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SOCIAL MEDIA MARKETING
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Dec 16, 2022
B2B Marketing in 2023 and Beyond
As the business world continues to evolve, so does the landscape of B2B marketing. With the rise of demand generation and the increasing importance of staying relevant in the age of technology, B2B businesses must stay ahead of the curve to capture more market share. In the future, B2B marketing will likely shift towards inbound … B2B Marketing in 2023 and Beyond Read More » The post B2B Marketing in 2023 and Beyond appeared first on Scroll | All People, No Agency.
Read moreDec 14, 2022
3 Trends that Defined eCommerce in 2022
In 2022, e-commerce has seen several key trends that have shaped the industry. Retail media networks have expanded into new categories, leveraging first-party data to create more targeted advertising campaigns. Economic uncertainty has changed consumer spending habits, with an increase in deals and promotions. The adoption of livestreaming and social commerce has grown, with DTC … 3 Trends that Defined eCommerce in 2022 Read More » The post 3 Trends that Defined eCommerce in 2022 appeared first on Scroll | All People, No Agency.
Read moreJul 13, 2021
4 Types of Digital Marketing & Why They Work
Digital marketing has grown exponentially over the recent years. If you remember what advertising was like 20 years ago, you’ll remember when billboards, newspapers, magazines, radio, and TV advertisements were the most prominent advertising platforms in the marketing world. Now that the internet has evolved, marketing has shifted with the technology – and it works. … 4 Types of Digital Marketing & Why They Work Read More » The post 4 Types of Digital Marketing & Why They Work appeared first on Scroll | All People, No Agency.
Read moreJun 28, 2021
11 Social Media Marketing Trends to Try in 2021
The only consistent thing about social media is that it changes on a fairly frequent basis. And to stay relevant, you need to stay on top of the trends. We’re heading into a post-Covid world where everything will look a little different, and social media is no exception. According to Hubspot, the number of social … 11 Social Media Marketing Trends to Try in 2021 Read More » The post 11 Social Media Marketing Trends to Try in 2021 appeared first on Scroll | All People, No Agency.
Read moreJun 21, 2021
The Ecom Diagnostic
Your store isn’t making money, and you have no idea why. You look at Return On Ad Spend (ROAS), wondering, “how can I raise that number??” You can’t sleep. You barely eat. You haven’t seen your friends in months and they start wondering if you’ve been the victim of your tiger-loving wife’s murderous plans…Wait, wrong … The Ecom Diagnostic Read More » The post The Ecom Diagnostic appeared first on Scroll | All People, No Agency.
Read moreJun 21, 2021
Breakeven ROAS
Whether you’re at the beginning of your ROAS journey or you’ve been at it for years, you need to know your numbers to make the dream come true. Numbers (especially ratios) show whether your store is making money and if it’s not, how to fix it. If you pay for advertising to get traffic to … Breakeven ROAS Read More » The post Breakeven ROAS appeared first on Scroll | All People, No Agency.
Read moreOct 27, 2020
What is Retargeting & Why is it Important for any Online Business?
If you’ve ever browsed online for a certain item, it’s almost guaranteed that you’ve seen retargeting before. You know when you search for something, then that item appears on every website or social media platform for the next few days? For example, maybe you’ve been searching for the perfect pair of boots gearing up for … What is Retargeting & Why is it Important for any Online Business? Read More » The post What is Retargeting & Why is it Important for any Online Business? appeared first on Scroll | All People, No Agency.
Read moreOct 27, 2020
Why Service Businesses Need a Sustainable Pipeline of Leads & How SEO, PPC, Social Can Help Build It
Service businesses are a massive part of the world we live in today. These businesses make money by selling something intangible rather than an actual product. Some examples of professionals or employees in the service industry would be; massage therapists, hair stylists, nutritionists, event planners, dog walkers, home organization specialists, therapists. This can also be … Why Service Businesses Need a Sustainable Pipeline of Leads & How SEO, PPC, Social Can Help Build It Read More » The post Why Service Businesses Need a Sustainable Pipeline of Leads & How SEO, PPC, Social Can Help Build It appeared first on Scroll | All People, No Agency.
Read moreOct 27, 2020
Developing a Marketing Channel Funnel for Your Small Business
The marketing funnel has been around since 1898 when Elias St. Elmo Lewis first developed it. In that original marketing funnel, he found that the customer goes through four different stages with a business: awareness, interest, desire, and action (AIDA). This can be applied to almost any business or service, and the reason it’s so … Developing a Marketing Channel Funnel for Your Small Business Read More » The post Developing a Marketing Channel Funnel for Your Small Business appeared first on Scroll | All People, No Agency.
Read moreOct 7, 2020
Social Media 101 For Small Businesses & Owners
When you’re starting up or running a small business, having a social media presence is one of the most important things you can do in order to grow. When you post and engage on social media, your past customers will remember you and you’ll be able to reach brand new audiences as well. Plus, social … Social Media 101 For Small Businesses & Owners Read More » The post Social Media 101 For Small Businesses & Owners appeared first on Scroll | All People, No Agency.
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