Rule29

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Raffles Insurance, the country’s first heterogeneous captive insurance company, was conceived 30 years ago in response to the frustrating lack of control, unpredictable premium costs, and inconsistent coverage afforded by the traditional commercial insurance industry.

Rule29 had the honor of updating the company’s brand and building the platform for its future growth. After an extensive interview and research process, we worked on redefining their entire brand from top to bottom.

Raffles Insurance 

Email Marketing

Search Engine Optimization

Content Marketing

Graphic Design

Growth Strategies

Video Production

United States

Make-A-Wish creates life-changing wishes for children with critical illnesses. They serve children in every community here in the United States and internationally in 50 countries. Make-A-Wish has granted more than 415,000 wishes to children worldwide!

R29 partnered with Make-A-Wish to comprehensively refresh their entire brand, starting with their logo and identity. From there, we developed brand guidelines to show how the brand applies to print, online, video, promotion, and more.

Make-A-Wish

Social Media Marketing

Since 2000, Rule29 has helped O’Neil Printing express that they are "Made to ImPress" at every level of their communication both internally and externally.

O’Neil Printing has been in business for over a century, and they have a rich tradition of customer service, innovation, and craft which we try to capture on all pieces, especially in their web, social, and digital experience.

O'Neil Printing


Location intelligence platforms often feel overwhelming in practice, so Cuebiq turned to Rule29 to tell their story. We produced a wide variety of materials ranging from their website, presentations, environmental pieces and more. In addition, we created a powerful and intuitive UX/UI design for their SaaS platform, designed to present high-level data analyses that could be easily understood and evaluated, no matter an individual’s technical skills. 

Cuebiq

Team RWB wants to see every veteran connected to their greater community. Rule29 partnered with Team RWB early on their history, helping the growing organization create a recognizable, uniting brand for America’s veterans. 

Rule29’s first task was creating a logo inspired by iconic American imagery and military patches, that introduced a core component of the Team RWB brand: the Eagle. 

We created the rest of their brand ecosystem including web, digital, print, merch, and environmental

Team Red White & Blue


The beautiful thing about influencing a brand from the ground up is that we have the opportunity to help craft the brand experience. Blackberry Market has given us this opportunity to not only create the basic elements but help design their cafes. Rule29 has developed everything from their print materials to online experience to packaging to cafe spaces, all through strategic design and collaboration. Recently, Blackberry opened its second store and is thriving with its newly refreshed brand.

Blackberry Market

Rule29 is a Certified B Corporation® and strategic creative agency located in suburban Chicago and Omaha, NE that helps businesses clarify and develop their brand, communicate their story, and connect with the right audiences through strategy, design, and making creative matter®

We understand the pressure to communicate to the right audience with the right tools in today's fast paced ever changing environment. We grow businesses, tell stories, meet challenges, exceed expectations, impact lives, explore wonder, and help clients sleep well at night.

Our agency approach is built on collaboration, commitment and caring. We work with companies that value design thinking, that appreciate design’s role as a competitive advantage, that embrace teamwork. Our clients tell us we take a big-picture, long-term view toward solving their business problems. Whatever the project, be it a logo, annual report or a social media video campaign, we pour into it our passion and design thinking and energy.

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