Nov 9, 2021
7 Most Common Digital Marketing Mistakes Businesses Make — RR Brain
Digital Marketing is the face of today’s business world. The internet has given everyone equal access to information and it’s up to businesses to provide consumers with an experience that will encourage them to choose their products. But, there are many common digital marketing mistakes that prevent companies from reaching their full potential.In this article, you will get to know about the 7 most common digital marketing mistakes businesses make.Mistake #1: Not having a websiteMistake #2: No Mobile ResponsivenessMistake #3: No SEO StrategyMistake #4: Lack of Social InteractionMistake #5: Not Using AnalyticsMistake #6: Focusing On the Wrong MetricsMistake #7: Not Understanding Your AudienceMistake #1: Not having a websiteHaving a website is essential and the need of every business. Without a website, people may question your legitimacy as a business. Having a website is an opportunity to establish an incredible first impression and give individuals solace that you’re a genuine business. Exhibiting your brand to your forthcoming clients is perhaps the main thing that you can do.If you are thinking of Digital Marketing then you must have a website.Learn Digital Marketing OnlineMistake #2: No Mobile ResponsivenessNowadays people use mobile phones moreover laptops so it’s important to have a mobile responsive website. A responsive website has a flexible design that changes as indicated by screen size. The significance of responsive website design is that it offers an advanced browsing experience. Fundamentally, your website will look incredible and work well on a laptop (or PC), a tablet, and a mobile phone’s browser.Mistake #3: No SEO StrategyDo you know 70% of small businesses don’t have an SEO strategy? Without SEO strategyOrganizations, nonetheless, should utilize SEO to work on their online visibility and traffic at little expense. There are 5 SEO strategies that every business should focus on:1. Keyword research and targeting2. Local SEO (search engine optimization)3. Mobile optimization4. Content creation5. Link buildingLearn SEO OnlineMistake #4: Lack of Social InteractionBusinesses should interact with their social media audience. Most businesses do not use social media whereas some businesses use social media just to promote their product & services. We understand that every business has the intention to sell their product & service to yield some profit but everyone is not interested in your offering so companies should perform some engagement activity over social media so that people feel connected with the organization.Mistake #5: Not Using AnalyticsAnalytics gives us an idea about website visits, new users, demographic factors, and lot more things. By using analytics one can get to know about their audience and track the things. Google Analytics is one of the most popular tool that helps you track your audience, conversion, and many more things.Mistake #6: Focusing On the Wrong MetricsIf you can’t measure it then you can’t track it. There are 9 important metrics to track:· Organic Traffic· CTR· Exit Rate· Pages per session· Average page load time· Core web vitals· Backlinks and referring domains· Top keyword ranked· Pages crawled per dayMistake #7: Not Understanding Your AudienceThe first step of every business is to know their target audience — what they require, what they want etc. If you are tapping into the wrong audience then your marketing efforts are useless. It’s better to know your audience first. Research who they are and what their needs are using market research. Analyze and break the audience down into groups using audience segmentation. Choose a segment(s) to target that best aligns with the business's product and service offerings. You should do the marketing activities where your audience is present.Conclusion: With all of the different aspects of digital marketing, it’s easy to make mistakes when trying to grow your business. We hope this list helps you avoid some common pitfalls and can help you with your digital marketing efforts. You can contact us now if you would like professional advice on how to avoid the most common mistakes in digital marketing and improve your overall ROI.
