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SOCIAL MEDIA MARKETING
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Sep 15, 2021
By Kris Conesa Senior Director of Media Strategy It’s a dirty little secret within the public relations industry that more than a few well known agencies rarely ever have a plan. What they do have is a media list. A list of every reporter they have ever been in contact with and many that they’ve […] The post THEY PRAY, WE PLAN: STRATEGIC MEDIA SEQUENCING AND WHY IT MATTERS appeared first on Roar Media.
Read moreApr 29, 2021
In today’s highly polarizing world, companies often find themselves between a rock and a hard place. In a time when consumers increasingly expect brands to weigh in on political and social issues, companies find themselves in a precarious situation in which they must decide whether to step into the conversation, and if they do, what […] The post In Turbulent Times, Your Company’s PR Is More Crucial Than Ever appeared first on Roar Media.
Read moreApr 29, 2021
Even prior to the pandemic, social media had grown to become an invaluable asset that companies could leverage to engage with their shoppers and create new business opportunities. Upon the arrival of the pandemic and ensuing global lockdown, however, millions found themselves in search of an avenue through which they could rekindle that lost connection […] The post Ahead of The Curve: Emerging Social Media Trends Your Company Can Pounce On appeared first on Roar Media.
Read moreFeb 26, 2021
The onset of the Coronavirus Pandemic last year ushered in a new normal for society, one where all aspects of our lives were upended, and companies scrambled to adapt as a nightmarish tragedy unfolded. The rapid shift to work from home was just one of the significant changes that companies had to make to ensure […] The post As Prospects Change, Your Company Must Too: Preparing For The Post-Covid Transition appeared first on Roar Media.
Read moreFeb 26, 2021
Having an e-commerce business is one thing, but without the ability to drive traffic to it, what use is it? Building an online e-commerce presence is a solid foundation, but to truly thrive and prosper in the digital landscape, you have to court shoppers and come to them, not the other way around. E-commerce advertising […] The post Elevate Your Sales With E-commerce Advertising appeared first on Roar Media.
Read moreFeb 25, 2021
How do you win when marketing in the face of contentious political issues? It may not be possible. The post Brands Walk A Marketing Tightrope Over Political Chasms appeared first on Roar Media.
Read moreNov 12, 2020
The post ‘Tis the Season to Maximize Black Friday and Cyber Monday With Social Media appeared first on Roar Media.
Read moreNov 12, 2020
The post This Holiday Season, Give Your Company the Gift of E-commerce Dominance appeared first on Roar Media.
Read moreSep 24, 2020
The coronavirus’s challenges have left companies searching for answers about how, or even if they want to communicate. Many find their pre-pandemic messaging doesn’t speak to the new normal with some responding by going dark. The post Advice On Accelerating The Growth Of Your Business From One Of The 50 Fastest-Growing Private Companies In South Florida. appeared first on Roar Media.
Read moreSep 24, 2020
The coronavirus’s challenges have left companies searching for answers about how, or even if they want to communicate. Many find their pre-pandemic messaging doesn’t speak to the new normal with some responding by going dark. The post Preparing Your Company For E-commerce Prime Time appeared first on Roar Media.
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