Riger Marketing Communic
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Riger Marketing Communic
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SOCIAL MEDIA MARKETING
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Nov 10, 2022
Instagram vs. TikTok: Where do Videos Belong?
In 2021, TikTok and Instagram were the most downloaded apps in the world. In fact, no app has seen more downloads than TikTok since 2018. This left Instagram with the challenge of how to measure up. Their solution? Instagram Reels. What are Instagram Reels? The main difference between TikTok and Instagram is their content – […] The post Instagram vs. TikTok: Where do Videos Belong? first appeared on Riger | Marketing Communications - PR, Media, Research - Binghamton NY.
Read moreAug 26, 2022
Goodbye, Universal Google Analytics. Hello, GA4!
The Google Analytics platform you’ve been using, also known as Universal Google Analytics, is retiring July 1, 2023. So what’s up next? GA4, the next generation of Google Analytics. Why has Google introduced GA4? For better analytics of course! GA4 was built to measure and provide deeper insights from website and mobile app interactions, which […] The post Goodbye, Universal Google Analytics. Hello, GA4! first appeared on Riger | Marketing Communications - PR, Media, Research - Binghamton NY.
Read moreAug 16, 2022
From High School to Higher Education: How to Attract College Applicants
For higher education institutions, marketing to high-school students in 2022 may be nothing like it was only two years ago. The fact is, Gen Z views higher education more pessimistically than ever following the COVID-19 pandemic. In order to get through to these young students, collegiate marketing strategies must keep up. Here are three simple […] The post From High School to Higher Education: How to Attract College Applicants first appeared on Riger | Marketing Communications - PR, Media, Research - Binghamton NY.
Read moreJun 28, 2022
Digital vs. Traditional Advertising: Who Wins?
“When used together, traditional and digital marketing can reach more audiences, build and keep trust, and motivate buying from consumers who otherwise might tune out marketing messages.” –Harvard Business Review With apps like TikTok and Snapchat drawing in hundreds of millions of users every day, companies now more than ever are directing their attention toward […] The post Digital vs. Traditional Advertising: Who Wins? first appeared on Riger | Marketing Communications - PR, Media, Research - Binghamton NY.
Read moreMar 17, 2022
Advertising on Streaming Services: Is it over the top?
Streaming services have led millions of viewers to cancel cable subscriptions in the past two years. These cord cutters are instead opting to watch their favorite shows on Netflix, Disney+, Amazon Prime, and the like. The number of cord cutters is predicted to continue growing steadily, making over-the-top (OTT) advertising an increasingly attractive marketing strategy. […] The post Advertising on Streaming Services: Is it over the top? first appeared on Riger | Marketing Communications - PR, Media, Research - Binghamton NY.
Read moreFeb 16, 2022
Progressive Podcast Advertising with Psychographics
Podcast listening is at an all-time high, and podcast advertising is rising along with it. For some markets, podcast advertisements have higher rates of engagement and customer recall than both radio and social media ads. Podcast listeners are generally older, educated, and making their own financial decisions, meaning they’re more likely to spend money on […] The post Progressive Podcast Advertising with Psychographics first appeared on Riger | Marketing Communications - PR, Media, Research - Binghamton NY.
Read moreDec 9, 2021
Happy Holidays from Riger
“Almost everything will work again if you unplug it for a few minutes …including you.” – Anne Lamott Download the holiday coloring page and relax into the new year. Link to holiday coloring page The post Happy Holidays from Riger first appeared on Riger | Marketing Communications - PR, Media, Research - Binghamton NY.
Read moreOct 22, 2021
Gen Z is on Snapchat, and you should be, too!
Marketing to Gen Z is unlike almost any other age group. Luckily, social media apps like Snapchat are a perfect way to target these younger generations. Snapchat, a multimedia app known for its disappearing photos or messages, is extremely popular among Gen Z. The app easily allows companies to localize advertisements for their target audience, […] The post Gen Z is on Snapchat, and you should be, too! first appeared on Riger | Marketing Communications - PR, Media, Research - Binghamton NY.
Read moreOct 6, 2021
In the era of digital marketing, is direct mail dead?
Although it seems like digital and social media marketing keep inching paper closer and closer to the recycling bin, we’re happy to tell you the answer is a definitive NO. Direct mail is alive and well, and here’s why. It’s no surprise that customers/donors of all ages have adapted their media consumption more and more […] The post In the era of digital marketing, is direct mail dead? first appeared on Riger | Marketing Communications - PR, Media, Research - Binghamton NY.
Read moreJul 23, 2021
Marketing on a shoestring budget?
Woot, woot, it’s budget time! We know what you’re thinking. “I don’t have time.” “Funds are tight. “Good help is hard to find.” Insert favorite excuse here: __________________. For the small business owner or nonprofit director, there’s no time like right now to put together a basic marketing budget. Waiting just makes it harder. Start […] The post Marketing on a shoestring budget? first appeared on Riger | Marketing Communications - PR, Media, Research - Binghamton NY.
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