Read moreOct 24, 2021
7 High Paying Skills of 2021-22: Top in-demand skills for future
The market is constantly changing at a fast pace and we enter a new decade of increasing digital transformation and automation. Technology-driven careers becoming more popular and demanding so it's important for us to upgrade ourselves with the latest technology to survive in this changing market demand. 7 high paying skills of 2021-22Knowing the right career path is important. If you just started your career or are in a stage of choosing the right career path for you then you should first comprehend your interest and zeal for going in a particular area. You can attend the FREE Career Counselling Session by an Industry Expert who can guide you in choosing the right career path. In this article, we'll review some most demanding and high-paying skills of 2021-22 and the near future. Learning these skills will lead you to top MNC's and give a boost to your career.7 High Paying SkillsCloud ComputingArtificial IntelligenceCoding & Software EnhancementDigital MarketingBlockchainAnalyticsDesign1. Cloud ComputingCloud computing is one of the most popular and demanding skills in most organizations. As most of the organization is moving their business function to cloud - the global network of remote servers, the demand for cloud engineers is increasing rapidly.Cloud services include - Amazon Web Services (AWS), Microsoft Azure, Google Cloud, etc. Cloud engineer is responsible for overseeing the process, referred to as migration, and maintaining the new system.Salary: In India, the Salary Package of cloud engineers starts from 13LPA and goes beyond 50LPA.2. Artificial IntelligenceArtificial Intelligence (AI) programming and design are twenty-first-century skills with the purpose to boost your chance of landing a well-paying job in a thrilling industry.Due to the growing range of organizations that need to streamline their workflows and derive insightful data while minimizing cost, experts in the fields of Artificial Intelligence (AI) and machine learning are in excessive demand. These experts typically manage the development of AI. They develop, check and implement AI models, in addition to maintain the organization’s underlying AI infrastructure. If you want to develop these skills, you’ll want a sturdy foundation in software program design, facts, coding, engineering, and comparable fields.AI is currently merging with quantum computing. These fantastic effective machines have a processing speed of around a hundred million times quicker than current industrial laptops and PCs.Salary: In India, the Salary Range of AI Engineers starts from 6LPA and goes up to 25LPA.3. Coding & Software EnhancementTech and IT companies pay massive salaries to people who've splendid coding skills. By hiring such individuals, these companies can broaden outstanding products and provide first-rate services. Hence, coding is one of the pinnacle skills in demand in the future. It is an evergreen skill in order to guarantee a promising career if you can end up an professional in it. You can even learn coding skills for FREE. Salary: Salary Range starts from 3LPA and goes up to 30LPA depending on the skills.4. Digital MarketingMarketing is the heart & soul of every business and now in this digital era, everything is online including products, services, businesses. Social media has become a part of our life and companies move their marketing strategies online Thus demand for digital marketing is increasing constantly.Many companies are understanding the importance of digital marketing and are often searching out people with strong search engine optimization marketing talents to increase their company’s visibility and online presence. This tech skill is in great call for obvious motives: increase visibility manner more web site visitors, and more web site visitors results in increasing conversions, clients and sales.You can Learn Digital Marketing Modules for FREE.Salary: Starts from 3LPA and goes up to 12LPA depending on the expertise and experience.5. BlockchainBlockchain is one of the modern-day technologies that are unexpectedly rising in demand. Blockchain can be described as the system of recording information in a manner that makes it hard, nearly not possible to hack, exchange or cheat the system. Therefore, blockchain is one era that is empowering virtual security and consequently, a desperate need of the age.Companies of all sorts and sizes are an increasing number of leveraging blockchain—the era that underlies cryptocurrencies like bitcoin—to lessen cost, cash flow discrepancies, and transaction processing time. Blockchain allows companies to coordinate with each other and make transactions easily without interference from banks and different financial institutions.Blockchain is an incredibly new generation and can effortlessly be blanketed a number of the maximum in-call for talents for destiny.Salary: Starts from 6LPA and goes up to 35LPA depending on the expertise and experience.6. AnalyticsYou may already use analytical skills in your daily work. Brainstorming, detecting patterns, decoding information, observing, theorizing, integrating new facts, and making decisions based on multiple factors and alternatives available all require the usage of analytical skills.Data analysts, business analysts, technical analysts...Companies cannot function without analysts nowadays. A competent analyst knows how to use statistical techniques and analytical skills to carry out the consequences from data sets. Analysts can derive consequences even from indistinct data factors and details. Knowledge of SQL, R, SASS, PowerBI, and similar tools can have you ever stand out as a successful analyst. Knowing the basics of finance and a way to create an interactive dashboard are similarly critical. The analysis is a pinnacle talent and might pay you high, particularly in the IT organization.Salary: Starts from 6LPA and goes up to 20LPA depending on the expertise and experience.7. DesignThe design includes various occupations such as Graphic Designer, UI/UX Designer, Animation, etc. All these profiles are high in demand. The UI designer designs the mobile app and website whereas animators are required for visual effects in tv, movies, video games, etc.These design skills pay you high depending upon your expertise.Salary: Starts from 3LPA and goes up to 20LPA depending on the expertise and experience.
