Schiefer Chopshop
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SOCIAL MEDIA MARKETING
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Jan 13, 2023
The Friday Five: Issue 97
The rise of Omnichannel Marketing has sent businesses scrambling in every direction to find the optimal mix of media tactics to attract choosier, flightier consumers. While social media has been and will continue to be crucial to understanding and reaching... The post The Friday Five: Issue 97 appeared first on Schiefer Chopshop: SCS.
Read moreDec 1, 2022
Battening Down the Omnichannel Hatches
According to the IBM Retail Index, COVID-19 accelerated the shift to e-commerce by about 5 years. The global pandemic transformed many aspects of consumers lives. But few as pronounced as how we shop. Within 32 months, COVID-19 went from pouring... The post Battening Down the Omnichannel Hatches appeared first on Schiefer Chopshop: SCS.
Read moreNov 21, 2022
Uncertain times? Change your marketing focus, not your spend
The buzz coming out of the ANA “Masters of Marketing” conference is different from past years. It was not about the latest trends and cool new technology, but about meeting the demands of younger consumers and how to fight to keep marketing... The post Uncertain times? Change your marketing focus, not your spend appeared first on Schiefer Chopshop: SCS.
Read moreJan 18, 2023
The Wednesday Web3: With AI Guest Bill Bernbach
“100 years from now, the Idea is still going to be more important than all the Technology in the world.” – Bill Bernbach Reading an Axios article on how an agency had created “AI Interns” with ChatGPT and Dalle2,... The post The Wednesday Web3: With AI Guest Bill Bernbach appeared first on Schiefer Chopshop: SCS.
Read moreJan 4, 2023
The Wednesday Web3: Coles Notes from Tomorrow
2030: How Today’s Biggest Trends will Collide and Shape the Future of Everything While our holiday reading list included entertaining fare like Stephen King’s new Fairy Tale and Andy Weir’s (author of everyone’s second-favorite Matt Damon adventure, The Martian) Hail... The post The Wednesday Web3: Coles Notes from Tomorrow appeared first on Schiefer Chopshop: SCS.
Read moreDec 14, 2022
The Wednesday Web3: ChatGPT + Seinfeld = The Matrix
OpenAI’s ChatGPT Reaches 1 Million Users in 5 Days I asked ChatGPT to introduce itself for this post, and here’s what I got back. Hello, I am ChatGPT, a large language model trained by OpenAI to assist with a variety... The post The Wednesday Web3: ChatGPT + Seinfeld = The Matrix appeared first on Schiefer Chopshop: SCS.
Read moreNov 30, 2022
The Wednesday Web3: Shiny New Toys
Niantic and Qualcomm Develop AR Glasses Reference Device The latest from Niantic, the makers of Pokemon GO and leading creator platform for augmented reality, is a sleek reference device for AR glasses designed for outdoor use. One of the challenges... The post The Wednesday Web3: Shiny New Toys appeared first on Schiefer Chopshop: SCS.
Read moreNov 16, 2022
The Wednesday Web3: GOOOOOOOAAAL!!!
FIFA Partners with Roblox for World Cup As a quick background, Roblox has about 200 million monthly players and 50 million daily (a pretty loyal fanbase), and has doubled its audience size since 2019, becoming a home in the metaverse(s)... The post The Wednesday Web3: GOOOOOOOAAAL!!! appeared first on Schiefer Chopshop: SCS.
Read moreNov 2, 2022
The Wednesday Web3: Climbing Chasms and Surfing Cycles
Crossing Multiple Chasms with Web3 Technologies Rather than dive into mostly examples this week, we’ll start our tour with a 30,000 foot view of what’s going on in the Web3 world as a whole, and some ways to observe it... The post The Wednesday Web3: Climbing Chasms and Surfing Cycles appeared first on Schiefer Chopshop: SCS.
Read moreOct 19, 2022
The Wednesday Web3: AI Experiments in Pop Culture
Joe Rogan interviews Steve Jobs on Podcast, but it’s made by AI (Hypebeast) Ranging from faith and drugs to tech and complex analogies, the two AI clones of the celebrities have an in-depth conversation that’s completely generated by AI.... The post The Wednesday Web3: AI Experiments in Pop Culture appeared first on Schiefer Chopshop: SCS.
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