#DiscoverbyGoogle is a feature that adapts a queryless format to surface content to users based on their search interest & previous search activity on their search engine. In episode 238, Augustine talks about this feature, previously branded as Google feeds, on how restaurants and bakeries specifically can adapt an SEO strategy around Discover to bump up reach and traffic of their evergreen content. #seo #google #marketing https://lnkd.in/dSX3utXH

Looking at a business model canvas, how do we define our customer segment, what are the characteristics that group our customer segments together and how do we go about defining our minimum viable customer and effectively match them to our Minimum viable product and find product market fit. All these and much more answered in this episode. Send in your questions to augustine@siftgroup.net https://lnkd.in/gVzHjVE #marketing #mvp #startup #siftgroupx

This is Marketing by Seth Godin is a book I recently bought & read as part of my Personal growth plan. Thanks to Amazon Audible, it's becoming easier to read books anywhere, anytime & whilst multi-tasking as well. This goes to show you how "Voice" from a marketing perspective is slowly gaining relevance & leverage over visual & written content. I really like the perspective on Marketing that Seth Godin shares with us in the book. Marketing operates in a sort of grey area where SMEs don't necessarily understand what to look for in Marketing & Marketers tend to focus on short term sales rather than the longevity of the business/organisation in terms of its brand equity. I really like the fact that he emphasizes on building upon Brand Equity & gave a good example of retail chain stores working on the Life Time Value of their customers , having to operate at very low margins on their products. Listen in to what I had to say ! Enjoy the Episode ! Website : www.siftgroup.net Social : @Kiama_Junior & @SIFTGroupX Email: augustine@siftgroup.net https://lnkd.in/gWcqiTt #marketing #siftgroupx #business #brandequity

Why should you create your own website ? #marketing #digitalmarketing #tech #seo #business #personalbranding https://lnkd.in/gRcvXMN

If you have your website built on Godaddy or are planning to create your own website using Godaddy, Google Analytics is an important Data Collecting Instrument that you want intergrated on your website. This will help you track consumer behaviour on your website, bounce rate, session time e.t.c & improve on your Landing Pages which leads to efficiency on your Marketing Campaigns, Customer's LTV & much more. #digitalmarketing #marketing https://lnkd.in/gFZ7DhK