Jan 11, 2023
The only thing constant about marketing is change. And for 2023, we’ve got the drop on the digital marketing trends you can look forward to in the new year. Things like live video, social media strategies, influencer marketing, and third-party tracking cookies are set to change the way we engage customers in the coming years. […] The post 5 Digital Marketing Trends We’re Anticipating In 2023 appeared first on Branding, Web Design and Digital Marketing Agency.
Read moreJan 4, 2023
Meet Jane. She’s 20 years old, works out five days a week, eats a vegan diet, and shops sustainably. No, this isn’t Jane’s dating profile; it’s her buyer persona. And, for brands, having defined personas can be the difference between marketing that connects and campaigns that miss the mark. Buyer Persona Defined If it’s unclear […] The post Is A Buyer Persona Still A Useful Marketing Tool? appeared first on Branding, Web Design and Digital Marketing Agency.
Read moreDec 28, 2022
Pay-per-click or PPC campaigns are an effective way to get more eyes on your product or services. But how do you know that extra traffic will translate into more sales, not just an expensive bounce rate? An experienced Google Certified Specialist can ensure your ad budget goes further, reaches the right people at the right […] The post Get More Out Of Your PPC Campaigns With a Google Certified Specialist appeared first on Branding, Web Design and Digital Marketing Agency.
Read moreDec 15, 2022
In the world of marketing, content is currency. No, we’re not talking about cryptocurrency. Instead, it’s a sort of brand currency that can increase the value of your products and services. Whether you’re a habitual blogger or trying your hand at new methodologies like adaptive content, the best content marketing strategies drive knockout SEO and, […] The post 5 Content Marketing Strategies to Drive Knockout SEO appeared first on Branding, Web Design and Digital Marketing Agency.
Read moreDec 9, 2022
A call to action is the rallying cry of your brand. It can turn prospective customers casually browsing your website into loyal customers who return and share your brand with others. What could be better? But there is an art form to getting the call to action right for your customers. It includes crafting a […] The post The Top Calls-To-Action For Your Next High Conversion Landing Page appeared first on Branding, Web Design and Digital Marketing Agency.
Read moreNov 28, 2022
As we near the end of another year, you probably have plenty on your plate. But make sure the end-of-year SEO audit doesn’t slide off your to-do list. This small but powerful tool allows you to assess your website’s performance, identify potential issues, and ensure your content strategy is on track in the new year. […] The post Start 2023 On The Right Foot With an End-of-Year SEO Audit appeared first on Branding, Web Design and Digital Marketing Agency.
Read moreNov 15, 2022
Over the last few years, AI has played an increasingly important role in our daily lives. From voice-activated assistants who juggle our calendars to self-driving cars delivering pizzas, AI is transforming our world. And that’s easy to see when considering the role of AI in marketing. As Forbes contributor Bernard Marr notes, “If you’re a […] The post AI In Marketing? How Bots And Automation Are Changing The Game. appeared first on Branding, Web Design and Digital Marketing Agency.
Read moreNov 1, 2022
Local knowledge matters. For example, knowing where the best car wash is, your favorite non-touristy spot to get a drink, or which secret parking spot to tuck into when it’s bustling downtown. This is one advantage of knowing a place well. Likewise, location is helpful when forming a marketing strategy. However, local knowledge may not […] The post Are There Benefits To Working with A Local Marketing Agency? Maybe. appeared first on Branding, Web Design and Digital Marketing Agency.
Read moreOct 28, 2022
The Wild Wild Web has a new sheriff in town: Gen Z. These Zoomers, as they’re known, are socially conscious, brand skeptical, and changing the digital landscape as we know it. If you’re disoriented, don’t worry. Implementing these Gen Z marketing trends authentically into your upcoming campaigns can help you win the loyalty of this […] The post Gen Z Marketing Trends That Are Shaping The Digital Landscape appeared first on Branding, Web Design and Digital Marketing Agency.
Read moreSep 21, 2022
You may or may not have noticed that marketing loves its acronyms – CTA, SEO, UI/UX, B2B, the list goes on. Pay-per-click, or PPC, may be just another acronym to memorize, but it’s worth a deep dive if you’re serious about growing your brand. At Savy, we’ve implemented successful PPC marketing services since their inception. […] The post Top 3 PPC Marketing Services For Business Growth appeared first on Branding, Web Design and Digital Marketing Agency.
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