Read moreJun 29, 2020
How To Earn Money Online Without Investment in 2020 | RR Brain
Everyone wants to earn money. You might get tired of searching for ways to earn money online.In this article, you will get to know about 5 amazing ways to earn money online without investment.Nothing happens quickly, you have to be patient to earn money online. So let's start.........1. FreelancingIf you have strong knowledge of any area or you have expertise in a particular area then you can start freelancing or you can become a freelancer. The benefit of being a freelancer is that you can work at your convenience and can charge what suits you. There are the various platform on which you can register and start earning such as:UpworkFreelancerPeoplePerHourFiverrGuru and may more.2. Buy & Sell DomainsYou might not aware of this but you can rent your website to others if it has good traffic. If someone doesn't want to purchase a website one can get it on rent and start advertising his/her products on that website. So you can make a good website and rent it to others.Another way is if you have a good domain which has popularity then you can sell this domain. There is a bid option on Domain & Hosting sites such as GoDaddy where if your domain has popularity and people willing to purchase it then they will bid for your domain and you can sell that domain on the highest bid.3. Blogging/VloggingIf you are a good writer then you can start your own blog and can earn money through it. All you need to do is you can create your blog website on any platform there are some free platforms as well like, Wordpress, Wix, Blogger and so on but I personally suggest Blogger. Here you can easily create a Blog and once it gains popularity you can start Google Adsense to earn money.On the other way if writing is not your cup of tea then you can start vlogging. Vlogging is the way to interact with people through video. In this, you should have amazing content so that people watch your videos. You can choose your niche to create video content. Nowadays people love to watch Informational Videos, Entertainment Videos, and Motivational Videos as well. So you can choose your niche and start with Vlogging.4. Become an InfluencerDo you have so many followers on Instagram, Facebook, or other social platforms? If yes then you can become an influencer. The influencer is the person who influences people towards his/her offerings. If you have a great number of followers then many companies will contact you to try their products/services and experience the difference and also ask you to share the same with your audience by this way your audience would also love to try that product/service and this benefits the company whose product/service experience you shared on your social media account and they will pay you a good amount for this.5. Affiliate MarketingAffiliate Marketing is the process of earning money/commission by promoting other company/people's products. If you have a good website on which you have a huge amount of visitors who visit on your website on daily basis then you can start affiliate marketing. All you need to do is publish the product on your website/blog/article and link it to Amazon, Flipkart, or other eCommerce companies who has affiliate marketing facility. By doing this whenever a visitor comes to your website and click on the product link and then buys it you will get a commission. You can also list the products on your social media accounts and can also write reviews about the product and when someone buys from that link you will get the commission.
