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Jan 18, 2023
How to Write a Unique Selling Proposition
There are many options for schools out there, and parents are often need help with what school to choose for their children. So how can your school differentiate itself from other schools? Knowing the best way to position your school, and your programs, can be the difference between blending in with other schools and enrolling […]
Read moreJan 4, 2023
What Are the Benefits of Social Media Marketing?
Social media marketing. As a school marketer, there’s no way you haven’t heard of it yet. Social media has changed the whole world and also the world of marketing. So why should your school be spending time marketing on social media? Here are 13 benefits of social media marketing for your school. Showcase your school […]
Read moreDec 21, 2022
Generate Inquiries for Your School with Inbound Marketing
Inbound marketing is the strategy of using content marketing, social media, search engine optimization (SEO) and building a credible online presence so potential families come to you, rather than you having to go out and get them. Basically, you create content, potential families find it (or more accurately you position it so it’s easy for […]
Read moreDec 14, 2022
Is Inbound Marketing Effective for School Marketing?
Marketing is changing, and so is the way parents interact and engage with prospective schools. This is why inbound marketing is more powerful today than it’s ever been before. Here’s the deal – marketing is critical for the future of your school. Afterall, it’s marketing’s job to help you spread the word, reach new people, […]
Read moreDec 7, 2022
How to Write an Email Drip Campaign for Admissions
Inbound marketing is a strategic approach to designing and publishing content for the right person at the right time. Email drip campaigns are a great way to help you do just that! What is an Email Drip Campaign? Email drip campaigns (also called trigger emails, lead nurturing emails, automated emails, or email workflows) are a […]
Read moreNov 30, 2022
How Social Media Can Improve Student Enrollment and Retention
Your social media networks are a valuable way to attract prospective families to your school and an effective tool for improving student retention rates. You can share announcements, highlight special events, and build community related to shared values. Most importantly, social media is an excellent way to listen and respond to questions and concerns from […]
Read moreNov 23, 2022
How to Get Inbound Leads
Inbound lead generation is at the heart of digital marketing success. But it’s also something that can mean different things depending on who you might ask. A lead, in the context of marketing, is any individual who has indicated an interest in your brand, product or service. When it comes to school marketing, we call […]
Read moreNov 16, 2022
Best Practices for School Email Marketing Campaigns
Email marketing is one of the most essential strategies for school marketing. According to Statista, there were 254.7 million email users in the U.S. in 2020. With this many people using email, your school cannot afford NOT to have an email marketing strategy. And compared to social media marketing, with all of the platforms, nuances […]
Read moreNov 9, 2022
13 Tools to Transform Your Social Media Marketing
Disclaimer: I am an affiliate for some of these resources which means that, at no cost additional to you, I make a commission if you purchase via my link below. Social media continues to be an essential marketing strategy, and schools can always find ways to refine and improve their approach. School marketing is built […]
Read moreNov 2, 2022
What are the 4 Stages of Inbound Marketing for Schools?
Do you know the stages of an inbound marketing strategy? It is a methodology that more and more schools use because it allows you to attract, convert, enroll and retain students using the right content at the right time. Here are the four stages of inbound marketing you can use to create your own comprehensive […]
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