Agency made the audit of all our digital marketing activities a few years ago. They found mistakes in our Meta and Google ads and prepared a list of actions that we should implement. Made suggestions on how to improve work with our email marketing. That audit was really helpful, we strongly improved the quality of leads and decreased CAC. This year we have started to sell our software in the new Philippine market. We had a problem with lead generation. We need to attract new customers with an acceptable payback period in the short term. After the last audit we also already decreased CAC, due to the right work with GEO targeting. Also, we got a lot of ideas on tracking our paid ads and finding new ideas on how to optimize our email marketing campaigns. During the last audit, we also found new ideas for attracting customers with not typical methods: outreach, crowd marketing, working with the local community, etc.

We’ve been working with Roman.ua team on email marketing and PPC since 2015. I can definitely say that Olga (head of team) works for us as a high-level contractor. I’d even put it this way: she fulfills the role of the CMO for our project. Now what I like about her approach is that she always prefers to spend more time on high-tech solutions using the systems approach. And she goes for the use of technologies instead of fixing something by hand temporarily. For example, they set up an email automation system with more than 300 trigger emails. A highly recommended agency.

Roman.ua is not an ordinary internet marketing agency; they are professionals in their field with extensive experience. Roman.ua was entrusted with complete control over our digital marketing; they could do whatever they thought necessary to achieve our business goals. At first, advertising campaigns were launched through Google ads: shopping, search, and banner ads; Google Analytics was set up. The next stage was the launch of advertising through Facebook and Instagram; Roman.ua helped to set up and launch Facebook post boosting & shopping campaigns. Later, e-mail marketing and specific B2B digital marketing campaigns were also set up. We worked with Roman.ua for two fruitful years. Roman.ua’s work has resulted in a 50x increase in monthly turnover, a 21x growth in monthly orders, and 37 times more leads.

Whereas it’s hard to estimate the direct profit from implementing data warehouse projects and building a metrics framework, I'm sure to say that working with Roman.ua's team saved us tons of analysts' and data engineers' time and also brought the decision-making process in our company to a new level. They communicated well to respond to queries in a timely manner. The team was clever. I was surprised by Roman’s deep understanding of technical details. Taking into account the nature of our project, this was a key advantage that made this company really unique to me. Sometimes, small details of data gathering and storage in GA can play a critical role, especially with large-scale non-ecommerce projects where built-in metrics are not 100% suitable for implementation.

Agency made the audit of all our digital marketing activities a few years ago. They found mistakes in our Meta and Google ads and prepared a list of actions that we should implement. Made suggestions on how to improve work with our email marketing. That audit was really helpful, we strongly improved the quality of leads and decreased CAC. This year we have started to sell our software in the new Philippine market. We had a problem with lead generation. We need to attract new customers with an acceptable payback period in the short term. After the last audit we also already decreased CAC, due to the right work with GEO targeting. Also, we got a lot of ideas on tracking our paid ads and finding new ideas on how to optimize our email marketing campaigns. During the last audit, we also found new ideas for attracting customers with not typical methods: outreach, crowd marketing, working with the local community, etc.