Read moreMay 13, 2020
3 Steps to Get First 10,000 Visitors from Google | RR Brain
Want to get first 10,000 visitors from Google? Ah! Well It isn't easy but it's not hard as well. Today I will tell you how you can get first 10,000 visitor from Google. So let's startWhat you need to do is just follow these 3 simple steps. Get Set Go....................Step #1: Find the right keywordsChoosing the right keyword is an important thing because if you pick the wrong keywords, you’ll find yourself with little to no traffic and, even worse, not only this you’ll also find yourself with little to no sales.So, find the right keywords before taking any other step. let’s find you the right keywords.To find the right keywords you can check your competitor's keywords. What I want you to do is find 5 big competitors from your industry. Now search for their keywords get all the data in excel and filter the data and choose common keywords of your 5 competitors.*Remember:The higher the number, the harder the keyword is to rank for. The lower the number, the easier it is to rank for.I want you to look for keywords that have a volume of 500 or more.What does volume means?Well, volume means the number of people that search for the keyword on a monthly basis. The higher the number, the more potential visitors that term will drive once you rank for it.You can also get keyword ideas. Keyword idea help you to get idea for similar keywords that can help you rank higher. This is important because it will show you all of the closely related terms.Your goal should be to have a list of at least 100 keywords that are very similar for 1 or 2 page. You’ll want to do this at least five times. So choose right keywords for your business.Step #2: ContentNow, you should have a list of keywords. Now place these keywords in your content. Always remember that you are writing it for people. It might be difficult to put all the keywords within 1 or 2 page and that's fine.Here are the few things that I want you to keep in mind:Keep your URLs short Include your main keyword in your headlineInclude your three main keywords in your meta tagsStep #3: Promote your contentContent writing is just half of the battle. If you don't promote your content then above two steps will not work.So now you might thinking about how do you make your content readable and ranks well?You need to do 2 things:1. Get Social Shares2. Get Backlinks1. Get Social Shares: Go to social sites and search for keywords related to your product or services. Now As you scroll down, you’ll see thousands of people are posting stuff related to your keywords and some of them also mention their contact details like; contact information, website address, email address. You won’t be able to find everyone’s contact information, but for the people you do, I want you to send them an email which consist the following information:The ProblemSolutionBenefitsCTA (Call To Action)2. Get Backlinks: "More backlinks you get, generally, the higher you will rank". To get more backlinks read this: 5 Smart Ways to Earn/Build BacklinksYes, it will take time to get 10,000 visitors but once you do it you’ll continually generate traffic and, more importantly, sales.To achieve the result, I want you to do these steps fives times. Love to hear from you if you have any question.Read More:How to Rank #1 on Google?Amazing YouTube Marketing Strategies to Viral a Video5 Rules for Successful Instagram Post
Read moreApr 29, 2020
5 Smart Ways to Earn Backlinks | RR Brain
What are Backlinks?Backlinks are links from one website to a page on another website. These are also called "Inbound Links", "Incoming Links" or "One-Way Links". Backlinks serve a major role for users, search engines and buinesses. Building backlinks is the most effective way to increase ranking and traffic. But you should know how to build quality backlinks. The more links pointing to your site, the more trustworthy your site will appear.5 Smart Ways to Earn/Build BacklinksThere are brilliant approaches to build or acquire backlinks, to get definitive websites to link to your online business.1. Guest PostGuest Posting means contributing free content to another website/blog in exchange for a link back to your own site. While doing this you should keep following things in mind:Your Content should be well written and unique.Try, Try and Try Again (If your Post gets rejected or you don't get reply, don't give up.)2. Broken-link BuildingEach link on a website initially links to another page on the web. But since sites frequently move their content around, a portion of those links will in the end "break," or point to pages that do not exist anymore.At the point when a user click on a broken link, they'll show up on a 404 error page disclosing to them that the content they're searching for does not exist anymore.This gives a poor user experience as well as makes it hard for search engines to proficiently crawl and index websites.Broken link building fixes this — and is an incredible method to build valuable links.This strategy includes finding broken