, etc. 4. Real-time speech-to-speech translation app Mobile... The post Techies, Government Wants You To Make These 14 Types Of Mobile Apps first appeared on Reverse Thought.
Read moreApr 28, 2020
Some Things That Need To Continue Post Coronavirus
The Coronavirus or COVID19 has changed our world overnight, turning it upside down. Suddenly, we are adapting to a new life where the professional and private worlds intersect each other, our priorities and plans are not what they used to be and we are not the same people we used to know ourselves to be. While, we cannot wait for the lockdown to get over, there are plenty of wonderful things that have happened during this period, which we wish would become the new normal. Work from home: While there’s nothing like sharing a cup of tea with colleagues and working in decent attire (and not pajamas), work from home has plenty of benefits. This mode saves time and money and according to experts, also improves productivity. When you’re home, you’re likely to eat healthier and also catch your 40 winks in the afternoon. And don’t tell me you don’t like the heightened sound of birds or that you don’t feel a twinge of delight when ‘nature heals’. Kids helping around the house: With the no-maid situation, families have had to work as a team to get through their daily tasks. This means kids have been contributing to the daily... The post Some Things That Need To Continue Post Coronavirus first appeared on Reverse Thought.
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