links on different sites, recognizing the content they originally referred to, then offering the site the opportunity to replace their broken link with a valid link to relevant content.With this strategy, everybody wins. The site owner will have less broken links. Their guests will see more cutting-edge, helpful content and less 404s. Furthermore, you'll get a great backlink.3. Backlinks through InfographicsInfographics are one of the most well known techniques for carrying traffic to your site and increasing significant backlinks. Everybody loves visual information, correct? That is the reason the interest for infographics has expanded impressively. Think about that influential online publications and publish various infographics from everywhere throughout the Internet.4. Promote your ContentAmazing content won't get you backlinks except if you realize how to promote it right. You need to get out on the world and do email effort to promote your best articles. Probably the best system to do this is to contact bloggers or sites running week by week or month to month roundups. Again, you can use Google and search for queries like “keyword + roundup." Make sure you pick, so as to get results just from the previous week or month.Contact the website admins and give them a quick introduction to your site. With your message, send a link to one of your best guides. If they discover your resource valuable, they may link back to you in their next weekly roundup.These bloggers are continually searching for incredible content, so they certainly need to get notification from you.5. Eye on Competitor's ActivityIf you seriously want more organic traffic, then stay up to date with your competitors' activity. What they are doing? How they are doing? What Strategy they are following? You need to keep an eye on their online marketing strategies, Social media and search for their link-building or earning techniques, as well as their content-marketing techniques.Set up an alert when your competitors are publishing new content on their sites. You can use Google Alerts. For example; if your competitor is "rrbrain" then you can set google alert using the keyword: site:rrbrain.com.You need to know when and what backlinks your competitors are building.This will assist you with duplicating their best backlinks and better understand what strategies they are utilizing to promote their website.You can use these tools to check competitor's backlinks:Monitor BacklinksAhrefsUsing this strategy, you can determine new link building opportunities.There are other strategies as well like;You can Build Internal LinksWrite TestimonialsConnect with BloggersLink building stays one of the best approaches to rank better and drive more traffic that is additionally more accurately targeted.Getting quality backlinks can sometimes be challenging, however you can without much of a stretch discover link building opportunities by utilizing the correct resources and techniques.Read More:How to Rank #1 on Google?Amazing YouTube Marketing Strategies to Viral a Video5 Rules for Successful Instagram Post
Read moreApr 23, 2020
Amazing YouTube Marketing Strategies to Viral a Video - RR Brain
YouTube is Popular platform where millions of people share their video every day. So How you gonna stand out from them?So in this article you will learn about the YouTube Marketing Strategies:Steps to follow while creating YouTube ChannelStep 1: Create a YouTube ChannelStep 2: Put Cover Photo related to your Business. It must be optimized for all devices. So try to put text in the center area.YouTube Cover Photo SizeStep 3: Choose Channel Picture/Business logoStep 4: Update Channel Settings like,Defaults (Where you can set channel keywords, Description of the video by default)* Don't forget to write links of your social media channels (Facebook, Instagram, Twitter etc.) in your description section.Amazing YouTube Marketing Strategies:Generally there are two types of video:1. Emotional2. InformationalThe first one is related to people's emotions which can be viral without any promotion if your content is awesome. You can make the content which people can relate with them. If you do so and people like it they will share your video with their friends and family and this in turns increase your channel views and subscribers.The informational videos on the other hand are those videos that contain some information it may be related to product, service or any other information. If the information which you are sharing is something which is very interesting then people will get influence with this. This will also help to get more engagements.So your video content matters a lot.What else?The other main thing is your video must contain focused keyword and you should use it in all:Title (Should be short and impactful)Description TagsVideo File Name (Name of your video)You can use some tools that will help you to add tags more easier like; rapidtags.io This is free tag generator.Read More Blog: How to Rank #1 on GoogleIf you have any question write in the comment box.
Read moreApr 22, 2020
How to Rank #1 on Google - RR Brain
Do you Want to Rank #1 on Google? Are you following the right way or strategies?Here are some amazing tips to Rank #1 on Google.Google making 3000+ changes to its algorithm every year so it is very important to make sure that your website is error free or does not contain any errors. By this way you can achieve good rank on Google.So let's look over some steps that you can follow to Rank #1 on Google:Step 1: Do Audit of your website. For Audit you can check many SEO Audit Website like:SEOptimerWoorankSemrusand many more.Step 2: Insert your website domain in search area or start auditing.Step 3: It will show all the detailed report of your website. Now you can check all issues presented in your website.Step 4: You can see suggestions and it will show how you can fix issues.Step 5: Optimize you site! You might need help from developer or you can do these changes by your own.Step 6: Once you done with the changes you can go back and check your site audit again.So by following these simple steps you can optimize you website that will help you in boosting the ranking on google.Strategies to be Rank #1 on Google:1. Choose your Niche: Don't compete with anyone. Choose your niche, Do SWOT(Strength, Weakness, Opportunity, Threat) Analysis. Shift your business focus from general to specific.2. Choose Perfect Keywords: If you target right keywords then it will help you rank on google. For Keyword Research you can go for below tools:Keyword PlannerKeywords Everywhere3. Write Content Wisely: Your content should be attractive, error free, easy to understand, focused towards your business. So while writing the content you should keep these things in mind.4. Optimize you content for your keywords: Your content should contain the focused keywords. Mainly you need to focus on:URLTitle TagHeadings (H1, H2)Alt tag, Image Caption5. Get links to your site:You should get backlinks for your website. How to Earn Backlinks? You can also check 5 Rules of Instagram Post If you have any question please write in the comment box.
Read moreApr 16, 2020
5 Rules for Successful Instagram Post - RR Brain
Want to grow your Instagram Page?If your answer is "Yes" then you are at right place.Instagram is one the popular social media platform used for sharing photos, videos, engaging with others, exploring and many more.Instagram plays an important role in Social Media Marketing and also boost the sales if you play good.In this article you will get know about 5 Rules for posting on Instagram. These rules will help you to get more engagement with your Instagram followers also help you to get more followers.Rule 1: Time of PostingTime plays an important role while posting on any social media platform whether it is Facebook, Twitter or Instagram. It is important to post on time that is suitable for your followers. Generally you can post between 9 AM to 9 PM or if your business is B2B or local then you can post between 9 AM to 5 PM.Rule 2: Topic what you postTopic must be interesting so that people take interest in your topic/post. If someone is following your page then he/she must follow your page because they have interest in that topic. But if all the time you post related to same thing then it might be boring for them and if they get bored then they will start losing interest in your topic. So to avoid this you can do one thing, instead of posting same thing you can go for surprising post.Now, What's Surprising Post?Surprising posts are those posts which surprise your follower. For Example, If you watch movie and you know what gonna happen next then it wouldn't be surprising for you but if there is something else in the middle of the movie which suddenly brings the suspense then you will like it.I'm not saying post always surprising content or image. You can make it 70/30 ration means you can post 70% what people are expecting and rest 30% surprising(which surprise people).Rule 3: HashtagUsing hashtag on Instagram is the way to get more engagements. But there is one strategy which help you get more attention. You must know who are your competitors and you can use their hashtags. Generally every company has special hashtag for themselves like; #RRBrain So what you need to do is find your competitor hashtag and use those hashtags in your post. By this way you can attract your competitor's followers to your page.Rule 4: CTAIf you are posting something on your Instagram page then each post must have CTA (Call To Action), you can ask people to do something like, Tag someone, Click to get something etc. As time flies you will get more and more followers.Rule 5: Landing PageYou should direct your followers to one page only. You can use that address to all your post whether it's image or video and that landing page must look good and have essential information.Tip: You can use various tools to make an amazing Instagram Post. Some of them are:1. Canva2. Phonto3. PhotoshopSo these are the 5 rules which you can follow for successful Instagram post. If you have any question related to this ask in the comment box.How to Rank #1 on Google?Amazing YouTube Marketing Strategies to Viral a Video5 Smart Ways to Earn Backlinks
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